Customer satisfaction is the key to growth of an organization. It is one of the most important things that the brands wish to achieve. The Forbes Agency Council has shared thirteen tactics to help businesses build lasting customer relationships. The Forbes team says, “We asked a panel of Forbes Agency Council members about the most impressive relationship marketing tactics they’ve seen. Here’s what you can learn from their observations. 1. Include A Personal Touch In the current business climate where every customer is bombarded with digital messaging, remember that a personal touch... [...]
Archive for the 'Customer Relationship Management' Category
Content Marketing Institute is hosting a webinar on ‘How to Leverage Conversational Marketing Events in the Customer Life Cycle’ on Wednesday, October 24 at 2.00 pm EDT. The CMI team says, “Different stages of the customer journey often require different approaches. How are you continuing an insight-based, customer-centric conversation throughout the customer journey from prospect to customer to evangelist? This webinar will explore different event formats working for B2B companies by decision-maker, buying journey stage and customer success evolution. We’ll cover: Specific... [...]
Most businesses are using some or the other form of communication methods to improve their customer service. After live chat the adoption of chatbots is on the rise. Business 2 Community contributor Jared Cornell has shared some useful facts on using chatbots or live chat for the customer service. Cornell says, “There’s a reason why people say “the first impression is the last impression.” Some 51% of customers never approach a business again after one bad experience. That puts pressure on every interaction—and every missed opportunity—with potential customers, recent purchasers,... [...]
Customer acquisition and retention are the most important things that an organization seeks to achieve. Communication plays the vital role in doing so. Business 2 Community columnist Katie Sweet has shared four ways you can use personalized emails to improve customer loyalty. Katie says, “In this blog post, I’ll describe four main ways you can use personalized emails to improve customer success and customer loyalty. 1. Personalize at open time to reflect recent information First and foremost, each email you send should be as tailored to the individual as possible. What does... [...]
Keeping your customers satisfied is one of the best ways to retain them and keep your business growing. The support channels that you choose play a pivotal role in doing this task. Shopify contributor Sarah Blackstock has shared five essential support channels that can help your business grow. Blackstock says, “Certain tools can handle a few support channels, while others specialize in getting one method just right—both have their place, but it depends on what you need. Let’s run through the most common support channels, tips for getting started on them, and the tools to consider using... [...]
Customer care remains at the core of any business. It helps you keep customers happy and keep coming. You can achieve greater branding benefits with great customer care. In the improved artificial intelligence (AI) prevalence, you can automate the customer care efforts. ReadWrite contributor Fang Cheng has shared five benefits businesses can achieve by automating their customer care. Cheng says, “Automated customer care software is an efficient, scalable solution that delivers the following benefits to brands across verticals: 1. Elimination of hefty costs Use automation tools such as chatbots... [...]
Content Marketing Institute is hosting a webinar on ‘How to Leverage Conversational Marketing Events in the Customer Life Cycle’ on Wednesday, October 24 at 2.00 pm EDT. The CMI team says, “Different stages of the customer journey often require different approaches. How are you continuing an insight-based, customer-centric conversation throughout the customer journey from prospect to customer to evangelist? This webinar will explore different event formats working for B2B companies by decision-maker, buying journey stage and customer success evolution. We’ll cover: Specific... [...]
MOZ has published the Whiteboard Friday video featuring Dana DiTomaso on ‘Building Better Customer Experiences’. The MOZ team says, “Are you mindful of your customer’s experience after they become a lead? It’s easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love for your brand, you need to go above and beyond. In this week’s episode of Whiteboard Friday, the ever-insightful Dana DiTomaso shares three big things you can start doing today that will immensely... [...]
Brands and marketers have customer journey as one of the most important components on their list. With different tactics they try to make their customers’ buying experience smooth. Econsultancy columnist Jeff Rajeck has shared three ways marketers try to improve the customer journey. Rajeck says, “Econsultancy, in association with Magento, recently held moderated roundtable discussions in Bangkok with dozens of client-side marketers. There, brand marketers told us about some of the challenges they face when optimizing the customer journey and what they are doing to over come them.... [...]
Staying connected with the customers is a way to help your brand expand continuously. With multiple platforms it has become an easy task to communicate with them, the challenge is to create a valid reason. With right strategies and approaches you can set a path to stay connected with your customers. AdWeek contributor Deb Corrao has shared five way to humanize platforms and develop a deeper connection with your consumers. Corrao says, “Here are five basic principles to help marketers and technologists on their path to building a solid foundation with customers. Single view of the customer Today,... [...]