Brat Mroz says, “In the world of luxury clothing brands, there are two that stand out: Burberry and Hermes. Both brands are longstanding international status symbols at the forefront of the fashion industry – each featuring distinct and exceptional product lines. But where they differ greatly is in their digital commerce offerings. Burberry is a luxury brand that really gets it right. The brand’s digital experience is perfectly aligned with its image and persona – creating a sleek, chic, modern and cool feel. The couture brand uses bold visuals throughout its site, with a dynamic... [...]

Alexander Paluch says, “Shopping campaigns are becoming a major source of website clicks and revenue during the holiday season, and the “Shopping Campaigns: Play Like Every Day Is A Holiday” panel at SMX Advanced featured tips and advice from three PPC veterans: Ann Stanley, Todd Bowman, and Mona Elesseily. Ann Stanley: Shopping ads, buy buttons, social commerce & remarketing Shopping ads and buy buttons are everywhere. Stanley explored those areas where ads are driven by product feeds, and clicks either lead to retailer websites or convert on host platforms. Her talk was full of... [...]

AJ Agrawal says, “Each year brings a series of changes to the world of SEO in ecommerce. Much has been made about the position of SEO and whether you still should be using Google to boost your website over alternatives like social media. Regardless of where you stand on the issue, you should learn about the value SEO has for boosting your ecommerce business. Here are the main ecommerce SEO trends that have emerged this year for successful entrepreneurs to take advantage of. 1. Off-the-shelf SEO is improving. Previously, the only SEO product you used was one tailored to you. Anything else... [...]

Dan Barker says, “I am in a slightly odd position when it comes to Britain’s exit from the European Union. Among the various roles I currently hold, most will be strongly impacted by Brexit in one way or another: – I am an independent consultant, and have worked with numerous ecommerce companies across Europe & the world (as well as publishers, tech startups, etc). – I’ve had a couple of specific projects that focused on helping companies to meet the requirements of new EU directives. – I am also CMO of a multinational ecommerce business based in Germany, where... [...]

Ayaz Nanji says, “Suddenly encountering unexpected shipping costs is the No. 1 reason consumers abandon e-commerce shopping carts, according to recent research from VWO. The report was based on data from a survey conducted in 2015 among 1,000 mobile and desktop users age 18-65. One-fourth of respondents say unexpected shipping costs have stopped them from completing the purchase process when shopping online. And 22% say having to create a new account on a website/app has been a barrier. Some 10% of online shoppers say they sometimes add products to carts with the sole intention of getting... [...]

Lindsay Kolowich says, “In the summer of 2015, we saw two major developments in mobile marketing: First, Google announced a major algorithm update that rewards mobile-friendly websites, and penalizes those that aren’t fully optimized for mobile in mobile search results. A few weeks later, we saw the number of Google search queries on smartphones surpass the number of queries on desktop computers and tablets. Since then, the number of consumers researching and buying on their mobile devices has only increased. Global mobile commerce now makes up 34% of all ecommerce transactions around... [...]

Jayson DeMers says, “Few types of online business can benefit from SEO more than e-commerce websites that allow for direct consumer transactions. Not only can you secure more web traffic (and a larger stream of revenue), you can also optimize specific product pages to funnel traffic to your most profitable or popular pages. But SEO (and e-commerce in general) is always evolving. New technologies, new insights and new best practices emerge on a regular basis, and the best e-commerce webmasters are jumping on these changes to stay ahead of the competition. Below, I’ve compiled a list of seven... [...]

Joshua Sophy says, “If you’ve been dawdling capitalizing on the ecommerce movement, you’re not alone as a small business owner. New data from SurePayroll’s monthly Small Business Scorecard shows that only 26 percent of small businesses have an ecommerce site or even use their website in any way to conduct sales. Considering the push for small businesses to create an ecommerce and/or mobile site as a way to connect with customers, this paltry number is a bit surprising. Again, 74 percent of small businesses surveyed by SurePayroll don’t have an ecommerce-enabled website. How could... [...]

Daniel Burstein says, “Snapchat. Mobile marketing. Virtual reality. Marketing automation. As marketers, we have a tendency to focus on the newest, buzziest, most-hyped ideas and look at the giants whose shoulders upon which our industry stands. Claude Hopkins lived far before any of these buzzy terms. Even before TV commercials. He’s one of the most influential advertising professionals in history, yet many modern marketers have probably never heard of him. After all, his seminal work – Scientific Advertising – was published almost 100 years ago. Hopkins’ career resided in a sweet... [...]

Khalid Saleh says, “Your website’s copy is far more important than you realize. Besides design, copy forms the foundation of your brand. How you describe yourself and your products leaves a palpable impression on your customers. Whether customers think of your brand as bold, futuristic, quirky, or cute depends largely on your copy. Web copy is also crucial for conveying product information. Your customers want to know how your product works and how it will change their lives. Unfortunately, far too many e-commerce stores spend hours optimizing their website’s design and layout... [...]