Generative AI is transforming marketing by enhancing creativity, automating content creation, and delivering personalized experiences at scale. Mastering genAI tools is now a crucial skill for modern marketers. MarTech contributor Frans Riemersma has published an article explaining what genAI means for your marketing skills. He says, “Are you keeping pace with how your peers are using generative AI? At MartechTribe, we surveyed 283 marketing professionals across four core teams to understand how they’re adopting genAI in their daily work. The data reveals familiar patterns and surprising... [...]

Econsultancy contributor Ben Davis has published an article featuring eight digital and marketing trends for 2025. He says, “This year we’ve got eight trends, and for a bit of fun I’ve put them in four buckets – pragmatism, purposefulness, personality and productivity. I am in no way trying to redefine the 4Ps, it’s simply a naked ploy to make the list more memorable. 1. Marketers do less with less (AKA staying strategic in tough times) When we asked a few agency folk about the elephant in the room heading into 2025, Mindshare Sweden’s Nils Andersson Wimby pointed to a familiar... [...]

Neil Patel has published a new video ‘How I Built a $100M Marketing Agency From Zero’. He says, “In this episode, I break down my entire journey—how I went from being an insecure kid living in low-income housing to building a $100M-per-year business, ranking #21 on the Inc 5000, and being named one of the top 10 marketers in the world by Forbes. This is my raw, unfiltered story of failure, lessons, and the exact steps that got me here. How my parents’ journey shaped my mindset The hustle that took me from minimum wage to my first business The marketing lesson that... [...]

Customer Relationship Management (CRM) is essential for building strong, long-term customer connections and improving satisfaction. It helps businesses streamline communication, personalize experiences, and drive loyalty. Content Marketing Institute has published a new video ‘How To Prove You Belong in Your Audience’s Orbit’. The CMI team says, “If your business is struggling to get heard above all the online noise, algorithms aren’t to blame — but your approach might be. Modern audiences aren’t waiting to be reached. They’re actively self-sorting themselves into tighter,... [...]

Short form content, like reels and TikToks, captures attention quickly and boosts engagement in today’s fast-paced digital world. Its bite-sized format makes it perfect for mobile users and viral sharing. The latest ‘HubSpot Marketing’ video is titled ‘If I Started Short Form Content For My Business Today, I’d Do This’. The HubSpot team says, “If your short-form videos aren’t getting views, leads, or sales, it’s not the algorithm—it’s your strategy. After analyzing hundreds of successful businesses crushing it with Reels, Shorts, and... [...]

HubSpot has published ‘The HubSpot Blog’s TikTok Marketing Report: Insights from 1,000+ Social Media Marketers’. Tristen Taylor says, “I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as a marketer, I started seeing some serious potential everywhere. And I’m not the only one who noticed. TikTok has evolved beyond just dance trends and viral challenges into a genuine powerhouse for brands connecting with audiences authentically. And don‘t just take my word for it — we’ve surveyed over 1,000 social... [...]

B2B marketing in 2025 is driven by data, personalization, and AI-powered tools that enhance buyer journeys. Building trust through thought leadership and value-driven content remains key to success. MarketingProfs is hosting a webinar ‘Hit More B2B Marketing Home Runs, You All-Star!’ on Tuesday, April 29, 2025, at 10.30 am ET. The MarketingProfs team says, “At this year’s Spring Training, discover how to:  Score big by simplifying your strategy  Get grand slam content from generative AI  Send powerful emails that keep your team on base  Earn more runs—and sales—using... [...]

Digital marketing careers offer dynamic opportunities in areas like SEO, social media, and content creation. With businesses rapidly shifting online, skilled professionals are in high demand across industries. Digital Marketing Institute has published ‘A Guide To Digital Marketing Career Paths in 2025’. Dan Hughes says, “If you’re looking for a career in digital marketing, the good news is that there are plenty of rewarding roles and paths to consider. 1. Social media manager Social Media Manager jobs are expected to grow by 10% between now and 2028. This level of growth equates... [...]

HubSpot has published a new guide ‘How I Write Effective Knowledge Base Articles’. Diego Alamir says, “From my years of working in CX, I’ve come to see these articles as the backbone for effective customer support. Depending on the audience, they can take various forms: Step-by-step guides FAQs Troubleshooting instructions Detailed feature breakdowns I’ve used text-based articles most often, but do love incorporating screenshots, videos, and infographics to make complex topics easier to understand. This is especially important considering people have different learning styles. What... [...]

This is a reminder for the DMD webinar on April 17, 2025. Google Ads is a powerful advertising platform that helps businesses reach targeted audiences through search, display, and video campaigns. With precise targeting and real-time analytics, it maximizes visibility and conversions. 4o Digital Marketing Depot is hosting a webinar ‘The Hidden Cost of Google Ads’ on Thursday, April 17, 2025, at 1.00 pm EDT. The DMI team says, “Are you paying too much for branded search ads, even with no competition? A flaw in Google Ads could be causing you to bid against yourself—leading to... [...]