HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Used AI To Start A Billion Dollar Business Idea’ featuring Kipp Bodnar and Kieran Flanagan. The HubSpot team says, “The future of business success relies on harnessing the full potential of AI. Kipp and Kieran dive into the ever-changing world of AI technology. In this episode, they use AI to generate a billion-dollar business that Warren Buffet would invest into. Learn more about AI-powered idea generation, customizing content for investors, and the dynamic process of iterating in real... [...]

MOZ has published the latest episode of the Whiteboard Friday ‘Whiteboard Friday Recap 2023: AI Edition’. The MOZ team says, “The topic of Artificial Intelligence (AI) and ChatGPT has dominated headlines over the past year. With the widespread adoption of ChatGPT, a chatbot from OpenAI that has reportedly reached 100 million weekly active users recently, there is no doubt that this level of adoption is drastically altering the way the online world functions. So how does this impact the search industry? Is AI going to take our jobs? Will AI change the roles of digital marketers... [...]

Artificial intelligence (AI) in digital marketing uses machine learning, algorithms, and data models to create customer insights. These insights can help marketers optimize spending, personalize content, and customize the customer journey. Digital Marketing Institute has published ‘AI in Digital Marketing – The Ultimate Guide’. The DMI team says, “AI has evolved from a fantastical notion to a game-changer for digital marketers today. It’s become the secret engine driving personalized ads, predictive analytics, customer experiences, and much more. In this article, we’ll... [...]

Artificial intelligence (AI) is a powerful tool for content marketing. It can help marketers create more targeted and personalized campaigns. AI can also automate tasks such as data analysis and customer segmentation. Forbes contributor John Hall has published an article featuring five tips to future-proof your content strategy in the age of AI. He says, “Should content marketers be worried about AI? It’s a hot topic—and one you can’t spend too much time debating. Tools like ChatGPT are disrupting the pace of content creation and strategy. One expert prediction forecasts that AI will... [...]

Search Engine Journal contributor Winston Burton has published an article answering the question ‘Are LLMs And Search Engines The Same?’. He says, “AI large language models (LLMs) like ChatGPT have taken the world by storm and are being integrated into workflows, platforms, and software to make us more efficient and productive. ChatGPT is like the new Frank’s RedHot sauce; people use it for everything. Search engines like Google and Bing have changed to incorporate AI chatbots into their algorithms, but do search engines and AI LLMs now serve the same purpose? Here’s... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Used ChatGPT To Create A Brand Campaign In 30 Minutes’. The HubSpot team says, “Will AI be a good creative partner? (and change the trajectory of marketing forever?) Kipp and Kieran dive into the top 6 AI marketing hacks that will blow your mind. Learn more on how to use AI to build brand and email campaigns, how AI will be your new marketing strategiest/consultant, how these tools will improve the quality of execution for your marketing, and how these tools will significantly put you... [...]

AI-generated influencers are becoming popular. Some of the digital trendsetters include virtual models, animated humans, and fashionista robots. HubSpot contributor Erica Santiago has published an article on how AI is changing the influencer marketing. She says, “I‘m already seeing AI’s impact on the influencer marketing landscape. For example, I was intrigued (and a little weirded out) when Meta introduced new AI chatbot characters based on real-life celebrities and influencers like Paris Hilton, Snoop Dogg, Naomi Osaka, and MrBeast. One of Meta’s characters introduces herself... [...]

Most people agree that generative AI brings equal parts opportunity and apprehension, but very few answers when it comes to the practice of marketing and the impact it will have on customer experiences. Digital Marketing Depot is hosting a webinar ‘What Marketers Really Want to Know About Generative AI’ on Thursday, November 30, 2023, at 1.00 pm EDT. The DMD team says, “Join our webinar as Jacklyn Alston, Digital Marketing Manager for Haggar Clothing, poses the questions marketers really want answered about generative AI to our panel of experts: Forrester Research Analyst Jessica... [...]

ChatGPT is an AI-driven language model that can generate human-like text based on prompts. You can use ChatGPT for marketing in a variety of ways. Adweek is hosting a webinar ‘Can ChatGPT Create a Great Webinar? Insights From an Experiment in Generative AI’ on Wednesday, December 13, 2023, at 1.00 pm EST. The Adweek team says, “Are you willing to let generative AI tools like ChatGPT loose on your event and content programs? That’s exactly what Cvent did on one of its recent webinars (not this one) when it turned to ChatGPT to come up with topics, craft a killer title, build... [...]

This is a reminder for the MarketingProfs webinar to be held on November 16, 2023.  Bots may not be coming to take your marketing job… but as more businesses realize the benefits of AI, there’s a good chance you’ll be working with AI tools to improve your efforts and results. MarketingProfs is hosting a webinar ‘AI in Marketing: How to Cut Through the Hype and Harness AI’s Potential’ on Thursday, November 16, 2023, at 2:00 pm ET. The MarketingProfs team says, “SurveyMonkey surveyed 400 marketers about how they’re using—or not using—AI now, and... [...]