Denise Wakeman has released the Kindle edition ‘How to Make Your Blog the Centerpiece of Your Business’ book. Wakeman says, “How to Make Your Blog the Centerpiece of Your Business Your Blog is Your Home Base Though they had been around for many years, blogs burst on the scene as a hot marketing tool around 2003 when marketers discovered easy-to-use blogging platforms like Blogger, TypePad, and WordPress. However, just because anyone can set up a blog it doesn’t mean everyone should. Many professionals and businesses start blogging without giving any thought to why they’re... [...]

HubSpot has released a free ebook titled “An Introduction to Lead Nurturing”. HubSpot team says, “50% of leads are qualified but not ready to buy. So if you are not nurturing them, you are simply burning money. Lead nurturing is all about understanding the nuances of your leads’ timing and needs. It enables marketers to establish contact fast and stay top of mind for prospects. Learn how to leverage lead nurturing to increase high-quality conversions and reduce your cost of customer acquisition. Download our 87-page ebook, which will walk you through the basics of lead nurturing. In... [...]

CyberSource has released a free report entitled “Global Payment Options: Payment Methods in Select Countries”. CyberSource team says, “One of the most important aspects to consider when localizing your website for foreign markets is payment acceptance. Accepting regional or country-specific payment types can provide a dramatic lift in online sales.  Download this whitepaper to learn about various global payment methods to take your business into select countries including Brazil, Canada, China, France and others. Contents include country-specific: Online Payment Preference eCommerce... [...]

Jim Edwards has released a free report entitled “5 Keys To Creating Money-Making Ebooks Fast!” According to Edwards, this report teaches the following: “How you can sell ebooks for HUGE profit margins… Get the Top 5 questions and challenges every aspiring ebook author faces AND how to overcome them… How to get started writing and publishing your own outrageously profitable ebooks quickly!” Jim Edwards’ ‘5 Keys To Creating Money-Making Ebooks Fast!’ Free Report  [...]

Forrester has released ‘The Purchase Path of Online Buyers’ free report. The Forrester team says, “How are you marketing to your online shoppers? According to Forrester Research, nearly half of online buyers are exposed to multiple web marketing tactics and campaigns prior to purchase. Yet most marketers don’t know the impact of their online marketing efforts and are unsure of what channels and tactics influence shoppers the most. Less looking, more buying Working together with GSI Commerce, Forrester Research has created a compelling snapshot of the purchase journey of online... [...]

Citrix Online has released a free white paper entitled “Getting the Most from Your Marketing Events”. Citrix Online team says, “Where does the money go? It pays to know the ROI of your marketing events. Download the white paper to learn: What different types of marketing events cost and how to calculate the ROI of individual events How to create a marketing events strategy that gets the most mileage out of your resources Why Webinars provide the greatest ROI for your marketing dollars”. Citrix Online’s ‘Getting the Most from Your Marketing Events’ White... [...]

Infusionsoft has released the “7 Marketing Strategies That Will Transform Your Business” report. This report teaches how to increase conversions with highly-targeted communications and more. The Infusionsoft team says, “Infusionsoft created this guide to help small businesses like yours recapture those dreams by showing you a better way to convert leads, grow sales and save time with a platform called the Perfect Customer Lifecycle. In the guide, you’ll learn seven successful strategies for: Capturing, nurturing and converting leads Increasing conversions with highly-targeted... [...]

Lyris has released a free guide entitled “Email + Twitter + Facebook:  22 Tips to Cross-Channel Success”. Lyris team says, “This guide highlights key takeaways for marketers on why cross-channel marketing makes good business sense. It provides tips and techniques for aligning Email, Twitter and Facebook to fully engage customers, deliver value and drive measurable revenue growth. Learn how: Starting with a simple subject line can launch a powerful  3-pronged campaign Subscriber list size grew 3X when luxury appliance retailer Dacor utilized social promotions Revenue grew 5X... [...]

HubSpot has released an ebook titled “How to Use Google+ for Business “. The HubSpot team says, “On November 7, Google+ opened its doors to companies, allowing them to build business pages and encouraging them to increase their following. Grab our new guide to learn how you can start using Google+ for business. In this guide you’ll learn: How to set up a Google+ business page Marketing best practices with your Google+ page The benefits of Google+ in search Google+ Circles & the value of segmentation How to incorporate the +1 button on your blog”. HubSpot’s... [...]

Webtrends Inc. has released the ‘Increase Revenue and Online Conversions’ white paper and video. Webtrends Inc. team says, “Why test and target? Reasons for engaging in website optimization depend on the business goals and associated goals of an industry. Whether you’re trying to increase revenue through improved sales, or trying to increase engagement and conversions, or simply improve brand loyalty, proper testing and targeting is critical to your company’s success. Watch a video that clearly explains the value of website optimization Read about nine real-world examples... [...]