Dale Lowell says, “AI gets a bad wrap. For the most part conversations on the topic tend to revolve around loss of jobs and the redundancy of human labour. The Sunday Times has even gone as far as producing a list of the jobs most likely to become automatised in the coming years due to artificial intelligence. While some jobs are at a higher risk than others, it’s estimated that those in advertising have only a 3.8% chance of being replaced by a machine. In reality, AI will actively work with us, not against us, making our business processes more streamlined and efficient. Infosys, a global... [...]

Nathan Resnick says, “Artificial Intelligence is having a drastic impact on the way companies interact with their customers. Most people are familiar with artificial intelligence because of movies like iRobot or Star Wars. Over the years, technology proved that artificial intelligence won’t always be a science fiction myth. In the year 2014 alone, a total of $300 million was invested in AI startup companies, as reported by Bloomberg. AI has been making things much simpler for a lot of businesses which inevitably makes customers happy. In fact, AI is becoming so big that according to Gartner,... [...]

Tomer Naveh says, “Artificial intelligence — once the rarefied domain of big-name, ambitious projects like Google’s self-driving car or IBM’s Watson — is now finding its way into everyday business. In advertising and marketing specifically, brands might not be completely overhauling their existing ad tech and martech stacks to make room for AI just yet, but many are getting a feel for it by experimenting with single-touch AI solutions that focus on isolated tasks, like recommendations, ad buying and optimization. The coming wave of AI in marketing will be defined by the automation... [...]

Jeff Charles says, “Technology is the great equalizer. In every industry and in nearly every department, technology is and should be central to performance and achievement capacity. Of course, the frontiers of technology constantly change. The assembly line modernized the means of production in the early 1900s, the telephone revolutionized communication, computers changed nearly everything in the 1980s, and today the frontier of technology is big data and artificial intelligence (A.I.). Much has been made of those two trends in the last year. Every company under the sun has made bold claims... [...]

Patricio Robles says, “Behind the scenes, artificial intelligence (AI) technology is increasingly present in sales and marketing software. And many believe that it is not just going to have an impact but that it is going to dramatically reshape how sales and marketing function in the coming years. Here are four examples. Chorus.ai helps companies analyze their sales calls While the phone call is an ancient phenomenon to many individuals, companies large and small still conduct a lot of their sales activity over the phone. Unfortunately, for obvious reasons, tracking, analyzing and improving... [...]