An effective copy helps you to convert your prospects into customers. Whatever channel you choose to promote your brand and products, the copy has to be irresistible. Copyblogger columnist Nick Usborne has shared five tips to help you improve your copywriting skill. Usborne says, “his post is about the practice of writing. It’s about developing habits that make it easier to sit down and write well. It’s about finding simple ways to make your writing a whole lot better … whether you’re writing a sales page, an email, a blog post, or a social media update. Tip #1: Write the first draft... [...]

Copyblogger has announced the launch of ‘Persuasive Copywriting 101’ its first copywriting course for content creators. About the course: Each lesson is available as a webinar-style video, audio only, or by transcript. You can choose the way you like to learn — and review the material as often as you like. Your teacher for the course is Sonia Simone, co-founder and chief content officer for Copyblogger. She’s joined by Chris Garrett, longtime wearer of many hats for Copyblogger, and author of countless high-converting copy campaigns for his own business and for others. Sonia and... [...]

To make people buy your product or service, either you should have an already built credibility or you should have a compelling offer. An effective copy can do the second thing for you. Copyblogger columnist Sonia Simone has shared two ways to help marketers use their copywriting skills to persuade their target audience. Simone says, “Copywriting is the answer to: “How can I make money on the Internet?” That’s why there’s so much advice about it. Websites, communities, courses, masterminds. If you’ve built an audience, taught them a bunch of stuff, and maybe even attracted some... [...]

An effective copy paves the right path to your organizational success. It helps you deliver the right message to the right mass in a way so that they are prompted to take an action. People find it difficult to go through a text-based sales offer so you need to highlight the important facets using bullet points. HubSpot columnist Clifford Chi has shared six tips to write compelling bullet points. Chi says, “Bullet points are arguably the most versatile tool in a writer’s arsenal. They break up your writing, making it easier to digest. And by drawing more attention to your ideas, they can... [...]

Copywriting is a job that requires you to keep learning and implementing new ideas. And as we know a great copy results into a better business. Copyblogger columnist Nick Usborne has shared seven lessons that the copywriters can learn by simply listening to a good conversation. Usborne says, “A great conversation is a collaborative effort. It’s a deeply creative activity. It’s also incredibly bonding and rewarding for the people involved. If and when you’re fortunate enough to have one of those conversations, there is a great deal you can learn from them … about copywriting. Lesson... [...]

Writing is a serious and creative job which also demands regularity. These three things, when put together – develop authenticity. And when such a person writes, the copy can be irresistible. Copyblogger columnist Kelton Reid has shared five qualities of serious writers and cultivating these qualities can help you craft a great copy. Redi says, “We all have our varied neuroses, methods of madness, well-worn manuals, muses, writer porn, and incantations that we feel grant us the strength to face the glaring blankness of the page. But there are five fundamental things that set serious... [...]

Econsultancy’s Nikki Gilliland has shared copywriting lessons by sharing the examples of five bad marketing copies. Gilliland says, “Every now and again, an ad or marketing campaign comes along that’s so misguided, it’s baffling to think how it ever made it to fruition. A bad idea or poorly executed theme is one thing, but when it involves copy that’s clearly been painstakingly created, reviewed, and approved – it’s all the more disconcerting. Here’s a few examples of marketing copy that missed the mark, and what we can learn from the mistakes made. Beware of misconstrued... [...]

An effectively written copy plays a pivotal role in helping your small business grow beyond boundaries. It enables you to rightly justify the need for your products and services. Business 2 Community columnist Matt Brennan has shared six strategies that can help your small business grow. Brennan says, “Below are some of the best copywriting strategies to accomplish that. They can help with website content, blogs, landing pages and more. The next time you are looking to draw people into your website, make sure you consider these. 6 of The Best Copywriting Strategies for Small Businesses to... [...]

An effective copy helps you convert more prospects into customers. It has the power to effectively elaborate the major features and advantages of the products or services you are offering. Many a time very minor mistakes mar the impact of your copy and become hindrances. Copyblogger columnist Nick Usborne has shared five conversion-killing copywriting mistakes that we should avoid. Usborne says, “Let’s go through five of these mistakes, one by one, and figure out how to correct them. Conversion Killer #1: You write to the wrong person Sometimes this means you’re writing to totally the... [...]

To achieve success in content marketing you need to make it useful to your customers and make them realize that it is helping them. Apart from the message it conveys, your content is solely dependent on the language that you are using. Entrepreneur contributor David Loftus has shared three useful tips to help marketers avoid some familiar writing patterns to improve their copy. Loftus says, “How do you make your content stand out from the crowd? One excellent way is to identify these too-familiar patterns and avoid them. Here are three of the worst. 1. The most overused word on the internet Do... [...]