This is a reminder for the Adweek webinar to be held on November 1, 2023. Inbound marketers do a lot of work to create buying interest. According to new data from Calendly, 69% said that getting leads to actually schedule a meeting and talk to sales is the hardest part of their job. Adweek is hosting a webinar ‘AI’s Impact on Inbound Marketing: Key Trends for 2024’ on Wednesday, November 1, 2023, at 12.00 pm EDT. The Adweek team says, “Uncover the trends that will disrupt B2B marketing in 2024, and how to turn them into a competitive advantage, with Calendly CMO Jessica Gilmartin... [...]

Neil Patel has published a new video ‘Humans Using AI Outperform Humans without AI by a LOT’ featuring a case on how people are using AI. . He says, “The advent and widespread adoption of artificial intelligence (AI) have dramatically reshaped the landscape of human performance in various domains. One prominent aspect of this transformation is the significant performance gap that has emerged between individuals or groups who utilize AI tools and those who do not. This growing disparity is often evidenced through case studies, highlighting the remarkable advantages that AI offers... [...]

AI algorithms are instructions that enable machines to analyze data, perform tasks, and make decisions. It’s a subset of machine learning that tells computers to learn and operate independently. HubSpot has published ‘The Complete Guide to AI Algorithms‘. Harshit Baluja says, “AI algorithms work this way — they identify the patterns, recognize the behaviors, and empower the machines to make decisions. Let’s say you tell your voice assistant like Alexa or Google Home to stream your favorite music. The AI algorithm on which it is based will first recognize and remember your... [...]

Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings. Search Engine Journal is hosting a webinar ‘2023 Survey Review: State Of Marketing Data Standards In The AI Era’ on Wednesday, November 1, 2023, at 2.00 pm ET. The SEJ team says, “Join us and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture the campaign data they need, as well as how you can implement these... [...]

ChatGPT can be used for SEO in a number of ways. It can suggest related keywords to your target keywords. It can also uncover Latent Semantic Indexing (LSI) keywords, which are words or phrases related to the primary keyword. MOZ has published the latest episode of the Whiteboard Friday video ‘5 Ways SEOs Can Use ChatGPT’ featuring Christopher Long. Long says, “First one we’re gonna talk about is featured snippet optimization. ChatGPT is really, really good at creating these succinct summaries of overall topics but really capturing a lot of information within those summaries. One... [...]

This is a reminder for the DMD webinar to be held on October 24, 2023. AI-powered marketing uses artificial intelligence (AI) to make automated decisions based on data collection, analysis, and observations of audience or economic trends. Digital Marketing Depot is hosting a webinar ‘AI-Powered Marketing in 2024: A Playbook for Success’ on Tuesday, October 24, 2023, at 1.00 pm EDT. The DMD team says, “It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering, and tighter budgets than their B2C counterparts. However,... [...]

When it comes to programmatic advertising, consent isn’t just a requirement; it’s the key to unprecedented revenue potential. Programmatic advertising thrives on precision and relevance. Digital Marketing Depot is hosting a webinar ‘Why Consent and Compliance Matter With Programmatic Ads’ on Tuesday, November 7, 2023, at 1.00 pm EDT. The DMD team says, “Join experts to learn best practices to protect and enhance programmatic ad monetization through the lens of user consent. You’ll get insights on how publishers and advertisers can adapt their strategies to ensure targeted... [...]

MarketingProfs has made available ‘From Overwhelmed to AI-nspired’ webinar on-demand. The MarketingProfs team says, “Whether you’re part of an AI project today or you want to prepare for what’s coming, this live webinar will equip you with the knowledge and tools your organization needs for an efficient, innovative, and value-centric future with AI. Industry experts Meghan Keaney Anderson (Jasper), Justin Keller (Drift), and Mike Kaput (Marketing Artificial Intelligence Institute) lead a knowledgeable panel of AI practitioners who share their experiences and challenges... [...]

AI is going beyond automating mundane tasks and repetitive work; it empowers marketing teams to unleash their creativity and generate fresh, innovative ideas. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘AI Strategies That Save Time and Money for Agency Owners’ featuring Christopher Penn. The SME team says, “Curious how AI can make a difference in your marketing agency, beyond generating content? Discover AI tools and real-world examples you can start using immediately.” [uix_video width=’560′ height=’315′... [...]

Visuals and designs we use enhance the customer experience, generate brand awareness, and ultimately foster brand loyalty. Digital Marketing Depot is hosting a webinar ‘Awakening Dead Content with DAM and AI’ on Tuesday, October 31, 2023, at 1.00 pm EDT. The DMD team says, “We’re going to explore how digital asset management (DAM) and AI can help your marketing and creative teams reuse, repurpose, and transform assets to bring your customer experience to the next level. So grab a coffee – and maybe that bowl of candy you’ve been eyeing by the porch – and join Jake Athey... [...]