The marketing domain has seen the increased integration of artificial intelligence in the past two years. In 2018, AI is expected to take the personalizing user experience to a greater extent. And it will also contribute to predictive marketing. Forbes contributor Andrew Stephen has shared the four things about artificial intelligence that marketers need to keep in mind in 2018. Stephen says, “We all know “garbage in, garbage out” (GIGO). This needs to be a marketing mantra in the age of AI-enabled marketing. The learning that happens in AI, particularly in advanced systems based around... [...]
Archive for the 'AI for Marketing' Category
eMarketer has published an interview with Radoslaw Dobrolecki, US Business Development Director, RTB House on how artificial intelligence is changing the marketing. Dobrolecki has answered five questions on AI for marketing. eMarketer team says, “It’s a marketer’s dream to be able to predict a customer’s next move and make decisions based off that. But with an increasing volume of customer data at their fingertips, marketers need technology to help with the almost overwhelming task. eMarketer’s Tricia Carr spoke with Radoslaw Dobrolecki, US business development director at retargeting... [...]
Econsultancy is hosting a webinar on ‘Artificial Intelligence in Context: Trends, Data and Best Practice’ on Wednesday, January 24, 2018. Econsultancy team says, “Econsultancy’s Trends Webinar for November 2017 looks at some of the key trends around practices Artificial Intelligence, including key insights from our latest Trend Briefing Report on Artificial Intelligence (AI). Understand how and why AI has become such a talked about topic in recent years, as well as how marketers might benefit from its immediate practical applications and what the technology might make possible... [...]
Artificial Intelligence is helping marketers innovate the content creation and distribution efforts. The Content Marketing Institute columnist Marcia Riefer Johnston has shared an AI framework for marketers. Talking about the Planning component, Marcia says, “Planning, the first category of the AI framework, relates to marketing activities like predicting consumer behaviors, defining strategies, prioritizing activities, and determining allocation of resources. In this area, not much AI technology is available yet. Topic clusters One example of AI-supported planning is HubSpot’s ability... [...]
Econsultancy is hosting a webinar on ‘Artificial Intelligence in Context: Trends, Data and Best Practice’ on Wednesday, January 24, 2018. Econsultancy team says, “Econsultancy’s Trends Webinar for November 2017 looks at some of the key trends around practices Artificial Intelligence, including key insights from our latest Trend Briefing Report on Artificial Intelligence (AI). Understand how and why AI has become such a talked about topic in recent years, as well as how marketers might benefit from its immediate practical applications and what the technology might make possible... [...]
Artificial Intelligence is helping businesses enhance their online presence and connect with the customers. Forbes contributor David K. Williams has listed three ways AI helps online retailers to enhance their performance. Williams says, “Imagine the day you will no longer have to “window shop” at traditional stores. With augmented reality, you can sample the wares directly from home. Reportedly, Amazon has big ambitions for AR and smart wearables, but hasn’t integrated AR into its online shopping so far. However, one of the biggest online retailers for crowdfunded gadgets, Gadget... [...]
Artificial Intelligence (AI) has evolved the marketing domains in a great manner. It helps marketers build personalized experiences and grow their business. Entrepreneur magazine contributor Stephen Upstone has published an article sharing useful information on leveraging AI for marketing. Upstone says, “Whenever artificial intelligence (AI) is mentioned in a business context, the conversation inevitably turns to the subject of chatbots. Chatbots are great business tools, from an ecommerce standpoint. Those developed by Fluid and North Face, for instance, can be used to replicate in-store... [...]
Artificial Intelligence is becoming a key driver in helping e-commerce firms improve their business. It provides the customers with a personalized experience in the process of their purchase. Entrepreneur contributor AJ Agrawal has shared four ways to incorporate artificial intelligence into marketing. Agrawal says, “Incorporating AI into your marketing strategy is a smart early move. That’s because artificial intelligence is already making big changes to the way businesses approach lead generation, which can be a costly series of trial, error, and exploration for any enterprise. As Toby... [...]
Artificial Intelligence & Image Recognition help e-commerce platforms provide a personalized experience to their shoppers. The e-commerce brands use image recognition in the forms of visual search, product tagging and content curation. Econsultancy columnist Ben Davis has published an interview with Matthias Dantone, CEO and co-founder of Fashwell. Dantone has answered six significant questions that deal with the use of image recognition in e-commerce. Answering the question on most exciting use of image recognition technology in e-commerce, Dantone says, “Of course we’re excited... [...]
Forrester is hosting a webinar on ‘Assessing The Real Potential Of AI For Marketing’ on Tuesday, October 3 at 11.00 am ET. This webinar attendees will learn the basics of AI for marketing and how to implement it. The Forrester team says, “It’s all but impossible for marketers to escape the hype around artificial intelligence (AI). Buzzwords, intimidating technical terms, clever product names, and promises of autonomous marketing cloud marketers’ perception of AI-powered technologies and make it difficult to evaluate prospective solutions. To assess the real potential of AI... [...]