The latest post on ‘Copyblogger’ Blog is titled “A 3-Step Formula for Captivating Your Audience With a Few Opening Lines”. Henneke says, “ You’ve worked so hard. You’ve written an incredibly helpful post. You know your audience will be delighted, as your tips are easy to implement and you’ve proven they work. You’ve tweaked and polished until you found the perfect headline. It grabs attention. It arouses curiosity. It’s powerful. You’re happy. But then a nagging doubt creeps in“. A 3-Step Formula for Captivating Your Audience With a Few Opening Lines ‘Copyblogger’... [...]
Archive for the 'Copywriting' Category
The latest post on ‘Copyblogger’ Blog is titled “The Astronaut, the Rock Star, and Your Content Strategy”. Sonia Simone says, “ 20 million views … and counting. I remember the first time I saw it. Canadian astronaut Chris Hadfield, then commander of the International Space station, had taken his guitar into space. He posted a simple but powerful video of himself performing David Bowie’s classic “Space Oddity” — in space. As far as I’m concerned, this pretty well cemented his position as coolest dude there has ever been. I mean, Canadian plus astronaut plus Bowie?... [...]
The latest post on ‘Copyblogger’ Blog is titled “12 Writing Exercises That Will Transform Your Copy Today”. Demian Farnworth says, “ Effective copywriting boils down to one thing: keying into your prospect’s overriding need. Your headline is the means of stopping your prospect in his tracks, of focusing his attention on one single thought: that overriding need. The rest of your copy must amplify that need. When it does, your product emerges as the fulfillment, and it overcomes lethargy, skepticism, and price“. 12 Writing Exercises That Will Transform Your Copy Today ‘Copyblogger’... [...]
The latest ‘MarketingExperiments’ blog post is titled “Copywriting: Call-to-action testing and optimization”. Erin Hogg says, “For Michael Aagaard, Copywriter, ContentVerve.com, optimizing call-to-action copy is one of the most fascinating aspects of improving conversion rates, and one of his favorite research areas. “In the last critical moment, call-to-action copy is what makes the prospect click,” Michael said. In his Email Summit 2013 presentation, “How to Optimize and Test Calls-to-action for Maximum Conversions,” Michael walked the audience through his own tests and results... [...]
The latest post on ‘Copyblogger’ Blog is titled “A Sobering Reminder That Authority Can Change the Course of History”. Jow Pawlikowski says, “Wayne Wheeler knows a thing or two about authority. Essentially erased from the public conscious, Wheeler led the Anti-Saloon League, an advocacy group that made possible the 18th Amendment to the Constitution. Though he never cast a single vote for the amendment or its ratification, Wayne Wheeler used his authority to enact Prohibition“. A Sobering Reminder That Authority Can Change the Course of History ‘Copyblogger’ Blog [...]
The latest post on ‘Copyblogger’ Blog is titled “Why You Can’t Resist Persuasive Techniques (Even When You Spot Them)”. Pamela Wilson says, “I am such a sucker. Every year around the same time, the catalog comes in the mail. And every year, I think “maybe I’ll skip ordering this year. Maybe I’ll take a break.” And then, I make the fatal mistake. I decide to take a peek inside. And before I know it, I’m placing an order for the most expensive oranges I’ll eat all year. I cannot resist. Even though I understand full well all the persuasion techniques they employ... [...]
The latest post on ‘Copyblogger’ Blog is titled “How to Build an Audience with Story (From America’s Greatest Living Playwright)”. Robert Bruce says, “There’s been a fevered interest in the art of storytelling among the business crowd the last few years. The masters and the hacks alike are thumping from every available pulpit that storytelling is the most powerful device on earth in regard to human influence. We are told that story — applied to salesmanship, preaching, advertising, conversation, marketing, songwriting, and blogging — contains the power to deliver the world... [...]
The latest post on ‘Copyblogger’ Blog is titled “The Simple Difference Between Being Heard and Being Ignored Online”. Nick Evans says, ““Nick, your shoes are untied.” We are taking a break at 12,000 feet on the Incan trail to Machu Picchu. It’s day two of a four day hike, rainy, and there’s a woman in my group who points out the obvious at every possible turn. “Thanks Sharon. My shoes are untied because I’m resting.” “Don’t forget to retie them! Also, your pants are soaked!” Did I mention it was raining?“. The Simple Difference Between Being Heard and Being... [...]
The latest post on ‘Copyblogger’ Blog is titled “8 Smart Ways to Combine Blogging with Email Marketing for Best-Selling Results”. Beth Hayden says, “Your blogging and email marketing efforts are like chocolate and peanut butter. The nutty crunch of peanut butter and the sweet bliss of chocolate are each great solo. But when combined, you get Reese’s Peanut Butter cups — the #1 selling candy in the United States. You can get that same kind of best-selling synergy with a content marketing strategy that smartly combines blogging and email marketing“. 8 Smart Ways to... [...]
The latest post on ‘Copyblogger’ Blog is titled “How to Write 16 Knockout Articles When You Only Have One Wimpy Idea”. Stefanie Flaxman says, “Many of you have resolved to write more in 2014. Good. Serious content creators know that each article they publish is a piece of a largercontent marketing puzzle — one that expands a website into a knowledge hub that has authentic, useful information on a specific topic. But as we all know, writing is often the easy part. The whole coming-up-with-ideas part is what often knocks us out before the opening bell even rings“. How to... [...]