HubSpot has released a free ebook entitled “Deep Dive Into Internal Linking for SEO”. HubSpot team says, “Internal linking is a low-hanging fruit that can significantly boost your marketing campaigns. If you are working on any important campaign, it’s absolutely critical to figure out which of your high-authority pages should be linking to your new page. Download our easy-to-skim 15-page deep dive into internal linking for SEO. This quick read will give you the perfect foundation for getting an effective internal SEO strategy in place. It includes actionable tips on: How to... [...]

HubSpot has released a free ebook entitled “How to Attract Customers with Twitter”. HubSpot team says, “Our ebook, with a foreword by Laura Fitton, the author of “Twitter for Dummies,” explains how to use the social network to drive real business results. In this ebook, you will discover the different stages of optimizing your Twitter presence for attracting leads and customers. More specifically, you will find out how to: Optimize your Twitter presence for brand awareness & search Jump start your Twitter lead generation strategy Measure the ROI of Twitter”. ‘How... [...]

HubSpot has released a free ebook entitled “Free Collection: 54 Pearls of Marketing Wisdom”. HubSpot team says, “In this one-of-a-kind collection, you can access short but inspirational nuggets of marketing knowledge, all composed by leading marketing experts. This ebook contains the best collection of marketing trends and insights, including: Ideas behind Pinterest, Google+ and social media ROI The future of web design and optimization Ways to adapt to mobile marketing How to create content that’s valuable, shareable and remarkable And more Get the expert insights as... [...]

HubSpot has released a free ebook entitled “How to Use Google+ for Business”. HubSpot team says, “Google+ is the new social network on the block. With more than 90 million users and a growing influence on search, Google+ has definitely emerged as a key player in the online marketing ecosystem and poses a challenge to Facebook’s domination of the social media space. Have You Built Your Google+ Business Page Yet? On November 7, Google+ opened its doors to companies, allowing them to build business pages and encouraging them to increase their following. Grab our new guide to learn... [...]

Marketo has released a free guide entitled “The Definitive Guide To Lead Scoring”. Marketo team says, “Learn from those that do it best – featuring real case studies from Jigsaw, The Pedowitz Group, Qliktech and other cutting-edge companies. Whether you’re a lead generation pro or just getting started, these scoring models, tactics, and measurement tips will transform your practices. Contents include: The basics in lead scoring including explicit and implicit lead scoring How to get started with examples from Marketo and Marketo customers Advanced strategies including... [...]

‘Janrain’ has released a white paper entitled “Best Practices to Drive On-Site Engagement”. ‘Janrain’ team says, “Today’s web users increasingly expect an element of social interactivity. This change in behavior creates new acquisition and engagement opportunities for marketers. This white paper explores best practices to build on-site engagement by integrating social tools, such as: Social Login Social Sharing Leveraging the Social Graph of Your Users Loyalty & Rewards Mobile and Tablet Consideration Please fill out this brief form to download... [...]

HubSpot has released a free ebook entitled “An Introduction to Using A/B Testing for Marketing Optimization”. HubSpot team says, “A/B testing your landing pages can help you generate up to 40% more leads for your business. Add this result to the benefits you can get from split testing your calls-to-action and emails, and you’ll see some significant increases in lead generation. When done correctly, A/B testing can provide a huge competitive advantage for your company. Learn how to get more engagement from the traffic you have with our “Introduction to Using A/B Testing... [...]

HubSpot has released a free ebook entitled “How to Use Pinterest for Business”. HubSpot team says, “Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest. Pinterest isn’t just another social media network. What appears to be the fastest-growing social media site ever has become a huge traffic referral (arguably, more powerful than Google+) for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess... [...]

Giveaway events are a frequent tool used by online marketers to build their e-mail lists. The visitors to the event select gifts they are interested in and opt in to a gift contributor’s mailing list in return for receiving the gift. The gift givers get possible customers for future products. A current example is The Ultimate Social Media Giveaway. For three weeks, the organizers have arranged for other marketing trainers to offer gifts to interested marketers and people who want to be marketers. The gifts include e-books, videos, software and other materials and services that show how... [...]

HubSpot has released a free ebook entitled “7 Apps That Will Change The Way You Do Marketing”. HubSpot team says, “New and innovative tools are about to reshape your business in 2012. Social media, email, photo and file apps will fundamentally change the way you work. Soon you’ll be wondering how you lived without them. Have a never-ending to-do list? These apps will help you work smarter and faster. Download this new productivity handbook, 7 Apps That Will Change the Way You Do Business, written by thought-leader and founder of Duct Tape Marketing, John Jantsch. You’ll... [...]