Sujan Patel says, “There are only a few industries in which automation isn’t threatening some job roles. That’s a pretty scary thought, right? Well, don’t panic just yet. “While automation will eliminate very few occupations entirely in the next decade, it will affect portions of almost all jobs to a greater or lesser degree, depending on the type of work they entail,” according to McKinsey Quarterly. Roles that require empathy, like therapists and psychologists, as well as jobs that are highly reliant on social and negotiation skills, like managerial positions, are less threatened... [...]

Ben Davis says, “Amazon has been using algorithms to try to sell you extra stuff for years. But the technology to personalise merchandising, much further than recommendations, is advancing rapidly across ecommerce. Companies such as Sentient and Apptus and their AI-powered systems are changing site search functionality, product lists, facets and more, to try to generate more sales. I caught up with Sören Meelby, VP Marketing at Apptus, to get an introduction to the technology (Apptus eSales), and to pose some questions about the user experience in online retail. Econsultancy: Many ecommerce... [...]

Barry Levine says, “Artificial intelligence has been making headlines over the last 12 months in domains like health care, finance, face recognition and more. Marketing, however, doesn’t seem to be getting the same kind of coverage, despite major developments in the application of AI to marketing analytics and business intelligence. Five or 10 years ago, only the world’s savviest, most heavily funded companies had a serious foothold in artificial intelligence marketing tech. As we enter 2017, there are hundreds of AI marketing companies all over the world (including some that have gone... [...]

Daniel Faggella says, “Artificial intelligence has been making headlines over the last 12 months in domains like health care, finance, face recognition and more. Marketing, however, doesn’t seem to be getting the same kind of coverage, despite major developments in the application of AI to marketing analytics and business intelligence. Five or 10 years ago, only the world’s savviest, most heavily funded companies had a serious foothold in artificial intelligence marketing tech. As we enter 2017, there are hundreds of AI marketing companies all over the world (including some that have... [...]

Dale Lowell says, “AI gets a bad wrap. For the most part conversations on the topic tend to revolve around loss of jobs and the redundancy of human labour. The Sunday Times has even gone as far as producing a list of the jobs most likely to become automatised in the coming years due to artificial intelligence. While some jobs are at a higher risk than others, it’s estimated that those in advertising have only a 3.8% chance of being replaced by a machine. In reality, AI will actively work with us, not against us, making our business processes more streamlined and efficient. Infosys, a global... [...]

Nathan Resnick says, “Artificial Intelligence is having a drastic impact on the way companies interact with their customers. Most people are familiar with artificial intelligence because of movies like iRobot or Star Wars. Over the years, technology proved that artificial intelligence won’t always be a science fiction myth. In the year 2014 alone, a total of $300 million was invested in AI startup companies, as reported by Bloomberg. AI has been making things much simpler for a lot of businesses which inevitably makes customers happy. In fact, AI is becoming so big that according to Gartner,... [...]

Tomer Naveh says, “Artificial intelligence — once the rarefied domain of big-name, ambitious projects like Google’s self-driving car or IBM’s Watson — is now finding its way into everyday business. In advertising and marketing specifically, brands might not be completely overhauling their existing ad tech and martech stacks to make room for AI just yet, but many are getting a feel for it by experimenting with single-touch AI solutions that focus on isolated tasks, like recommendations, ad buying and optimization. The coming wave of AI in marketing will be defined by the automation... [...]

Jeff Charles says, “Technology is the great equalizer. In every industry and in nearly every department, technology is and should be central to performance and achievement capacity. Of course, the frontiers of technology constantly change. The assembly line modernized the means of production in the early 1900s, the telephone revolutionized communication, computers changed nearly everything in the 1980s, and today the frontier of technology is big data and artificial intelligence (A.I.). Much has been made of those two trends in the last year. Every company under the sun has made bold claims... [...]

Patricio Robles says, “Behind the scenes, artificial intelligence (AI) technology is increasingly present in sales and marketing software. And many believe that it is not just going to have an impact but that it is going to dramatically reshape how sales and marketing function in the coming years. Here are four examples. Chorus.ai helps companies analyze their sales calls While the phone call is an ancient phenomenon to many individuals, companies large and small still conduct a lot of their sales activity over the phone. Unfortunately, for obvious reasons, tracking, analyzing and improving... [...]