Marketing is changing fast: AI is an exciting new tool, but many marketers are struggling to track assets and performance. At the same time, privacy laws are getting more strict, and major players like Apple and Google are eliminating the tracking tools that marketers rely on. Digital Marketing Depot is hosting a webinar ‘Decode the Future of AI and Privacy with Metadata Mastery’ on Thursday, December 14, 2023, at 1.00 pm EDT. The DMD team says, “Many marketers are dragging their feet on embracing these changes – or they just don’t know how to do it. The key to success? Your... [...]
Archive for the 'AI for Marketing' Category
Search Engine Journal has made available a replay of its webinar ‘State Of Marketing Data Standards In The AI Era’. Heather Campbell says, “Watch this on-demand webinar and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture the campaign data they need, as well as how you can implement these findings in your campaigns. In this webinar, you will: Gain a better understanding of how your marketing data management compares to enterprise advertisers. Get an overview of the current state of data standards and analytics,... [...]
Generative AI helps create content that resonates with customers. This can include personalized product recommendations, targeted advertising, and interactive experiences. Salesforce has published a new report ‘Generative AI for Marketing’. The Salesforce team says, “Hear from 1,000+ marketers on how they’re adopting AI. In our “Trends in Generative AI for Marketing” report, we’ve broken down how marketers are experimenting with AI, including: Saving time on mundane tasks Building trust with human oversight Growing skills for managing AI-powered tools.” Generative... [...]
This is a reminder for the MarketingProfs webinar to be held on December 7, 2023. AI-powered personalization uses machine learning and other technologies to analyze customer data and create personalized content. MarketingProfs is hosting a webinar ‘AI-Powered Personalization: Crafting the Customer-Centric Future’ on Thursday, December 7, 2023, at 2:00 pm ET. The MarketingProfs team says, ” Join Drift’s Ottavio Dattolo (senior global demand generation manager) and Caitlin Seele (director of revenue marketing) as they plunge into the dynamic world of AI-driven personalization. Discover... [...]
Neil Patel has published a new video ‘Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu’ sharing useful tips on using AI for marketing. In this exclusive behind-the-scenes exploration, delve into the captivating world where cutting-edge AI meets the dynamic realm of marketing. Join industry titans Neil Patel and Eric Siu as they pull back the curtain, revealing the intricacies of harnessing artificial intelligence for unparalleled success in the ever-evolving landscape of digital marketing. https://www.youtube.com/watch?v=oQB-uCF5OSw Neil Patel’s Blog [...]
Generative AI (GenAI) is a type of artificial intelligence (AI) that can create new data. GenAI can generate a variety of content. HubSpot contributor Tristen Taylor has published an article featuring eight types of AI-Generated content in marketing. She says, “Thanks to the advancements in artificial intelligence technology, content generation doesn’t have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it’s wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from... [...]
Webinars have become one of our most successful channels because it’s where great content meets audience engagement. But with the power of AI, we can now personalize and scale our webinar programs, and content, in uniquely human ways. MarketingProfs is hosting a webinar ‘How to Use AI to Optimize, Personalize, and Scale Your Webinars and Events’ on Thursday, December 14, 2023, at 2:00 pm ET. The MarketingProfs team says, “From personalizing promotions, to building presentations, to optimizing audience engagement and turning webinars into entirely new forms of content, this session... [...]
AI-powered personalization uses machine learning and other technologies to analyze customer data and create personalized content. MarketingProfs is hosting a webinar ‘AI-Powered Personalization: Crafting the Customer-Centric Future’ on Thursday, December 7, 2023, at 2:00 pm ET. The MarketingProfs team says, ” Join Drift’s Ottavio Dattolo (senior global demand generation manager) and Caitlin Seele (director of revenue marketing) as they plunge into the dynamic world of AI-driven personalization. Discover the profound impact of AI personalization for connecting with your customers. In... [...]
This is a reminder for the DMD webinar to be held on November 30, 2023. Most people agree that generative AI brings equal parts opportunity and apprehension, but very few answers when it comes to the practice of marketing and the impact it will have on customer experiences. Digital Marketing Depot is hosting a webinar ‘What Marketers Really Want to Know About Generative AI’ on Thursday, November 30, 2023, at 1.00 pm EDT. The DMD team says, “Join our webinar as Jacklyn Alston, Digital Marketing Manager for Haggar Clothing, poses the questions marketers really want answered about... [...]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Used AI To Start A Billion Dollar Business Idea’ featuring Kipp Bodnar and Kieran Flanagan. The HubSpot team says, “The future of business success relies on harnessing the full potential of AI. Kipp and Kieran dive into the ever-changing world of AI technology. In this episode, they use AI to generate a billion-dollar business that Warren Buffet would invest into. Learn more about AI-powered idea generation, customizing content for investors, and the dynamic process of iterating in real... [...]