HubSpot has published a video on ‘How The Internet of Things (IoT) Is Changing Customer Relationships. The Internet of Things (IoT) is a network of internet-connected devices that collect and share data. And it isn’t just some flashy piece of new technology. It’s transforming the way customers shop, buy, and interact with companies. For your convenience we have embedded the video here.  [...]

Econsultancy is hosting the ‘Customer Experience Management’ webinar for marketers on Wednesday, April 25. The Econsultancy team says, “Econsultancy’s Trends Webinar for April 2018 looks at the latest trends, data and best practice within customer experience Management. This insight comes from Econsultancy’s own research and recent report on Customer Experience Management along with collated third-party data and statistics. Key Points covered in this webinar: What is customer experience management (CXM)? Survey findings: How many businesses have a CXM strategy? Impact... [...]

Retaining your e-commerce clients is very important to keep your business growing. It is also important to enhance your presence in the market since they are the key drivers in getting new customers. WordStream team has offered five marketing strategies that can help you retain more customers. The WordStream team says, “Consumers always remember an exceptionally positive experience. They also never forget a bad one. Having a great customer experience at all stages of the funnel is non-negotiable. In fact, according to Defaqto Research, 55% of consumers would pay more for a better customer... [...]

Customer satisfaction is the criteria all brands want to achieve and prosper. Handling customers is a tactic that can be learnt only with the experience. HubSpot columnist Dan Tyre has shared four ways to handle customers in the right manner and keep them happy. Tyre says, “You’re in a sales demo, the company CEO just cycled in (17 minutes late), apologizes for being “slammed,” and immediately jumps into aggressive questioning. This is the biggest deal in your pipeline, you’ve been forecasting it for nine months, and, suddenly, it’s being threatened. Maybe this CEO asks why your... [...]

Customers remain at the center of the business loop. They are the ultimate drivers of any brand and play the pivotal role in its success. Hubspot has highlighted a research that states that if any business wants to grow, it must focus on customer success. The company has also shared three steps to help customers become successful. Michael Redbord says, “So, now that we’re all on the same page about the importance of customers’ success to growing your business, how do you actually do it? How do you help your customers help your business succeed? This blog post is by no means exhaustive,... [...]

If you want your business to succeed, treat your customers well. And for treating them well, you need to make sure that they are being understood. Forbes contributor Cheryl Conner has published an article to help marketers discover what the customers want. Conner says, “The best public relations, of course, is communication that speaks poignantly to your customers’ needs. This was a big focus of my discussion last month with marketing strategist Jay Abraham. But interestingly, he notes, in discussions with consulting clients about what they want, the majority become tongue-tied. These... [...]

Customer satisfaction is the key to growing your brand and keep your sales going. Today you can keep in touch with the customers in a variety of ways keeping them updated with your products and offers. Marketing Land contributor Jay Baer has shared five strategies to keep your customers happy by connecting with them on social media. Baer says, “Unlike other channels, if a customer doesn’t get a reply on Twitter or Facebook, not only does it disappoint that customer, but others also see that you didn’t respond, which looks like apathy for customer concerns. In fact, according to our findings,... [...]

Listening to your customers, making customer service a priority, rewarding your customers and offering conveniences are some of the ways to keep your customers happy and coming back to you. Testimonials from customers are the best way you let people know how good you are at service. Entrepreneur columnist Sona Jepsen has shared four strategies to develop customer loyalty. Jepsen says, “For entrepreneurs and startups in both the B2B and B2C sectors, gaining this differentiation poses an early challenge. Even though some startups try to overcome this challenge through satisfaction stats, customers... [...]

You need to keep your customers happy if you want to grow your business. But you don’t always get the customers who feel satisfied easily. You must have had tough times handling some customers having unrealistic expectations. Inc. columnist Justin Gray has shared three ways to tackle with such customers with unrealistic expectations. Gray says, “By designing your agency’s solutions where the customer actually stands–we call this a maturity curve–you can provide a service that goes deeper than superficial one-time engagements with limited results. It’s not about... [...]

Customer engagement and retention is required to grow and maintain the brand reputation. It is your customer who is the best advocate of your products and services. To help marketers enhance their customer engagement, Forbes contributor Micah Solomon has shared ten secrets of customer engagement. Solomon says, “Customer engagement is a result of superior customer service and a well-designed customer experience. To make the concept trickier, though, not every aspect of customer service and customer experience design and execution affect engagement equally. Here are ten places where you have... [...]