Jessica Frick says, “You’ve seen a few posts here about our upcoming event, Digital Commerce Summit— especially about the myriad benefits it will deliver to attendees. Today, we have one more quick note for you about our inaugural event … but this note isn’t aimed at potential attendees (more for them here). Instead, today’s information is aimed at potential sponsors. That’s because Digital Commerce Summit sponsorship allows us to help you build your business. How? By helping you get your brand and message in front of people who — with their actions — demonstrate that they... [...]

Charles Crawford says, “Why is E-commerce important? Internet usage is increasing day by day and it is even more prominently featured in everyone’s daily life. To take the advantage of this cyber networking, the concept of E-commerce was developed. E-commerce is an emerging concept for businesses. In general, terms, E-commerce can be defined as any trading activity, which takes place over the Internet or through any electronic means. It must be noted that ordering and payment can be done online. The delivery of the products is still physical. This is where retargeting tactics actually originate... [...]

Joe Gustafson says, “With the Rio Olympics underway, more than 30 million Americans are glued to their TV screens, watching dreams, angst and sports sagas unfold. Besides eating away at our workday productivity (you know it’s true), the Olympics — and Olympians’ dedication, grueling practice, can-do spirit and grit — have additional relevance in the business world. Take sales — a realm replete with sports analogies and motivating competition. With nearly half of sales reps today missing quota, according to a new Brainshark-sponsored CSO Insights report, it’s an opportune... [...]

Amie Marse says, “E-commerce sites and online retailers often struggle to implement effective content marketing strategies. Unlike websites that can rely on blogs and site content to increase traffic, E-commerce sites use product descriptions and imagery. Search engine optimization rules are the same for E-commerce sites, but site managers may approach them differently. Learn how to get the most out of your E-commerce site’s content for the best returns on investment for your marketing efforts. Focus on the User Experience Forrester predicts that by 2020, one million B2B salespeople will... [...]

Nandini Rathi says, “Traditional marketing has a single focus: getting more sales. But in today’s always-connected world, the consumer’s journey is less linear and more complicated. Your marketing must constantly adapt to customer behavior, which means it can’t revolve around sales and sales alone. In this age of hyper-personalization, the old-school funnel approach won’t cut it. A marketer’s main goal now is to align marketing and the customer lifecycle. You can expand your marketing philosophy to include meaningful marketing and nurture customer relationships... [...]

Paul Chaney says, “If you run a small ecommerce business or are a brick and mortar retailer that also sells online, you need to know about ShipBob, a “next generation” fulfillment service that provides Amazon-scale same-day delivery for orders placed in Chicago, New York City and Los Angeles. But more than that, the company offers shipping services for merchants and customers outside these metro areas, too. Actually, ShipBob offers two services: a software platform that the company lets businesses use for free to manage orders, inventory and customer communication. On the back end,... [...]

Ehsan Jahandarpour says, “People with entrepreneurial spirit often want to find a side job that can increase their cash-flow. There are many ways to go about doing this, but there are only a few businesses you can start in just one day. An e-commerce store is one of them. It may sound preposterous at first, but when you read on, you will find out how easily it can be done. Here are the most important steps to follow: 1. Finding suppliers 2. Building the store 3. Choosing your products Once you have read this article, you’ll have no more excuses for not starting your own business. Instead,... [...]

Amine Khechfe says, “Shipping is the final (and arguably most important) frontier when it comes to satisfying customers. Big box retailers have made shipping a priority by routinely examining and revamping their fulfillment methods, resulting in solutions like Amazon Prime, Walmart’s two-day shipping subscription and eBay’s Fast ‘N Free initiative. Keeping an eye on trends and adopting new, relevant shipping methods will not only help improve customer satisfaction, but it will also help small business owners meet their bottom lines and compete with the big dogs. Here are five logistics... [...]

Susannah Morris says, “What if you could make your marketing more relevant, more remarkable, and more relatable to your potential customers? Well, user-generated content can help you do all that. By facilitating interactions between your current and future customers, you can increase the authenticity of your marketing. Amplifying your customers’ experiences, beyond helping you retain your current customers, can also help you acquire more customers, too. With that in mind, we’ve partnered with Yotpo to bring you The Guide to User-Generated Content: A Playbook for Ecommerce Marketers. You’ll... [...]

Steve Olenski says, “Getting increased online visibility can be a significant challenge for e-commerce businesses. As you’ve likely already figured out, it’s not easy attracting search traffic, links and social shares when all you have is product pages. But this is where content marketing comes in. It lets you go beyond simply promoting your products or services. Instead, you provide targeted content that your audience actually wants to read and share. Unfortunately, I’m still seeing many e-commerce businesses that think content marketing simply means having a blog. And while a blog... [...]