As many of you know I work as a pediatric cardiac surgeon in a children’s hospital in Chennai, India. For years, now, I have used my internet marketing business to help support my work at the hospital. Over the years, I have learned a lot about what it takes to be successful in this business, and I have written several books about what I have learned. Today, I want to give you a downloadable copy of one of my books. It normally sells for $17 here, but for readers of my IM NewsWatch column, I am giving away copies – gratis. What is the book? 21 Copywriting Tips to Make You VERY Rich If... [...]
Archive for the 'Copywriting' Category
Well-designed pages are essential for your optins, your click-throughs and your sales. Many factors need to be done right to assure your page will be attractive to the target audience. Stefan King created Exact Landing Page Recipe to show you how to create top landing pages. King draws upon his long experience as a sought-after copywriter to give you the keys to designing landing pages that will present your message clearly and persuasively. He looks at many critical factors, including: • Using consumer psychology to improve results • Brainstorming to choose an “angle”... [...]
No matter what anyone tells you, the design of your web pages matters. Well-designed pages get more click-throughs and sales than poorly designed ones. The copy, the graphics and the offer itself have to fit the target audience. That’s why Stefan King created Exact Landing Page Recipe. King is a sought-after copywriter who has worked for many online marketers, creating their sales pages that have gone on to earn them good money. Now, he takes you, step-by-step, through the process he uses to create winning sales pages, including: • How you can apply consumer psychology for best results •... [...]
The title says it all. Sean Mize is the author of dozens of sales training products, most of them released as (successful) WSOs. He has this process in his mind, almost as second nature. He has done it over and over again, and now he wants to show you How to Create a WSO and Write the Sales Letter in 2 Hours or Less. In this training, he shows you: • How to write a WSO sales letter, • How to create the product, and • How to upload and route the product in Warrior Plus and your autoresponder. He doesn’t leave anything to chance. He shows you every step in his (repeatable)... [...]
The latest post on ‘Copyblogger’ Blog is titled “13 Damn Good Ideas from 13 Dead Copywriters”. Demian Farnworth says, “ Advertising is an ancient art. In the Babylonian sea ports, merchants hired barkers to announce the arrival of wine, spices, and fabrics. Citizens in Greece hung “Lost” posters in hopes of being reunited with children, jewelry, or slaves. And elaborately painted signs (billboards) sprung up throughout Pompeii to announce plays, carnivals, and races. Surprised?“. 13 Damn Good Ideas from 13 Dead Copywriters ‘Copyblogger’ Blog [...]
The latest ‘MarketingExperiments’ blog post is titled “Value Proposition: 4 considerations to identify the ideal channel for testing”. Eric Coffman says, “In my previous MarketingExperiments Blog post, I presented 3 steps to take in laying the groundwork for value proposition testing. In that post, I covered brainstorming value points, identifying supporting evidence and categorizing information into testable buckets. While the lessons learned through these steps are valuable, the real prize comes from the ability to use those discoveries in a value proposition experiment. However, there’s... [...]
The latest ‘MarketingExperiments’ blog post is titled “Copywriting: Do you take your prospects on a journey?”. Daniel Burstein says, “You’ve seen the statistics. Customers receive 12 million billion marketing messages a day. Plus they’re busy, and have short attention spans. So you may think, “I have to get my sales message and value prop to my customers as quickly as possible.” But your goal as a marketer is not to get quick information in the hands of a customer. It’s to take them on”. Copywriting: Do you take your prospects on a journey? MarketingExperiments Blog [...]
The latest post on ‘Copyblogger’ Blog is titled “How to Use Persuasive Words”. Jerod Morris says, “ I’m glad you are here. Because I’m excited to share a quick bit of free advice with you that will instantlymake you a more persuasive writer. It’s the new edition of The Lede“. How to Use Persuasive Words ‘Copyblogger’ Blog [...]
The latest post on ‘Copyblogger’ Blog is titled “Does Your Copy Pass the “Forehead Slap” Test?”. Brian Clark says, “ One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify the underlying benefit that each feature of a product or service provides to the prospect, because that’s what will prompt the purchase. This is one rule that always applies, except when it doesn’t“. Does Your Copy Pass the “Forehead Slap” Test? ‘Copyblogger’ Blog [...]
You may never have heard of Treveor Crook, but the leaders in marketing have. He has written the sales copy promoting teaching by leaders such as Dr. Stephen Covey, Frank Kern and Sir Richard Branson. He is also the mentor to hundreds of participants in his workshops for small business marketers. Famed (legendary? probably so) marketer Ted Nicholas praises Crook’s dedication to “helping his students dramatically improve their copywriting skills.” Matt Bacak became acquainted with Crook’s expertise and convinced him to release a WSO of his insider knowledge, secrets of his... [...]