PowerReviews has released a free report entitled “The 2011 Social Shopping Study: Facebook and Customer Communities”. PowerReviews team says, “Fill out the required fields and you’ll be directed to a page where you can download your free copy of the e-tailing group’s 2011 Social Shopping Study: Facebook and Customer Communities. In it you will find answers to the following questions: Why do consumers engage with brands on Facebook? What drives customers to interact with online social communities? How critical is it to offer a personalized on-site experience with... [...]

‘StrongMail’ has released a white paper entitled “Email Marketing Vendors for 2012”. StrongMail team says, “Download the report today and find out why Forrester included StrongMail as one of the top email marketing solutions for enterprise marketers. Key Findings: StrongMail was selected as one of six email marketing providers best suited for enterprise marketers Perfect scores for customer retention, campaign performance testing and scalability Recognized as most inquired about vendor in 2011 First and only installed solution to be evaluated”. ‘Email... [...]

Jim Edwards is giving away his new ebook ‘How To Write and Publish Ebooks: The Top 20 Questions Every Ebook Author Needs To Ask [Kindle Edition]’ for free on Amazon. The offer is valid till 3.00 am EST on Thursday, February 2. Jim says, “If you’re an Ebook Author who wants to know the secrets of Ebook Marketing, Ebook Writing, and ebook publishing, then you’re about to discover how to get your own profitable, money-making ebook right now! “How To Write and Publish Ebooks: The Top 20 Questions Every Ebook Author Needs To Ask ” – gives you the answers... [...]

HubSpot has released a free ebook entitled “Learning LinkedIn From the Experts: How to Build a Powerful Business Presence on LinkedIn”. HubSpot team says, “In HubSpot’s newest ebook, Learning LinkedIn from the Experts, five LinkedIn specialists provide key insight into how you can use LinkedIn to successfully grow your network and business. With this ebook, you will learn how to: Build Your LinkedIn Foundation, by Stephanie Sammons Grow Your LinkedIn Network, by Jan Vermeiren Use LinkedIn to Market Business, by Neal Schaffer Use LinkedIn to Market Yourself, by Lewis... [...]

HubSpot has released a free ebook entitled “Optimizing Landing Pages for Lead Generation & Conversion”. HubSpot team says, “Landing pages are crucial for effective lead generation, but optimizing them doesn’t stop after writing good copy and structuring your forms well. Once you’ve implemented the basic principles, you can take your landing pages to the next level and drive your conversion rates even higher. Learn how to get started in our new ebook, “Optimizing Landing Pages for Lead Generation and Conversion,” which will walk you through the next steps... [...]

Marketo, a marketing support company offering extensive support tools, has released a paper called Building Effective Landing Pages, which looks at the best practices for a compelling landing page, one that people will read and respond to. They have described ten aspects to good landing pages: Layouts and Templates mattter; the landing page should focus on a single call to action, such as access to a download or receiving a demo. Graphics help. Include a logo or a photo and make it clickable. Helpful Content: Enough information,straight and to the point, that people sense your expertise on... [...]

Lyris Inc. team has released a free guide entitled “The Future of Email: 8 Trends to Watch in 2012”. The Lyris Inc. team says, “This guide covers eight hot trends that will determine the future of email as we move into 2012. It features real-world examples of how brands are leveraging advances in communication to reach customers, generate communities and drive ROI. You’ll learn about: Mobile Communications Social Media The Social Inbox Social Currency Shopper Marketing Location-based Marketing Millennials Social Gaming”. Lyris’ ‘The Future of Email: 8 Trends... [...]

HubSpot has released a free ebook entitled “How to Use Google+ for Business”. HubSpot team says, “On November 7, Google+ opened its doors to companies, allowing them to build business pages and encouraging them to increase their following. Grab our new guide to learn how you can start using Google+ for business. In this guide you’ll learn: How to set up a Google+ business page Marketing best practices with your Google+ page The benefits of Google+ in search Google+ Circles & the value of segmentation How to incorporate the +1 button on your blog”. ‘How... [...]

Silverpop has released the ”7 Marketing Trends to Watch in 2012—and How to Address Them” white paper. Silverpop team says, “As the buying landscape continues to move and change at warp speed, the savviest marketers are looking ahead to 2012 to ensure they stay ahead of the pack. Learn about seven important marketing trends you’ll want to get in front of, plus key tactics you can implement to address them, including: Location, Location, Location: The ultimate in right message, right time Actions Speak Loudest: Unlocking the power of behavior Social Studies: Learning to be... [...]

Infusionsoft has released a free guide entitled “Improve Your Online Marketing and Grow Your Business—FAST!”. team says, “Over the years, we’ve helped thousands of small businesses grow through better, more strategic marketing. And to help you do the same, we’ve compiled a guidebook of proven ways to improve your online marketing and get on the path to success. In the guide, you’ll discover: How you can make your website more effective Easy ways to drive traffic to your site How to capture and target-market new leads Strategies to perfect your email marketing And... [...]