AI agents in digital marketing automate tasks like customer segmentation, content creation, and campaign optimization. They enhance efficiency, personalize user experiences, and improve overall marketing performance. Digital Marketing Institute has published a new guide, ‘How to use AI Agents for your Digital Marketing‘. Clark Boyd says, “This guide explores what AI agents are, how they’re transforming digital marketing practices, and practical steps to implement them in your organization. What are AI agents? How do AI agents work? How to use AI agents for digital marketing Examples... [...]

Generating more leads for sales involves attracting potential customers through targeted marketing strategies and engaging content. Effective lead generation boosts sales opportunities and drives business growth. Search Engine Journal has published a new ebook ‘Better Leads – More Sales In 2025: How To Analyze Leads To Improve Marketing Performance’. The SEJ team says, “This ebook will teach you how to: Uncover Customer Insights – Learn how to extract actionable insights from customer conversations, sentiment analysis, and first-hand interactions. Improve Marketing Messaging –... [...]

ROAS (Return on Ad Spend) measures the revenue earned for every dollar spent on advertising. It helps businesses evaluate the effectiveness and profitability of their marketing campaigns. 4o Search Engine Journal is hosting a webinar, ‘Beyond ROAS: Aligning Google Ads With Your True Business Objectives’ on Wednesday, April 30, 2025, at 2.00 pm ET. The SEJ team says, “What if your Google Ads strategy could align with lifetime value, not just cost per acquisition (CPA)? Are you using value-based bidding to its full potential? If not, don’t worry. In this upcoming... [...]

Visual content creation involves designing engaging images, videos, and graphics to capture attention and communicate messages effectively. It enhances brand storytelling, boosts audience engagement, and increases content shareability across platforms. HubSpot contributor Erica Santiago has published an article featuring 29 visual content creation tools. She says, “Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if you struggle to edit visuals or coordinate elements like colors and fonts, creating visual content for... [...]

Using LinkedIn for marketing allows businesses to connect with a professional audience, build brand authority, and generate quality leads. It’s ideal for content sharing, networking, and targeted B2B advertising. HubSpot has published the latest episode of the ‘Watch These 35 Minutes to Go Viral on LinkedIn Every Day’. The HubSpot says, “What does it take to leverage LinkedIn to its fullest potential? Kipp and Hala Taha (CEO & Founder YAP Media) reveal a four-step content formula... [...]

Vibe marketing focuses on creating emotional and sensory experiences that resonate with audiences, building deep brand connections. It emphasizes atmosphere, storytelling, and authenticity to influence consumer perception and loyalty. Content Marketing Institute has published a new video, ‘Why Vibe Marketing Fails To Capture the Soul of Successful Content’. The CMI team says, “Vibe marketing is becoming a hot topic among marketers on social media. Proponents pitch its promise of enabling a single marketer with the right AI tool stack to outperform entire agencies or internal teams.... [...]

Building business with A.I. agents involves leveraging intelligent automation to streamline operations, enhance customer interactions, and drive data-driven decision-making. These agents can perform tasks like support, sales, and analysis, boosting efficiency and scalability. Neil Patel has published a new video, ‘How to Build a $1M Business with A.I. Agents in 2025’. He says, “What You’ll Learn in This Video: What are A.I. agents? A simple breakdown of agentic A.I. and how it differs from traditional A.I. tools. The cutting-edge applications of A.I. agents—what Neil has... [...]

International PPC (Pay-Per-Click) is a digital advertising strategy that targets global audiences through paid search engine ads across different countries and languages. It involves localization, keyword adaptation, and region-specific targeting to maximize reach and ROI in international markets. 4o Neil Patel has published an article featuring useful international PPC strategies and tips. He says, “Successful international PPC campaigns tailor keywords, audience targeting, ad copy, visuals, and landing pages to the specific market. Here’s why: Search behavior varies by region: People... [...]

Generative AI is transforming marketing by enhancing creativity, automating content creation, and delivering personalized experiences at scale. Mastering genAI tools is now a crucial skill for modern marketers. MarTech contributor Frans Riemersma has published an article explaining what genAI means for your marketing skills. He says, “Are you keeping pace with how your peers are using generative AI? At MartechTribe, we surveyed 283 marketing professionals across four core teams to understand how they’re adopting genAI in their daily work. The data reveals familiar patterns and surprising... [...]

Econsultancy contributor Ben Davis has published an article featuring eight digital and marketing trends for 2025. He says, “This year we’ve got eight trends, and for a bit of fun I’ve put them in four buckets – pragmatism, purposefulness, personality and productivity. I am in no way trying to redefine the 4Ps, it’s simply a naked ploy to make the list more memorable. 1. Marketers do less with less (AKA staying strategic in tough times) When we asked a few agency folk about the elephant in the room heading into 2025, Mindshare Sweden’s Nils Andersson Wimby pointed to a familiar... [...]