In ecommerce, the conversion rate matters as it reflects the particular time frame as the percentage of a website’s unique users during that time who make a purchase. It helps you analyze the performance of your ecommerce site and make the changes that you need to make in order to perform better. Econsultancy columnist Ben Davis has shared a comprehensive article on ecommerce conversion rate. Davis says, “Ecommerce conversion rate for a particular time frame can be measured as the percentage of a website’s unique users during that time who make a purchase. However, conversion rate... [...]
Archive for the 'E-Commerce' Category
Search engine optimization plays an important role in boosting your ecommerce sales. It allows you to showcase your products to the searchers. Shopify contributor Samantha Renée has shared nine steps to help ecommerce store owners rank their stores in the search engines. Renée says, “As a Merchant Success Manager at Shopify, I spend much of my time helping merchants find new ways to identify and scale their marketing efforts. Much of my experience with SEO comes from growing my own store, Weave Got It Canada, where organic search traffic has become a key pillar for our overall growth.... [...]
Digital Marketing Depot is hosting a webinar on ‘Google, the EU, and Comparative Shopping Services: Minefields (and Opportunity) Everywhere!’ on Thursday, September 06, 2018 at 1.00 pm EDT. The DMD team says, “In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the EU for being anticompetitive) has triggered an unexpected, short-term boon for retailers. Found to favor its own services on the main search results page (SERP), Google responded with lower CPCs – and rebates – to qualified... [...]
Staying connected with the customers is a very much requires and every organization has realized it now. Stronger relations with your customers can result into an improved performance for your organization. When it comes to ecommerce, there is a need to keep your customers base updated on the products you are launching and also in terms of the continuous communication – you need to be active. Econsultancy columnist Jeff Rajeck has shared three ways the ecommerce marketers can create strong customer connections. Rajeck says, ” Econsultancy, in association with Magento and BORN Group,... [...]
Digital Marketing Depot is hosting a webinar on ‘Ramp Up Your Amazon Ad Game: 5 tips for success’ on Thursday, August 23 at 1.00 pm EDT. The DMD team says, “Amazon has now emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92% of people who begin their purchase journey on Amazon buy on Amazon. But do you know how to leverage Amazon’s growing ad opportunities? What are the best practices for running Headline Search Ads or Product Display Ads? Do you know the difference between advertising on the Amazon... [...]
There has been a hype on the new turning point the ecommerce domain with the helps of voice search. Devices like Google Home and Alexa are going to play an instrumental role in it. HubSpot’s Amanda Zantal-Wiener has shared some useful data in the status of voice shopping. Amanda says, “Earlier this year, new data emerged that predicted voice shopping sales from Echo and Google Home devices would reach $40 billion by 2022: quite a significant jump from the present $2 billion cited at the time. The reason, the report said, was improved technology within the realm search — as... [...]
An ecommerce store can prove to be the foundation stone for a new brand. If done with a proper planning, it can lead you to new heights by the ways of greater sales online. Shopify’s Desirae Odjick has shared eight tips to make your store launch a huge success. Odjick says, “Since finding your first customers will likely be the best place to put your focus, here’s a list of great tactical advice to help you do that. Just remember that you know your business best and should always select the tactics that will make the biggest difference for you. Create streams of free traffic Paid... [...]
With emergence of new brands with innovative concepts, it becomes a question of survival for most if they are not creative enough in reaching out to their customers with the best of offers. Most ecommerce companies are trying hard to innovate their policies so that they can attract more customers and enhance their business. Econsultancy’s Jeff Rajeck has shared four ways the ecommerce brands can help themselves to survive in the year 2018. The findings come from a roundtable discussions with senior marketers in Bangkok. Rajeck says, “Throughout the day, participants shared their ecommerce... [...]
In you efforts to improve the ecommerce email can prove to be a highly useful tool. From offers to post purchase and also to target the basket abandonment issues it can help you. Econsultancy columnist Nikki Gilliland has shared six ingredients that can help you run effective browse abandonment email campaigns. Gilliland says, “What should you include in a browse abandonment email campaign? Here are six key elements, and the reasons why they’re so important. Align with purchase intent Browse abandonment emails are easy to fine-tune. This is because you already have behavioural insight... [...]
Digital Marketing Depot is hosting a webinar on ‘Ramp Up Your Amazon Ad Game: 5 tips for success’ on Thursday, August 23 at 1.00 pm EDT. The DMD team says, “Amazon has now emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92% of people who begin their purchase journey on Amazon buy on Amazon. But do you know how to leverage Amazon’s growing ad opportunities? What are the best practices for running Headline Search Ads or Product Display Ads? Do you know the difference between advertising on the Amazon... [...]