Satish Meena says, “Only 13% of total retail sales in Asia Pacific (Australia, China, India, Japan, and South Korea) were made online in 2015, but the impact of the web on offline retail sales is much bigger. Our recently published Forrester Data Web-Influenced Retail Sales Forecast, 2015 To 2020 (Asia Pacific) shows the influence of the web on offline retail sales and how its impact varies by country and category. Some of the key findings of the forecast are as follows. The web impacted more than a third of total retail sales in 2015 and will impact 48% by 2020. Smartphones are becoming... [...]

Satish Meena says, “Only 13% of total retail sales in Asia Pacific (Australia, China, India, Japan, and South Korea) were made online in 2015, but the impact of the web on offline retail sales is much bigger. Our recently published Forrester Data Web-Influenced Retail Sales Forecast, 2015 To 2020 (Asia Pacific) shows the influence of the web on offline retail sales and how its impact varies by country and category. Some of the key findings of the forecast are as follows. The web impacted more than a third of total retail sales in 2015 and will impact 48% by 2020. Smartphones are becoming... [...]

Sarah Quinn says, “Even in today’s GPS-ready era, we still often rely on signposts and street signs to help us find our way. And the same logic applies to our digital journeys on the web. The difference is, instead of signposts, we have call-to-action buttons to tell us what to do next. These buttons are used when the time comes for your customer to take action. Download. Add to Cart. Buy Now. Sign Up. They’re all examples of buttons we’ve probably clicked at one time or another. These buttons can serve many different purposes, but they all have one thing in common: getting... [...]

Ayaz Nanji says, “E-commerce marketers say sending subscribers exclusive offers is the most effective email tactic they use, according to recent research from Bronto. The report was based on data from a survey of 300 marketers who work for e-commerce companies around the world. Respondents were asked to rate the effectiveness of various email tactics. The six tactics that received the top effectiveness scores (very or somewhat effective) from e-commerce marketers were as follows: —Exclusive email-only offers (99%) —Cart recovery emails (98%) —Product status change emails (93%) —Offers... [...]

Ben Davis says, “Colour plays an important part in web design and ecommerce. From little UX quirks and best practice, to stylish branding and aesthetics, I’ve rounded up 23 uses for colour in ecommerce. 1. Virgin America – green for validated fields Let’s start with something simple but beautiful. Upon validating my data entry, Virgin America turns each field green. Purple is also used to highlight a field that hasn’t been completed yet, as I click into it”. 23 clever uses for colour in ecommerce UX Econsultancy  [...]

Mike Sands says, “It’s that time again. Time for retailers to rally their troops for the end-of-year holiday shopping season, getting strategies and technologies locked in for the critical period that will drive nearly 20 percent of annual retail industry sales. What should retailers plan in 2016? Forecasts so far offer some not-so-great news and some good news. The unfortunate news is that total retail holiday sales are expected to be virtually flat this year, increasing just 1.8 percent, according to eMarketer predictions. The good news for digital marketers is that e-commerce sales are... [...]

Brett Ingram/b and Mo Latif have announced eCom Profit Machine. This is a software tool that makes Amazon the key to your business future success. You can use this software to create a professional, fully-functional eCommerce store that uses Amazon to take care of payments, order fulfillment, shipping and handling. Your store is complete with products, product images, product descriptions, product videos and real customer reviews. And the whole site can be ready to start selling today.because the system is easy, fast, and not technically challenging. Besides that, with eCom Profit Machine, it is... [...]

Patricio Robles says, “There’s a real debate to be had as to whether retailers’ omni-channel hopes are realistic or delusional. But for retailers clinging to the idea that there will always be a place for physical stores, click-and-collect capabilities are often touted as evidence that a brick and mortar presence still offers advantages. New data, however, suggests that click and collect might not be as important as some retailers believe. According to a new study based on survey data of nearly 12,000 online buyers in the US and Canada conducted by Bizrate Insights, which is owned... [...]

Brett Ingram/b and Mo Latif have just announced eCom Profit Machine. This is a tool to make Amazon the key to your business future. You can use this software to create a professional, fully-functional eCommerce store that takes care of payments, order fulfillment, shipping and handling. You store is complete with products, product images, product descriptions, product videos and real customer reviews. And the whole site can be ready to sell today.because the systen is easy, fast, and not technical. Besides that, with eCom Profit Machine, it is exciting and fun to start your own eCommerce business.... [...]

Samir Kazi says, “To understand e-commerce in India, we have to understand the variable factors – mobile telephony, internet and the love for shopping. The average Indian loves to shop. With festivals almost every month, there is a plethora of things needed to buy, and gifts to be sent. With the emergence of the internet, accessibility and speed gained prominence. In addition to this, the burgeoning of mobile telephony which according to TRAI, just touched the 1 billion subscriber base; and now with smart phones, and internet access through 4G e-commerce sites have gained prominence... [...]