Artificial Intelligence (AI) is finding its place in every online platform. It is also helping businesses expand with the integration. Have you implemented AI already? Forbes contributor Falon Fatemi has shared five questions you should ask yourself before implementing it. Fatemi says, “Artificial intelligence (AI) is upending the workplace. As one of the most versatile technologies we’ve ever encountered, it’s not surprising that AI’s applications and implications span many departments, divisions, and functional groups. When crafting and deploying an AI strategy, the most effective... [...]
Archive for the 'AI for Marketing' Category
The eMarketer team has published a podcast titled ‘How Can Marketers Get Started with AI?’. About the podcast In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Victoria Petrock discusses how much the artificial intelligence market is growing, and what’s driving that growth. How Can Marketers Get Started with AI? eMarketer [...]
Artificial Intelligence (AI) is on the way to revolutionize the world of business as it has a remarkable presence in the e-commerce too. Entrepreneur contributor Reshu Rathi has posted an article advising brands to embrace AI and take all the benefits. Rathi says, “Until a few months back, only bigger companies could afford the sizable investments required to implement AI. That’s no longer the case. AI is becoming more accessible to businesses of all sizes. In the next few years, AI will continue to expand its reach throughout organizations. Early adopters already are reaping the... [...]
The Artificial Intelligence (AI) marketing in an ‘in-thing’ now whether you are in to promotional or e-commerce marketing. AI helps us transform the way our products are presented to the buyers, and it is just the beginning. Econsultancy columnist Jeff Rajeck has shared four techniques marketers can adopt to use AI for enhancing their marketing. Rajeck says, “Marketers have been talking about artificial intelligence (AI) marketing for some time now. But many are still wondering, what exactly can AI marketing do for us right now? To find out, Econsultancy recently held a gathering... [...]
Automation is at the heart of every business today and content development and marketing is not an exception. Of course it will be creativity that we may miss out when bots create the content. But still artificial intelligence is seen as a big player in the content marketing process. Content Marketing Institute columnist Jodi Harris has shared information on how thirteen brands are using technology to empower their content. Harris says, “As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience, you don’t need a degree in computer science... [...]
Econsultancy is hosting a webinar on ‘Artificial Intelligence in Context: Trends, Data and Best Practice’ on Wednesday, January 24, 2018. Econsultancy team says, “Econsultancy’s Trends Webinar for November 2017 looks at some of the key trends around practices Artificial Intelligence, including key insights from our latest Trend Briefing Report on Artificial Intelligence (AI). Understand how and why AI has become such a talked about topic in recent years, as well as how marketers might benefit from its immediate practical applications and what the technology might make possible... [...]
Econsultancy has published Ashley Friedlein’s views on marketing and digital trends for 2018. Talking about the role of Artificial Intelligence in marketing, Friedlein has credited AI for a significant improvement in the Return on Investment (ROI). Talking about a new marketing model, Friedlein says, “Our Modern Marketing Model (M3) seeks to integrate ‘digital’ and ‘classic’ marketing in a single framework. This defines what marketing now is, what disciplines and capabilities are required. However, M3 does not explicitly address the process of marketing (how marketing gets... [...]
The Artificial Intelligence (AI) is here to support ecommerce and other online businesses. In 2017, we saw more and more advancements in the adoption of the AI into marketing. Econsultancy columnist Mark Patron has shared five Ps of AI strategy for marketers. Patron says, “Some predict that Artificial Intelligence will drive the next industrial revolution. What is certain is that over the next few years AI will become more important to marketers. But to unlock AI’s huge potential you need an AI strategy. Here are five Ps to help you develop yours. Purpose AI for what? How can AI help... [...]
eMarketer has published a free report titled “Artificial Intelligence for Marketers 2018”. The report covers the following: The current state of investment and adoption of artificial intelligence How to navigate an increasingly complex array of vendors, tools and options Best practices for marketers interested in putting AI to work in 2018 and beyond. Artificial Intelligence for Marketers 2018 eMarketer [...]
Artificial intelligence (AI) and machine learning have come out as a book for the marketing professionals enabling them to offer an advanced interactive environment to their customers. Also these technologies are contributing to the customer service. Entrepreneur contributor Brian Hughes as shared a case on how Canada’s leading airline used these new digital tools to enhance its customer experience. On how the integration of AI and machine learning results into automatic insights, Hughes says, “In an enterprise environment, concepts like AI and machine learning are usually small... [...]