Mobile is everywhere and everything is mobile now. If you want to achieve success online, the top thing to do is satisfy your customers. The Think with Google team has shared three tips to improve consumer experiences on mobile. Here are some of the statistics mentioned: 89% people are likely to recommend your brand after a positive experience When people are negative about a brand experience, they are 62% less likely to make a purchase 53% people will leave mobile sites that takes time to load. The Google team says, “Digital user experiences are more important than ever. Whether it’s... [...]

Connecting with the clients is a priority for almost all the marketers. In today’s era, offering a great customer experience is the goal of every brand where communication helps. That is why marketers build website that communicate with the visitors well. Forrester’s Kate Leggett has share two ways marketers can use to build an emotional connection with the clients. They are ‘field service’ and ‘visual engagement’. Advising marketers to focus on visual connections, Leggett says, “as in an increasingly digital world virtual connections becomes more valuable.... [...]

A good CRM software helps marketers maintain better client relationship, improve ability to cross-sell, increase team collaboration, improve efficiency to serve clients and more. Choosing a CRM is a challenge for most marketers since there are several provides who claim their system as ‘best’. HubSpot’s Padraig O’Connor has listed eleven mistakes that people make while choosing a CRM. O’Connor says, “We asked leading sales and marketers to tell us the most common mistakes of evaluating CRM software — so you don’t make the same ones. 1) Unwillingness to... [...]

Communication is very important in marketing. An effective marketer will communicate in a way so that the prospects and clients feel important, respected and satisfied. Many a times, we hurt our clients by asking some inappropriate questions. The question could be to get some information about the client or something else. But sometimes it hurts the clients. HubSpot columnist Deb Calvert has shared an article sharing tips on how to communicate with your clients. Calvert says, “Your time is valuable. Every precious minute you spend with a prospect who will never be a viable buyer is a minute... [...]

Communication is the backbone of any organization and it plays very important role in connecting the company with customers. In today’s era, offering a great customer experience is the goal of every brand where communication helps. Entrepreneur contributor Mike Taylor has posted an article offering four ways to enhancing communication with the customers. On establishing the first impression, Taylor says, “We’ve all heard that first impressions are everything, and business is no different. In fact, first impressions are even more important for businesses because prospects can easily... [...]

Comcast Business is hosting a webinar on ‘Unlock the Power of Customer Data’ on Wednesday, June 28 at 1.00 pm EDT. This webinar attendees will learn what is the he importance of a customer relationship management (CRM) system for your business and more. Webinar speakers Gene Marks, Owner, Marks Group PC Norman Guadagno, SVP of Marketing at Carbonite Comcast team says, “In this second of a four-part How-to Digital Series organized by Entrepreneur and Comcast Business, our expert panel will discuss the latest tools, technologies and best practices for collecting and then... [...]

Kissmetrics is hosting a webinar on ‘Sell More Churn Less: Learn the power of analytics-based customer engagement’ on Thursday, May 25 at 10.00 am PT. This webinar will help marketers explore current customer engagement ecosystem and provide some best practices for eCommerce and SaaS business. The Kissmetrics team says, “You will learn how to define the right behavioral triggers for your business and use them to increase conversions and retention, and decrease churn. Find out why collecting an email address on entrance or exit can lead to more net customers through smart behavioral... [...]

Kissmetrics is hosting a webinar on ‘Sell More Churn Less: Learn the power of analytics-based customer engagement’ on Thursday, May 25 at 10.00 am PT. This webinar will help marketers explore current customer engagement ecosystem and provide some best practices for eCommerce and SaaS business. The Kissmetrics team says, “You will learn how to define the right behavioral triggers for your business and use them to increase conversions and retention, and decrease churn. Find out why collecting an email address on entrance or exit can lead to more net customers through smart behavioral... [...]

Forrester is hosting a webinar on ‘Use Customer Journeys To Guide Your Digital Strategy’ on Tuesday, July 11 at 11.00 am EST. This webinar will focus on creating customer-focused digital strategies and more. The Forrester team says, “Digital teams at banks and insurance companies are keen to digitize the customer life cycle from end-to-end, pushing for 100% digital sales and service, but these strategies are based on unvalidated assumptions about what’s best for customers and can result in misunderstandings of customer behavior and preferences and low adoption of newly developed... [...]

eMarketer is hosting a webinar on ‘Customer Experience: How to Navigate the Journey Toward Customer-Centricity’ on Thursday, May 17 at 1.00 pm ET with Nicole Perrin. This webinar will share information on how marketers are making improvements to the customer experience a priority The webinar attendees will learn: The effectiveness of data-driven marketing and channel-specific optimization to deliver across traditional and digital channels What the realities are today for practitioners looking to reach the ultimate single customer view How marketers are dealing with a consumer journey... [...]