The latest post on ‘Mashable’ is titled “5 Tips for Improving Your Ecommerce Revenues”. T. L. Stanely says, “Online shopping has created an efficient and enjoyable shopping experience for its users, and now, brick-and-mortar shops are trying to do just the same — by moving the online experience offline. Kate Spade Saturday, an innovative retailer in Tokyo’s fashion-forward Harajuku district, blends its online and offline worlds with in-store technology that emphasizes social sharing. Stroll through the flagship store in Tokyo, touch any of the oversized iPads embedded... [...]
Archive for the 'E-Commerce' Category
The latest article on HubSpot blog is titled “The Anatomy of an Inbound Ecommerce Website”. Greg Wise says, “The parts of a well-designed ecommerce site are many and varied. All have some of the good elements, but not every site out there has all ofthem — except perhaps ModCloth. I may not shop there personally, but I’m a huge fan of the ModCloth ecommerce inbound marketing model. When breaking down the anatomy of an amazing ecommerce site, ModCloth seems to have it all, from an elegant and intuitive design to pre-transactional educational content to email marketing... [...]
The long winter in the Northern Hemisphere is finally coming to an end, and people are starting to think about outdoor living. Outdoor furniture is a frequent purchase, and it’s a big-ticket purchase, too. You can capture some of that online furniture buying revenue with Shane Paxton‘s Outdoor Furniture Online Store. This is a large niche, growing larger daily as the weather warms up. Paxton reports that the average sale amount is over $1000. That can generate some hefty commissions. And he finds that there is low competition, too. Paxton has been building affiliate marketing sites... [...]
The latest ‘Econsultancy’ blog post is titled “Six omnichannel trends in ecommerce”. Ben Davis says, “I like writing about trends in digital marketing and ecommerce and the exciting thing about 2014 is I get the feeling we all have a better idea of where it’s headed. In 2013, retail sales totalled $15.15tn. $1.2tn dollars (<8%) of this was spent online. If online retail figures continue to rise (the most ‘virtual’ market is the UK, with 13% of sales online in 2013), it will likely be the product of a new generation of consumers and increasingly sophisticated... [...]
The latest ‘Econsultancy’ blog post is titled “Six tactics for reducing cart abandonment rates”. Arie Shpanya says, “Online retail is rapidly expanding and is expected to become a $1.5 trillion industry this year. Cart abandonment is cutting into profits for retailers, as 68% of carts are left behind before the purchase is complete. While retailers can do little about some of the motives, they can ensure that the abandonment rates are kept to a minimum. Here’s how“. Six tactics for reducing cart abandonment rates ‘Econsultancy’ Blog [...]
The latest ‘Econsultancy’ blog post is titled “Mobile is now the main driver of global adspend growth: stats”. Christopher Ratcliff says, “Mobile advertising, including display, search and in-app ads, is now growing six times faster than desktop internet. Forecasts suggest that mobile advertising will continue to grow by an average of 50% a year between 2013 and 2016, thanks to the widening penetration of smartphones and tablets. These figures come from ZenithOptimedia’s latest advertising expenditure forecast. It reveals that overall global advertising spend will... [...]
Towhid Zaman and his development team have spent months creating a new sales platform for electronic products (such as software, e-books, downloadable music and more), a platform with a difference. iCreateiSell eliminates the sales platform fees charged by Apple, ThemeForest, Amazon, Clickbank or other major platforms because you install it on your own server and sell from there. With this new platform (it’s a theme for WordPress), you can easily: • Upload products to the platform • Create invoices for buyers • Handle support tickets • Monitor and collect payments ... [...]
The latest ‘Econsultancy’ blog post is titled “Personalisation: where to start and what’s to come”. Heather Hopkins says, “Last week I moderated the roundtables at our Digital Cream London event on personalisation and I wanted to share some of the themes and takeaways from these sessions. Personalisation is certainly on the radar. It was named this year’s top digital priority by B2C marketers in our Quarterly Digital Intelligence Briefing published in January. But this is a nut we have not yet cracked. Whilst it’s an exciting opportunity, it is also... [...]
The latest ‘Econsultancy’ blog post is titled “How ecommerce sites can cater for the ‘just browsing’ shoppers”. Ido Ariel says, “Online retailers are struggling to unearth the reasons why shoppers abandon their sites without converting. Econsultancy recent Reducing Customer Struggle report reveals that a staggering 73% of the companies surveyed admit that they are unaware of the abandonment reasons “I’m just browsing” is reported as one of the major abandonment reasons. This reason accounts for anywhere between 37% to 57% of the total online shoppers... [...]
MarketingSherpa has released a case study titled “E-commerce: B2B grows online traffic 25% through use of marketing cloud”. Allison Banko says, “The genesis of cloud computing has completely reshaped how people collaborate, share and store everything from documents to music to data. The technology is gaining traction as a system hosted on the Internet instead of on a single server. As it evolves, the technology is being applied to improve plenty of processes — including marketing. Learn how Life Technologies’ migration to a marketing cloud localized and optimized content... [...]