The latest article on ‘Website Magazine’ is titled “3 Real-World Tips for E-Commerce Bloggers”. Allison Howen says, “Blogging is a top marketing strategy for retailers on the Web. Not only can a blog with quality content increase brand awareness, but it can also be instrumental in driving traffic to a retailer’s product pages. In fact, a Demand Metric infographic reveals that content marketing costs 62 percent less than traditional marketing and generates approximately three times the amount of leads as traditional marketing. Moreover, 60 percent of consumers are actually inspired... [...]
Archive for the 'E-Commerce' Category
The latest article on ‘Website Magazine’ is titled “How to Get an E-Commerce App to Pay Off”. Ken Burke says, “So you’ve embraced the fact that the future of e-commerce is mobile, and have decided to build an app. Mobile apps undeniably present an attractive proposition for merchants looking to establish a direct, interactive connection with their customers. Apps can present opportunities for repeat engagement by providing useful tools related to products or the target audience’s interests, and can smooth the path to purchase by saving customer preferences and past purchase... [...]
The latest article on ‘The Forrester Blog’ is titled “Benchmarking B2B eCommerce”. Andy Hoar says, “Forrester recently partnered with Internet Retailer magazine to survey business-to-business (B2B) eCommerce professionals and produce first-of-its-kind sell-side B2B eCommerce benchmarks. The joint survey developed detailed insights related to B2B budget/spending plans, customer experience comparisons with business-to-consumer (B2C) retailers, feature/function/site component priorities, site measurement/metrics, and mobile and tablet plans. Today, I’m pleased to announce the release... [...]
The latest article on ‘Website Magazine’ is titled “E-Commerce Profiles in Site Performance Optimization”. Pete Prestipino says, “One of the most pressing concerns for online retailers is maintaining a high-level of performance – particularly during the high-traffic holidays. There is, of course, no shortage of solutions on the market to support merchants in alleviating (or at least minimizing) the issue, but it’s often more useful to see how engaging in an initiative to optimize and speed up a brand’s website actually works and what it could mean for your digital... [...]
The latest article on HubSpot blog is titled “X2X Ecommerce: A Primer on 4 Different Business Models”. Sam Mallikarjunan says, “Although “ecommerce” tends to be thought of as a homogeneous business model based on the success of such titans as Amazon.com and Wal-Mart, there are actually many different ways that an ecommerce website can make money online.Based on who is selling to whom, what they’re selling, where they got it, and how they’re completing the transaction(s), an ecommerce business can build a completely unique model that gives them special leverage within... [...]
The latest article on HubSpot blog is titled “Beyond B2C: A Primer on 4 Different Ecommerce Business Models”. Sam Mallikarjunan says, “Although “ecommerce” tends to be thought of as a homogeneous business model based on the success of such titans as Amazon.com and Walmart, there are actually many different ways that an ecommerce website can make money online. Based on who is selling to whom, what they’re selling, where they got it, and how they’re completing the transaction(s), an ecommerce business can build a completely unique model that gives them special leverage... [...]
The latest article on ‘Website Magazine’ is titled “Test Drive Automated E-Commerce Video”. Allison Howen says, “If you have been hesitant to invest in automated videos for your e-commerce store, then check out the new “Try It Now” service from Treepodia. The service enables retailers to generate a product video for any item in their inventory. The product video is created within just a few minutes and provides merchants with an example of how automated video could work for their e-commerce store. Plus, merchants can customize the test videos with options like voice-overs,... [...]
The latest ‘Econsultancy’ blog post is titled “Ecommerce information architecture: the devil in the detail”. James Gurd says, “I’ve worked with many clients (and on my own sites) where avoidable structural/data problems add unnecessary complexity to website management. I say avoidable because they’re usually a result of not asking the right questions upfront before the site is built. It’s a tough task to cover all bases for an ecommerce platform because there are so many factors in play that can affect elements like on-site UX, business reporting, data flows... [...]
The latest article on HubSpot blog is titled “The Inbound Marketing For Ecommerce Manifesto”. Sam Mallikarjunan says, “For over half a decade, we’ve been talking about the goal of inbound marketing to put the customer at the center of the business. B2B companies have adopted inbound marketing faster than B2C – partially out of necessity. Although ecommerce has continued to grow over 20% Year-Over-Year, B2B sales as a whole grew only 16% from 2002-2010. B2B marketers had to adapt quickly to how the internet had changed the world forever, ecommerce marketers have... [...]
The latest article on ‘Website Magazine’ is titled “5 Reasons Amazon Wins at E-Commerce”. Allison Howen says, “When it comes to e-commerce, Amazon is king. Not only does the online retailer offer millions of products, but it also provides a good user-experience with its digital best practices and top-notch customer service. Although those factors make it difficult for smaller retailers with less resources to compete against the e-commerce juggernaut, it doesn’t mean that they should stop trying. Instead, retailers should look at what makes Amazon the greatest and emulate the... [...]