HubSpot columnist Eddie Shleyner has shared useful copywriting lessons from Gary Bencivenga, a copywriting expert whom Shleyner calls ‘The World’s Best Copywriter’. Shleyner says, “Bencivenga is a Hall of Fame copywriter. He’s on par with John Caples and Eugene Schwartz, David Ogilvy and Joe Sugarman. He knew what he was doing. That is, he knew how to write copy that captured attention, garnered engagement, and drove readers to take action. Like any effective copywriter, Bencivenga was part writer, part psychologist. As a writer, he was able to produce clear, concise... [...]

Irrespective of the form or tool you are using for your marketing, it’s always important to strengthen your editorial skills and project valuable information in your writing. An effective copy helps you to promote your product and boost your sales. You may also like to read: The 10 Commandments of Great Copywriting Copyblogger’s Brian Clark and Sonia Simone have shared three components that can help you to make your copy stand out and persuade your clients. Clark and Simone say, “In 2018 and moving forward, with the overwhelming volume of crappy content and mediocre filler,... [...]

An effective copy is important for persuading your prospects and customers to take an action. You need to connect with their emotions for bringing out desired results. Copyblogger columnist Stefanie Flaxman has shared seven strategies to help writers and publishers improve thier copywriting. Flaxman says, “Your aim is to demonstrate your dedication to clear communication, whether you’re speaking, composing an email, or educating with content. 1. Provide value upfront Providing value as quickly as possible helps you out in a number of situations. When you write articles, if you wait until... [...]

Copyblogger team has published the ‘Best of Copyblogger: 2017 Edition’ comprising the most popular posts from Copyblogger in the year 2017. Stefanie Flaxman says, “The task of selecting the top Copyblogger posts from 2017 is a bit like asking me to choose my favorite child. Each post is crafted with care, and I value all of them. But I rolled up my sleeves and devised a strategy. In fact, this year was all about the power of the individual voice expressed through a winning combination of strategy and creativity. That pairing is like love and marriage — you can’t have... [...]

A blog entry becomes popular with its title. A well-crafted title leaves an everlasting impression on the minds of your readers. Forbes contributor Joe Escobedo has shared five ways to craft effective headlines based on 500,000 Forbes views. Escobedo says, “Would you agree that writing a compelling headline is tough? Or is it? When I started writing for Forbes, I was excited to get even 100 views for an article. Fast forward a year and I’ve been fortunate to amass over 500,000 views for my pieces. That’s more than the population of Sacramento, California. How did I hit 500,000 views? To... [...]

Crafting a creative copy is an art and not everyone can win at it. Good command over language and knowledge level combined with creativity can help you come out with a great copy. To help marketers come out with excellent copies, Econsultancy columnist Nikki Gilliland has shared four tips. Gilliland says, “Certain brands are born to sound sexy. Take Burberry, for instance, and Mercedes-Benz and Apple – these brands sell luxury products with such slick and alluring design that they almost sell themselves. But what if your product is far less appealing? For brands that sell every day... [...]

An effective copy plays an important role in your marketing weather it is an ad or a testimonial. An effectively crafted copy helps you to convert more prospects into clients. Copyblogger columnist Stefanie Flaxman has published an article sharing thirty tips to write an effective copy. Flaxman says, “I’m bringing this up today because I’m happy to pay it forward, if you will, and share a list of Copyblogger’s top 30 tips that help you become an in-demand freelance writer. 1. Start with the basics The overhead to work as a freelance writer in the digital space is quite small compared... [...]

Publishing case studies is one of the best ways to prove the effectiveness of your products and services since they are considered as an authentic piece of content. Also the real testimonials and the examples make the cases reliable. MOZ columnist Kerry Jones has published a short guide to writing marketing case studies that convert. Jones says, “Assuming anyone who reads the Moz Blog is performing some type of marketing function, I’m zeroing in on how to write a compelling marketing case study that differentiates your service offering and pulls prospects down the sales funnel. However,... [...]

Effective copy leads you to a better performance in terms of promotion and sales. An effective copy helps you to convince your prospects to take an action. HubSpot’s Amanda Zantal-Wiener has shared an infographic to help marketers come out with better copy. Amanda says, “It’s one thing to hold yourself to high standards. As marketers, we all know a thing or two about tearing something down and starting it from scratch again and again because there’s something about it that’s just not quite there. The problem is, as marketers, we also enjoy streamlined processes. And... [...]

Copywriting is one of the most important elements of marketing and advertising. It helps you make your brand a lasting impression and continue to be in people’s minds. HubSpot columnist Meghan Keaney Anderson has shared six traits of an effective copy to help marketers enhance their copywriting skills. Meghan says, “Copywriting is like a call-to-action, but on a bigger scale: Copywriters are trying to get people to feel, think, or respond — or, ideally, to Google the slogan or brand to learn more about the campaign. And where a blog post like this one has the luxury of hundreds... [...]