Jim Lecinski is a professor, author, and marketing strategist known for his expertise in digital marketing and consumer behavior. He is particularly recognized for introducing the concept of the “Zero Moment of Truth” (ZMOT) while working at Google. Digital Marketing Institute has published a new podcast episode ‘Trends for 2025 with Jim Lecinski’. The DMI team says, “Watch our extended conversation with Jim Lecinski of the Kellogg School of Management at Northwestern University where he offers his insightful and practical predictions for what’s coming up in... [...]

Content marketing is a powerful strategy that helps businesses connect with their audience by providing valuable, relevant, and engaging content. It builds brand awareness, fosters trust, and drives customer loyalty, ultimately boosting conversions and long-term growth. Content Marketing Institute contributor Jodi Harris has published an article highlighting three content marketing mistakes and their solutions. She says, “To help, consider these four common mistakes, along with signs, symptoms, and corrective actions to get your content program back on track Mistake 1: Content lacks a clear... [...]

Adweek is hosting a webinar ‘The Marketer’s Guide to Proving Impact’ on Tuesday, January 28, 2025, at 1.00 pm ET. The Adweek team says, “Discover insights from new research that reveal how these challenges undermine marketers’ ability to drive measurable results with Smartsheet’s Adam Figueroa, senior director of marketing operations and Noah Edelstein, VP of product management, in conversation with ADWEEK’s chief content officer Zoë Ruderman. You’ll find out: How shifts in company strategy are making it challenging for marketers to demonstrate impact Why visibility... [...]

Enterprise SEO platforms provide comprehensive tools for large-scale website optimization, offering insights into search engine performance, keyword rankings, and competitive analysis. MarTech has published ‘Enterprise SEO Platforms: A Marketer’s Guide’. MarTech’s latest publication of “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementation. The 78-page report reviews the growing market for SEO platforms, plus the latest trends, opportunities and challenges. In this report you will... [...]

MOZ contributor Alex Harford has published a guide on using Chrome to view a website as Googlebot. She says, “In this guide, I’ll show you how to set up a Googlebot browser, troubleshoot rendering issues, and improve your SEO audits. Why should I view a website as Googlebot? In the past, technical SEO audits were simpler, with websites relying on HTML and CSS and JavaScript limited to minor enhancements like animations. Today, entire websites are built with JavaScript, shifting the workload from servers to browsers. This means that search bots, including Googlebot, must render pages... [...]

AI agents in marketing automate tasks like customer engagement, lead generation, and campaign optimization, delivering faster and personalized interactions. They enhance decision-making with real-time data analysis, boosting efficiency and ROI. Content Marketing Institute is hosting a webinar ‘Will AI Agents Take Over Your Marketing Job?’ on Wednesday, January 8, 2025, at 2.00 pm ET. The CMI team says, “With all the noise around AI, it’s easy to panic about its impact on the future day-to-day of marketers. In this webinar, Shafqat Islam, Optimizely’s President &... [...]

The 2025 forecast calls for a flurry of changes in the advertising data landscape. From expanded consumer privacy requirements to adopting the latest and greatest in AI, marketers can expect no shortage of excitement across the ecosystem. Adweek is hosting a webinar ‘2025’s Top Media and Advertising Data Trends’ on Thursday, January 16, 2025, at 1.00 pm ET. The Adweek team says, “Dive deep into predictions for trends, changes, and new challenges in the wide world of data with Snowflake leaders. You’ll find out: How convergence is shaping the entire ecosystem Snowflake’s... [...]

In 2025, PPC marketing will leverage AI to optimize ad targeting, bidding strategies, and real-time personalization for higher ROI. Interactive ad formats and voice search integration will further enhance audience engagement and conversion rates. Search Engine Land contributor Anu Adegbola has published an article featuring 10 2025 PPC predictions and trends. She says, “I asked 24 leading PPC marketers for their insights on the future of PPC. Read on to discover the opportunities and challenges ahead: while AI promises enhanced efficiency, personalization, and innovation, it also raises questions... [...]

ChatGPT streamlines keyword research by generating targeted, high-impact keywords and phrases based on specific niches and audience intent. Its AI-driven insights help optimize content strategies and improve search engine visibility effectively. Search Engine Land contributor Tom Demers has published an article using ChatGPT for keyword research. He says, “If you’ve used ChatGPT for any period of time for tasks like creating content for SEO, you’ve likely noticed a few things: It’s great and a major time-saver for some tasks. It’s much worse than what you already do for other... [...]

In 2025, marketing trends will emphasize hyper-personalization through AI-driven insights and immersive customer experiences using AR/VR. Sustainability and authentic brand storytelling will also play pivotal roles in engaging socially-conscious consumers. Search Engine Journal is hosting a webinar ‘2025 Marketing Trends: The End Of SEO?’ on Thursday, January 16, 2025, at 2.00 pm ET. The SEJ team says, “Join us as we demystify the latest trends, from AI to GEO, and provide actionable insights to help you achieve tangible results in 2025. We’ll supercharge your... [...]