Copyblogger has published a free ebook titled “How to write magnetic headlines”. The ebook teaches how to craft effective headlines that capture people’s attention and invite them to click. Copyblogger teams says, “Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist. So, from a copywriting and content marketing standpoint, writing great headlines is a critical skill. Here are some interesting statistics.On average, 8 out... [...]

For all marketers a copy is the most important piece of content as it is used to convey the product information and convince the reader to take an action. HubSpot columnist Eddie Shleyner has shared five tips to help marketers improve their copywriting skills based some of the writings of Charles Bukowski . On importance of writing with emotions, Shleyner says, “Most purchases aren’t logical decisions. People buy things based on how they make them feel. So, your copy should evoke emotion. To do that, copywriters dance with the human condition, playing on memories that conjure poignant... [...]

Copywriting is the backbone of any brand. A great copy inspires people to take action and connect with the brand. Right analysis and planning can help a copywriter to come out with a revenue-generating piece of content. HubSpot columnist Erika Fitzgerald has shared four tips to help marketers create a great copy. Fitzgerald says, “To keep the positive impression rolling, there are specific attitudes and vocabularies successful salespeople employ to win more sales. Consider incorporating these strategies in your next sales pitch. 1) Practice Non-Attachment Not to be confused with apathy, non-attachment... [...]

Effective copywriting skills can help you achieve better success in your content marketing efforts. HubSpot columnist Meghan Keaney Anderson has shared six characteristics of a great copy to offer an insight into a great copy creation. Anderson says, “It’s easy to recognize good copywriting when you see it, but there are actually several characteristics that really separate outstanding writing from the rest of the pack. Want to know them? Read on below to find out. 6 Good Copywriting Examples From Real Brands 1) It tilts your perspective. Sometimes, all a message needs to break through... [...]

Effective copywriting leads to successful content marketing. When it comes to selling a product or a service, it is a copy that a prospect refers to first. Copyblogger’s Brian Clark has published an article sharing some great examples of copywriting and tips to write such content. Clark says, “If you’ve studied copywriting, you know the purpose of the headline is to get people to click and start reading. And your opening copy needs to continue that momentum all the way to the offer or conclusion. One way to do that is to make a bold, seemingly unreasonable assertion in your title... [...]

Copywriting is an art. And for marketers a copy is the backbone of his profession. A great copy persuades your prospects to become your customers. It helps you in creating your brand image and value of your products and services among your audience. Copyblogger writer Sonia Simone has posted an article guiding writers to improve their copies. On putting in a personal voice in your writing, Simone says, “Nearly any content (including B2B) benefits from a warm, individual voice. If you think about your professional life, you know that it’s possible to be absolutely professional and still... [...]

In online marketing, copy plays a vital role. It is something that persuades the people to take action and make a purchase or buy a service. Copyblogger’s Robert Bruce has shared some useful tips to improve your copywriting skills. Bruce says, “Though you’ll never know if a headline, or a collection of bullet points, or a call to action will resonate with your audience — not until you let it out into the real world and test it — there is one commonly overlooked practice that’s turned out to be the best copywriting advice I’ve ever put to use … Shut up and listen. Listen... [...]