Chow says, “Consider the majority of the kind of content that you find on the Internet each and every day. This blog post that you are reading right now is a prime example of that. Perhaps you subscribe to the RSS feed and the story popped up in your feed reader of choice. Maybe you follow John on Twitter and you saw the tweet saying there’s a new article. Or maybe you actually typed in johnchow.com into your browser to see what new posts went up today. Regardless of how you found your way onto this page, the bottom line is that you’re here now. And you’re reading these words that... [...]

Sujan Patel says, “If you want to experience any sort of success or ROI from the time and energy you put intocontent marketing, you have to be willing to invest in the right tools – tools that can automate, streamline, and improve your processes from beginning to end. But here’s the problem: Literally hundreds of tools claim to help you become better at content marketing in some way. It’s not always easy to know which tools are worth trying. As a content marketer with more than 10 years of experience helping businesses of all sizes learn how to navigate the web and connect with more... [...]

Travis Bliffen says, “As I am sure most of you have heard, content is a key component of the SEO equation. Shares, links and engagement are all centered on having a piece of content that adds value to the readers. Today, we are going to take a look at how you can stop guessing and start writing content that people want to read, share and link to. The tool we are going to talk about today is Buzzsumo, a tool that allows you to view the most popular content on a website or by keyword“. A Quick SEO Guide to Great Content Website Magazine  [...]

Ken Bowen says, “The Economist, in association with New York-based marketing research firm Peppercomm, recently conducted a global survey of top business leaders and marketers on the topic of content marketing. 500 global business executives were surveyed to find out what they look for from content providers, and 500 global marketers were asked about how they build their content strategy. Findings were published in a study titled “Missing the Mark: Global Content Survey of Brand Marketers and their B2B Audiences.“ Let’s take a brief look at four key discoveries from “Missing the... [...]

Steve Olenski says, “Businesses need to create new content at an unprecedented rate. Seventy percent of B2Bs are creating more content than they did just one year ago, according to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report. With this growth in demand comes a unique set of problems. How do business owners continually create new, original content? How do they regularly come up with topics that haven’t already been covered a thousand times before? And perhaps most importantly, how do they find the time to create this content while still trying to run their... [...]

Baer says, “Steve Rayson, Director at BuzzSumo, joins the Social Pros Podcast this week to discuss how different types of content resonate with different audiences, where visual content is headed, and how important influencers are to building your brand. Steve Rayson has always been really interested in the learning processes and how it ties in with technology. In years past, he developed and sold two e-learning companies. When he sold the second, he had to sit out of e-learning for three years because of a requirement in the contract. During that down time, he came across the beta form... [...]

John Hall says, “Managing editors are a content marketer’s best friend. As the gatekeepers of influential publications, they can help content marketers reach large, engaged audiences through their own written words. Fortunately for marketers, editors also have a soft spot for quality contributed content. In fact, my company, Influence & Co., surveyed 153 editors to get their take on contributed content, and 92% said they prefer articles from industry experts as opposed to journalists or other sources. They want content from people who speak their audience’s language and can provide... [...]

Jessica Davis says, “”Design is not just what it looks like and feels like. Design is how it works!” Steve Jobs said. Each one of us interacts with information differently, and a design that works for one person may turn someone else off entirely. No matter how much effort you’ve put into designing your website or mobile app, the proof of the pudding is in the testing—user testing, which allows you to learn what the actual users of a product think about it and how they use it. Here are 10 tools that will help you gain insight into what you can do to improve user experience... [...]

David Kirkpatrick says, “Customer reviews and testimonials can be a powerful source of third-party validation and credibility when added to an overall content marketing strategy. Today’s MarketingSherpa Blog post looks at how one consumer marketer — in a business area that is potentially hostile to positive customer feedback — initiated a campaign to actively add customer reviews to its marketing mix. Check ‘n Go is a payday loan company with a focus on short-term consumer lending with retail outlets going back almost 20 years and, more recently, an online option for loans as well.... [...]

Jessica Davis says, “A study investigating the psychology of social media sharing indicates that people share because they want to make valuable content accessible to others. When your audience members scrutinize your social media content, they form an opinion about your brand based on what you put out there, and they determine whether to share you content with their own audiences. The buzz and engagement your Facebook page or Twitter account enjoys in the days or weeks following its launch may die down pretty quickly if you cannot supply consistently high-quality, share-worthy content to... [...]