HubSpot has published a guide to customer loyalty. Customer royalty stands for a customer’s willingness to buy from a particular brand or to stay connected with it. Loyal customers are the real asset of an organization who play a pivotal role in the organizational growth. In this HubSpot guide Sophia Bernazzani has talked about the seven important customer loyalty programs that work. Bernazzani says, “A customer loyalty program is a rewardsprogram offered by a company to customers who frequently make purchases. Aloyalty program may give a customer free merchandise, rewards, coupons,... [...]

HubSpot has published a free ebook titled “Free ebook: How to optimize your customer satisfaction and retention”. This ebook is aimed at helping businesses build effective customer experiences. Contents of the ebook What makes customers become loyal and how to achieve loyalty for your brand How to provide an effortless experience for your customers across all channels How to build trust with your customers: giving them reason to stick with you How to provide exceptional customer service and use feedback for improvement How to reduce the need for context-switching along a customer’s... [...]

To grow your brand you need to keep your customers happy. An efficient CRM helps you store your interactions with potential and existing customers. It allows you to trace their behavior so that you can present the right offer at the right time. HubSpot columnist Aja Frost has published a short guide on using a CRM effectively. Frost has mentioned the benefits of a CRM and described the process of using a CRM. Talking about the benefits of a CRM, Frost says, “There are four main advantages of using a CRM. 1) Better customer experience It’s much easier to provide a positive buying experience... [...]

Keeping you customers happy is the mantra to keep your business growing. Knowing what they like and bringing in a change according to their needs can help you build a better business. Entrepreneur columnist Sarah Landrum has shared six tips to better serve your clients. Landrum says, “Client service, broadly defined, means supplying your customers with what they want, when they want it and how they want it, in a friendly and professional way. Client service is a vital ingredient in any business. In fact, a good service interaction can hike business-to-business transactions by 62 percent.... [...]

Getting and retaining customers is a challenge for all the brands and marketers today. One has to keep inventing the strategies to keep them coming back. Copyblogger’s Stefanie Flaxman has shared some important tips to help marketers get more customers. Flaxman says, “A common goal when starting a new business is getting the word out about what you do. To that effect, you might write about why your business is important in attempt to convince someone to care about what you offer. It makes sense that you’d want to produce these go-to publicity statements, and they can even help you... [...]

Customer is the king and the king should be happy with you. One of the best ways to keep our business growing is to keep in touch with the customer and fulfill their needs. Apart from this, Business.com writer Nathan Resnick has shared six customer service secrets that can help you improve your business. Resnick says, “To get started, take a look at the following tips, which should give you a solid customer service base. 1. Learn to compromise. We all know how hard it can be to be an expert at something and have to listen to someone who doesn’t know as much about our passion as we do.... [...]

Entrepreneur is hosting a webinar on ‘How to Build a Customer Experience-Led Business’ on Wednesday, August 16 at 1.00 pm EDT. The focus of the webinar is on delivering effective customer experience. The Entrepreneur team says, “We’ll outline simple things you can do to optimize these touchpoints and give your customers experiences that are personal, engaging, and consistent across every platform—experiences that will have the biggest ROI for your business. You’ll learn about: 1) Prioritizing the platform (don’t be a jack of all social media sites and master of... [...]

An effective CRM helps you manage your communications with the customers in an effective manner. Apart from just managing contacts you can also utilize CRM for other benefits. HubSpot writer Abigael Donahue has shared seven ways you can get more out of your CRM. Donahue says, “With the seven ideas below, learn how you can maximize the use of your CRM as a time-saving, team-building, motivational system. 1) Jumpstart your day with a virtual to-do list. A CRM allows you to manage your time and streamline your day. Sales reps are busy people: Prospects to call, meetings to book, and deals... [...]

Customer retention is a key in today’s competitive marketing environment. Providing offers and services that appeal the customers is a task that needs your attention. Business.com writer Larry Alton has shared five ways that can help you keep your customers coming back. Alton says, “There are hundreds of ways to generate repeat business, but if you’re looking for quick, simple and effective, the following five strategies will serve you well. 1. Start a loyalty program One of the classic ways to encourage repeat business is to start a loyalty program. You can get as complex as... [...]

Chatbots help marketers establish and stay in contact with their customers. Many of them are using the chatbots for customer engagement. Business.com writer Abhimanyu Godara has shared some tips on advantages of using Chatbots for connecting with customers. Abhimanyu says, “Chatbots can scale and present an avenue to have personalized conversations with users and customers in a way that hasn’t been possible in the past. They’re automated, they preserve the personality you give them, and they do several functions that are otherwise time-consuming and tiresome. Large enterprises, small... [...]