The latest post on ‘Copyblogger’ Blog is titled “How to Succeed Online (Even if You Aren’t a Rock Star)”. Sonia Simone says, “Yesterday on Google+, Charlotte Pierce made a very sensible remark. By the way, does everyone have to be a hotshot, guru, or a rock star? How about just quietly excellent? I’m with Charlotte. In fact, I’ve just about lost my patience with the parade of internet-famous quasi-celebrities. Maybe being a rock star isn’t so awesome“. How to Succeed Online (Even if You Aren’t a Rock Star) ‘Copyblogger’ Blog [...]
Archive for the 'Copywriting' Category
The latest post on ‘Copyblogger’ Blog is titled “6 New Rules for Becoming a Google+ Hangouts Hotshot in 2014”. Demian Farnworth says, “Gary Vaynerchuk has achieved notable success through content marketing, and he sometimes says the unbelievable. His crime this time? In his new bookJab, Jab, Jab, Right Hook he argues that Google+ is worthless. In Gary’s defense, I think he simply has not given Google+ a fair shake. In an interview with Marie Forleo, he shares a list of specific things to post — andhow to post them — on specific social networks. He names all the usual suspects:... [...]
The latest post on ‘Copyblogger’ Blog is titled “I Hated This Headline … So Why Did it Work?”. Jerod Morris says, “This Copyblogger post missed the boat (I thought). The bitter wording of its headline blemished the Copyblogger brand and should have been replaced. Chances are you wouldn’t have run it. Brian Clark did. There are four people at Copyblogger whose job it is to inspect headlines at each stage of editing. (One Copyblogger post is published daily; there are more inspectors than posts.) Headlines have been rejected for miscalculations of word choice barely visible to... [...]
The latest post on ‘Copyblogger’ Blog is titled “How the Grinch Stole Your Authority”. Brian Clark says, “Every Who Down in Who-ville Craved authority a lot … But the Grinch, Who lived just North of Who-ville, Did NOT! Now, Authority Intensive is not until May, But your wallet may suffer if the Grinch has his way“. How the Grinch Stole Your Authority ‘Copyblogger’ Blog [...]
The latest post on ‘Copyblogger’ Blog is titled “Here’s How Elizabeth Gilbert (Bestselling Author of Eat, Pray, Love) Writes”. Kelton Reid says, “Very few writers, regardless of their specialty, can claim the honors of a National Book Award nomination, a hat-trick of National Magazine Award nods, and a #1 New York Times Bestseller, all to their credit. Elizabeth Gilbert can. Throw in her radiant new novel, The Signature of All Things, that TIME recently named one of the “10 best books of 2013,” and you have a true marvel. From her early days in the cutthroat journalism trade,... [...]
The latest post on ‘Copyblogger’ Blog is titled “These 5 Writers Won the First Copyblogger Essay Contest …”. Demian Farnworth says, “250 words is not a lot of words. It barely fits on a single sheet of paper. So when you answer the question “Why is online authority essential?” you must be lean and creative”. These 5 Writers Won the First Copyblogger Essay Contest … ‘Copyblogger’ Blog [...]
The latest article on HubSpot blog is titled “What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy”. Meghan Keaney Anderson says, “A homeless man sits ignored in a community square. A cardboard sign propped up against him reads: “I’m blind, please help,” and it’s not working well. After some time, a woman stops, grabs his sign, and scrawls something new on the reverse side. She replaces it and walks away. Suddenly, traffic increases and the donations of passersby grow significantly. The man is bewildered by the change in fortune. When the... [...]
The latest article on HubSpot blog is titled “How Free Is the Freelance Writer to Claim the Copy?”. Barry Fieldman says, “I’m going to write this post for HubSpot. Their readers rock (you know that). But grrrr. Their ruthless editorial staff may justslash and thrash it, change the headline to anything they damn well please, and publish it with my name on it. Fair? Foul? Whose article is this? Clearly, with my name on it we’re talking about my personal brand, right? Sure, it’s theiraudience and so their editor’s job is to reflect their company’s brand and voice.... [...]
This is our last chance to tell you about MarketingExperiments’ webinar on Wednesday, November 6 at 4.00 pm EST. The topic of the webinar is “Are You Missing Copy on Your Page? How adding the right paragraph generated a 36% lift”. MarketingExperiments team says, “Imagine one of your webpages for a moment. Are you absolutely sure you are communicating everything your customer needs to move to the next step? What if you are losing business because a portion of your customers don’t have enough information to make a decision to buy? Marketing Experiments intends to fix that. In... [...]
MarketingSherpa’s “Optimizing for Multiple Personas: How a recent test “broke the rules” of optimization and drove a 331% conversion lift” webinar replay is available. MarketingSherpa team says, “Managing your messaging for multiple buyer personas becomes a difficult undertaking when conversion optimization principles often call for focusing on a single customer type. So, what is the most effective approach to copywriting and design when you have customers with a variety of needs and interests? In this Web clinic, Jon Powell, Senior Manager of Research and Strategy,... [...]