Content marketing in 2024 focuses on personalized, value-driven content, leveraging AI tools for enhanced audience targeting and engagement. Brands prioritize authentic storytelling across diverse platforms to build trust and long-term customer relationships. Forbes has published ‘Content Marketing In 2024: The Ultimate Guide’. Laura Hennigan and Kiran Aditham say, “The most effective content marketing strategies are made up of four pillars: customer, cost, convenience and communication. Working together, these pillars help you to set goals, understand your audience, determine... [...]

Humanizing content involves creating authentic, relatable messages that resonate emotionally with the audience, fostering deeper connections. By using storytelling, empathy, and a conversational tone, brands can build trust and enhance customer loyalty. Content Marketing Institute is hosting a webinar ‘Rage Against the Machine: How to Humanize Content and Harness Intent for Breakthrough Results’ on Wednesday, October 2, 2024, at 1.00 pm ET. The CMI team says, “Join TopRank Marketing’s seasoned experts for this timely webinar to explore practical strategies for aligning your... [...]

Content plays a crucial role in driving sales growth by educating and engaging customers, building trust, and influencing purchasing decisions. High-quality, relevant content enhances brand visibility, fostering long-term customer relationships that lead to increased conversions. Content Marketing Institute contributor Robert Rose has published an article featuring useful tips to making your content more useful in sales. He says, “As people use AI and other technology to automate even more content — including inter-office communication — I’m seeing more challenges arising from miscommunication... [...]

This is a reminder for the CMI webinar to be held on October 2, 2024. Marketing analytics and data science help businesses make data-driven decisions by analyzing customer behavior, campaign performance, and market trends. These insights enable more effective strategies, optimizing marketing efforts and maximizing ROI. Content Marketing Institute is hosting a webinar ‘MasterTHIS: Marketing Analytics & Data Science’ on Wednesday, October 2, 2024, at 1.00 pm ET. The CMI team says, “Join us on Wednesday, October 2, 2024, for a special webinar event focused on marketing analytics... [...]

In today’s data-driven world, gaining control over user consent data is essential. Join us to master the art and science of consent optimization in an era where user choice and trust are paramount. Digital Marketing Depot is hosting a webinar ‘The Ultimate Consent Strategy for Maximizing Customer Opt-Ins’ on Thursday, October 24, 2024, at 1.00 pm EDT. The DMD team says, “Our expert-led session will unveil practical strategies to amplify your consent program. Elevate your understanding of user behavior, experiment with designs and messaging, and strategically implement consent... [...]

A content roadmap is essential for aligning content creation with business goals, ensuring consistency and strategic direction. It helps teams plan, prioritize, and track progress, leading to more cohesive and impactful content marketing efforts. Content Marketing Institute contributor Patrick Sanderson has published an article on creating a content strategy roadmap. He says, “A content roadmap should provide a clear overview without diving too deeply into specific action steps. When you’re ready to build it, take note of the critical elements that should be included: Target audience: Who... [...]

A multilingual content strategy involves creating and managing content in multiple languages to engage diverse audiences effectively. It enhances global reach by tailoring messages to specific linguistic and cultural contexts, improving user experience and brand visibility. HubSpot contributor Sonia Thompson has published an article featuring three useful tips to create a multilingual content strategy for your business. She says, “Here are key elements to include in an effective multilingual content strategy, beyond translation and localization, that attracts and converts more customers for... [...]

Marketing analytics and data science help businesses make data-driven decisions by analyzing customer behavior, campaign performance, and market trends. These insights enable more effective strategies, optimizing marketing efforts and maximizing ROI. Content Marketing Institute is hosting a webinar ‘MasterTHIS: Marketing Analytics & Data Science’ on Wednesday, October 2, 2024, at 1.00 pm ET. The CMI team says, “Join us on Wednesday, October 2, 2024, for a special webinar event focused on marketing analytics and data science. We’ll cover two leading edge topics on artificial... [...]

AI content marketing leverages artificial intelligence to create, optimize, and distribute content that resonates with target audiences, enhancing engagement and conversion rates. It streamlines content strategies by analyzing data-driven insights, automating repetitive tasks, and personalizing messaging at scale. Copyblogger has published ‘A Simple Guide To AI Content Marketing’. Megan Mahoney says, “We’ll discuss how and where you can incorporate AI into your content strategy to create more content that’s higher quality in less time. The Benefits of AI In Content Marketing Here... [...]

In 2024, short-form videos dominate social media platforms, engaging audiences with bite-sized, dynamic content. Additionally, interactive podcasts are gaining popularity, allowing listeners to participate in live discussions and Q&A sessions. MarTech contributor Scott Gillum has published an article featuring the 4 types of content buyers want. He says, “We analyzed client sales and marketing data from five industries and conducted primary research with buyers and sales representatives (SDR/BDR/AM/CSMs). The content we discovered fit into one of the following four categories. Case studies/use... [...]