Madeline Popelka says, “We all know the importance of digital marketing. Since people now access most information online and through applications, this is the most influential way to reach new consumers. Despite it’s importance, some of us have trouble understanding is how social media impacts the bottom line. Getting your brand out there to gain awareness and mind share is great, but you’re missing out on a greater opportunity to boost sales if you don’t have an easily actionable path to purchase. Below are four steps for how to convert those social media followers,... [...]

Ben Davis says, “If you are an online retailer using Google Shopping, you’ll want to make sure you get the most out of your ads. Rob Watson, Head of Digital Marketing at Supplyant, gave a wonderfully practical talk on this subject at this year’s BrightonSEO. So, here are six ways to improve your Shopping campaigns, by tinkering with your data feed and conducting a few tests. 1. 150 character product titles Is it enough to simply carry across product titles from your website to Google Shopping? Most ecommerce product titles are only 40 characters – could retailers be making... [...]

Alan Coleman says, “Hey Moz Blog readers. I’m delighted to share with you a big body of work the Wolfgang team has just completed. It’s our E-commerce Benchmarks 2016 study. We dove into Google Analytics insights from over 80 million website sessions and over one-quarter of a billion dollars in online revenue for travel and retail websites, calculating average e-commerce website key performance indicators (KPIs) for you to use as benchmarks. I hope these findings help you benchmark your KPIs and gain deeper insights into what you can do to boost conversion“. A Dozen Digestible... [...]

Sujan Patel says, “Running an ecommerce business isn’t easy: You’re physically disconnected from the customer, making it a monstrous struggle to establish trust for that first purchase. An even greater struggle is getting that first-time customer to come back and purchase again: According to research by RJMetrics, only 32 percent of customers studied placed a second order with an ecommerce business during the first year. Still, if yours is that business, and you can actually win over that customer for a second purchase, your likelihood of achieving additional purchases grows... [...]

Maciej Zawadzinski says, “We are all familiar with the 3 Rs from elementary school: reading, ‘riting and ‘rithmetic. Similarly, there are three essential Rs that marketers—especially those working in e-commerce—should have a firm grip on: retention, retargeting, and re-engagement. Just as reading is the keystone for education, customer retention is vital to success, and businesses that are good at keeping customers have the power to maximize lifetime customer value (LTV) and grow revenue—in some cases by more than 25%. The other two Rs, retargeting and re-engagement, are... [...]

Andrew Choco says, “Most people view email marketing and social advertising as two separate entities, and I’ll be honest, I used to think that as well. However, I’ve discovered that combining multiple different avenues for a coherent marketing campaign yields some pretty impressive results. We’ve tried this tactic before at Directive Consulting, combining SEO and PPC; but in this blog post, I’m going to break down a few ways to combine email and social advertising for multi-channel success. More specifically, you’ll learn: How to create custom and lookalike audiences on Facebook... [...]

Christian Sculthorp says, “With PPC prices increasing and Facebook becoming more competitive, organic search traffic can make or break an e-commerce site. However, in order to get that sweet, sweet traffic, you need to build links. Do all the on-site SEO and write all of the content you want, but there’s little chance of ranking without building links. But where do I start? you ask. Who would possibly want to link to my specialty dog clothes shop? Do not fear! With a little bit of work, you can build links to any e-commerce shop — I promise. After building links to a number of my... [...]

Charles Crawford says, “Why is E-commerce important? Internet usage is increasing day by day and it is even more prominently featured in everyone’s daily  life. To take the advantage of this cyber networking, the concept of E-commerce was developed. E-commerce is an emerging concept for businesses. In general, terms, E-commerce can be defined as any trading activity, which takes place over the Internet or through any electronic means. It must be noted that ordering and payment can be done online. The delivery of the products is still physical. This is where retargeting tactics actually... [...]

Charles Crawford says, “Effective search engine optimization strategies are extremely important in order to convert the existing visitors and generate a higher ROI. Here are seven ways that will help you to improve your E-commerce SEO and increase existing sales: 1. Use Videos, Testimonials, Images and Create Content of Significant Value on Product Pages How you employ all of the below-mentioned features into your campaign strategy is pre-requisite to any effective E-commerce marketing. It is essential that: Content must be along with a product image Product information must cover every... [...]

Michael Sandstrom says, “With the growing role digital plays in our shopping behaviours, many marketers have seen the traditional customer journey grow increasingly complex. We now have to consider a whole range of additional touchpoints when planning marketing and advertising campaigns. As an agency working predominantly with below-the-line activations and digital touchpoints – effectively the last mile of the marketing funnel – we’ve increasingly come to the realisation that the old marketing model, with a clear separation between sales activations from brand marketing, is... [...]