Marketing on Threads leverages the platform’s conversational and community-driven nature to engage audiences through authentic, real-time interactions. By focusing on relatable content and active participation, brands can build stronger connections and drive engagement. MarTech contributor Mike Pastore has published an article covering useful strategies for marketing on Threads. He says, “When Threads announced it was beginning a limited test of advertising in January 2025, it said the platform had 300 million monthly actives. It also said three out of four people on Threads follow... [...]

Using SEO for business growth involves optimizing your online presence to attract organic traffic and convert visitors into customers. It enhances visibility, builds credibility, and drives sustainable long-term results for your brand. Semrush contributor Alex Lindley has published an article featuring 10 benefits of SEO for business. He says, “Deciding whether to invest in SEO? Read on for 10 benefits of SEO as you make your decision. 1. SEO Helps People Find Your Business  SEO helps people find your business when they look for information on search engines like Google. When your site... [...]

Content seeding involves strategically distributing content across targeted platforms or influencers to maximize reach and engagement. It ensures the right audience discovers and amplifies your message, driving brand visibility and growth. HubSpot contributor Kayla Carmicheal has published an article explaining content seeding. She says, “While blogging and editorial outlets previously served as the primary avenues for content seeding, social media platforms have become the dominant method of choice. Content seeding works on platforms like: TikTok. Twitter. YouTube. Facebook. Instagram. LinkedIn. Podcasts. Pinterest. But,... [...]

Viral marketing leverages compelling, shareable content to rapidly spread brand awareness through social media and word-of-mouth. It thrives on emotional appeal, creativity, and timing to engage audiences and spark organic growth. The latest Ahrefs Podcast episode is titled ‘This is how viral marketing really works’ featuring Delbert Ty. This episode covers the following: Three biggest marketing campaigns Vandalizing a billboard Buying out telco contracts (failed) Coffee Meets Bagel tells users to leave “Free money” from a vending machine The cost (not in $$$) of viral... [...]

Content Marketing Institute is hosting a webinar ‘How Employee Advocacy Brings the Human Back to B2B’ on Thursday, February 6, 2025, at 2.00 pm EST. The CMI team says, “Let’s make B2B social less boring and turn your team into your biggest marketing asset to drive engagement and measurable results. You’ll learn: How Celonis built a winning employee advocacy program that connects brand awareness to business impact What types of content inspire employees to share, build credibility, and generate meaningful engagement Tips from a LinkedIn expert on how to position employees... [...]

This is a reminder for the DMD webinar to be held on January 28, 2025. Digital Marketing Depot is hosting a webinar ‘Realize Your Creative Vision in 2025’ on Thursday, December 5, 2024, at 1.00 pm EDT. The DMD team says, “Connected TV (CTV) offers digital marketers a unique opportunity to combine the precision of digital targeting with the impact of high-quality video content. Whether you’re already leveraging CTV or considering it for the first time, our playbook for making distinctive, high performing video assets, your CTV strategy will shine as brightly as the year ahead. Join... [...]

In 2025, SEO focuses heavily on user experience, AI-driven personalization, and voice search optimization, ensuring content meets both technical and human-centric standards. With evolving algorithms, brands prioritize quality, relevance, and E-A-T (Expertise, Authoritativeness, Trustworthiness) to stay competitive. MOZ has published the latest episode of the Whiteboard Friday video ‘Top SEO Tips for 2025’  featuring Chima Mmeje. The MOZ team says, “With the new year underway, you may be wondering what strategies you should implement for maximum SEO success in 2025. Chima’s... [...]

This is a reminder for the Adweek webinar to be held on January 28, 2025. Adweek is hosting a webinar ‘The Marketer’s Guide to Proving Impact’ on Tuesday, January 28, 2025, at 1.00 pm ET. The Adweek team says, “Discover insights from new research that reveal how these challenges undermine marketers’ ability to drive measurable results with Smartsheet’s Adam Figueroa, senior director of marketing operations and Noah Edelstein, VP of product management, in conversation with ADWEEK’s chief content officer Zoë Ruderman. You’ll find out: How shifts in company strategy... [...]

Competitive analysis is crucial for understanding market trends, identifying opportunities, and staying ahead of rivals. It helps businesses refine strategies, improve offerings, and maintain a competitive edge in dynamic industries. Orbit Media Studios has published a new video ‘How to use AI to do quick competitive analysis’ featuring Andy Crestodina. This video shows you how to leverage AI for quick competitive analysis. By the end you’ll know practical methods for aligning your brand’s strategy with your audience, how to optimize messaging, and discover gaps in your competition’s... [...]

This is a reminder for the Wix webinar to be held on January 28, 2025. Wix Studio is hosting a webinar ‘SEO tips and trends for 2025‘ on Tuesday, January 28, 2025, at 1.00 pm ET. The Wix team says, “Get ready for 2025! Join 10 SEO experts for a panel discussion on top trends to watch for in the coming year, with insights from in-house, consultant, PPC, and agency professionals. From Google updates to AI-driven SERPs and everything in between, we’ll cover it all. Wix Studio hosts Crystal Carter and Mordy Oberstein will be joined by SEO experts from across the industry: Naomi... [...]