Instagram marketing in 2025 focuses on hyper-personalized content, AI-driven discovery, and short-form videos that capture attention instantly. Brands will rely heavily on interactive reels, creator collaborations, and social commerce to drive engagement and conversions.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘What’s Working With Instagram Marketing Right Now’ featuring Michelle Gifford.This... [...]

A strong content strategy built for the AI era boosts visibility by aligning your content with how AI search and recommendation systems interpret relevance. By focusing on structured, high-quality, and intent-driven content, brands can appear more prominently across AI-powered discovery channels.iPullRank contributor Francine Monahan has published an article featuring content strategy tips for visibility in the age of AI slop.She says, “Since ChatGPT launched in November 2022, we’ve witnessed a surge in AI-generated content flooding the internet. Right now, it’s estimated that over... [...]

Google Ads team has published a new video, ‘Google Ads Tutorial: Work offline & manage campaigns faster with Google Ads Editor’.Learn how to use Google Ads Editor to manage your campaigns offline, make bulk changes, and save time. This free tool lets you work efficiently and avoid accidental changes.Google Ads YouTube Channel [...]

Google has launched the new Data Manager API to help advertisers improve measurement and get better results from Google AI.The Google Ads team says, “Marketers who have deeply integrated AI tools report 60% greater revenue growth than their peers. To make it simpler for marketers to connect first-party data with Google’s advertising tools, we’re introducing the Data Manager API. The new tool helps developers, agencies and advertisers build even more custom and automated connections with Google Ads.Instead of managing multiple APIs across Google platforms, the Data Manager API creates... [...]

Google Ads recommendations provide data-driven suggestions to improve campaign performance, from boosting quality scores to optimizing bidding and budgets. By acting on these insights, advertisers can enhance ad relevance, increase conversions, and maximize ROI.Search Engine Land contributor Jyll Saskin Gales has published an article explaining the truth about Google Ads recommendations (and auto-apply).She says, “Do you want to immediately raise the blood pressure of the Google Ads practitioner sitting next to you? Say one word: Recommendations.If you’ve spent any time in the... [...]

ChatGPT-powered SEO tools help streamline keyword research, content optimization, and competitive analysis, making ranking strategies faster and more accurate. They enable brands to create search-friendly content at scale, improving visibility and boosting overall search performance.Ahrefs contributor Louise Linehan has published an article featuring 10 ChatGPT SEO tools that help you rank higher.She says, “We’re all guilty of losing hours researching keywords and fixing markup—tasks that AI can already do faster and, frankly, better.Below you’ll find 10 ChatGPT SEO tools;... [...]

AIO (AI Optimization) blends human creativity with AI assistance to produce high-quality, scalable content more efficiently. It enhances accuracy, consistency, and SEO performance while reducing the time required for research and writing.HubSpot has published a new episode of ‘Field Notes’ titled ‘What Is AEO? How to Get Your Brand Found in AI Search | Field Notes’.This video covers the following: What is AEO?Where... [...]

Google’s frequent algorithm updates continuously reshape search rankings, making it essential for businesses to maintain high-quality, user-focused content. Staying updated with these changes helps ensure long-term SEO stability and improved visibility in competitive search results.Ahrefs has published a new video, ‘The Google Update That’s Changing SEO (and No One Noticed)’.This video covers the following:The subtle shift inside Google’s AI Overviews that triggered the spikeWhy this change reduces friction in the buying journey and accelerates... [...]

An MCP (Model Context Protocol) Server acts as a bridge between AI models and external tools or data sources, enabling faster, more reliable task execution. It streamlines workflows by letting AI securely access apps, databases, and automation systems in real time.Ahrefs contributor Mateusz Makosiewicz has published an article explaining MCP server and why marketers should care about it.He says, “An MCP server is a service that gives an AI access to the outside world. It connects the AI to things like databases, file systems, and APIs so it can pull in the context or tools... [...]

AI content marketing tools help brands create consistent, personalized, and high-quality content at scale, reducing manual effort and production time. They also provide data-driven insights to optimize messaging, improve targeting, and boost overall campaign performance.Semrush contributor Zach Paruch has published an article featuring 10 tried and tested AI content marketing tools for 2026.He says, “Which AI content marketing tools are best for content creation, AI search optimization, and SEO?Here are 10 of them, which I’ve tested and benefited from:Content CreationThe... [...]