Owen Thomas says, “With one hand, Google cuts. And with the other, it connects. That’s the ongoing story of Google Cloud Platform, the company’s set of products and services for developers looking to host and run apps over Google’s sprawling Web infrastructure. On Tuesday, Google executive Joerg Heilig kicked off its second Google Cloud Platform Live event with more price cuts across a range of services from computing to storage. (Last month, Google cut prices on Google Compute Engine, a flagship cloud-computing service, by 10 percent.)”. Google Sticks To Its Cloud Knitting:... [...]

Travis Bliffen says, “Penguin 3.0 rolled out a few weeks ago and according to some sources, it may still be in the process of being updated internationally. Preliminary reports indicate that less than 1 percent of English queries were affected by that latest update. If you have a site that was hit with a previous Penguin penalty, your site may not have recovered this time around even if you took all the recommended steps to re-establish your website. Likewise, if you have been living on the edge with you link building tactics, you may have also made it safely through the latest update. Considering... [...]

Pamella Neely says, “It’s nice to get rewarded for doing the right thing. If you’ve been following the best practices for content marketing, you’ve likely just had a big confirmation of your work. And it was the mighty Google that gave it you. Panda 4.1 started rolling out on September 25th, and continued to roll out for ten days after, affecting 3-to-5 percent of search results. Now that most of the dust has settled, it’s cut some sites organic traffic by an astounding 90 percent, but has also rewarded other sites with a flood of visitors. It’s done all this according to Google’s... [...]

Pete Pachal says, “Google’s on a mission to reinvent email. Its weapon: Inbox, a standalone app that launched last week. Inbox aims to make email more useful with several new tools. It surfaces relevant content (photos, for example) and information from within individual messages so you don’t have to open anything to get at what you really want. Bundles sort your messages for you, letting you find important messages faster. Plus you can add your own reminders that work with Google Now. But there’s something important that Inbox isn’t: Gmail. Although the whole aim of... [...]

Christopher Ratcliff says, “If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place. Here we’ll be looking at Google AdWords, Google’s own advertising service which allows you to place search results for your website on a search engine results page (SERP) by paying for them. There’s no need to wait for your new site to work its way organically up the rankings. By using paid search you can see immediate results and it’s not nearly as difficult to use or expensive as you may think”. What... [...]

Greg Sterling says, “As a variation of the old saying, “the way to a man’s heart is through his stomach,” the way to a small business’ (SMB’s) marketing budget may be through its smartphone. Vendors of local marketing services are increasingly realizing the most effective way to reach and retain busy SMBs is by leveraging their mobile devices. Accordingly Google is beefing up its smartphone apps for SMBs: Google My Businessand AdWords Express. Chief among the improvements is the ability to receive real-time alerts for Google reviews and the ability to respond through the app: Starting... [...]

Spencer Kollas says, “You may have heard that Google recently announced the release of a new app called Inbox. Inbox is Google’s next step in its effort to change the way people use and interact with email on their mobile devices. It is important to note and understand that Google is not changing Gmail, they are simply offering a new app for mobile users. Google has always been at the forefront of innovation with regard to email by adding ways to make it easier for their customers to control and manage their inbox experience. Gmail was one of the first email systems to monitor and filter... [...]

Geoff Kenyon says, “PushState and AJAX can be used in tandem to deliver content without requiring the entire page to refresh, providing a better user experience. The other week, Richard Baxter dove into the implications of pushState for SEO on Builtvisible. If you’re not familiar with pushState, you should spend some time to read through his post. If you’re not familiar with delivering content this way, you can check out these sites using pushState and AJAX to deliver content: Time: When you scroll to the bottom of the article, a new article loads and the URL changes Halcyon: When... [...]

Ginny Marvin says, “Earlier this month, Google said it was actively working on a fix for Trusted Stores merchants to be able to display the program’s badge on secure pages. Google began notifying merchants enrolled in its e-commerce verification program that they can now display the Trusted Stores badge on HTTPS pages. Trusted Stores merchants trying to convert their sites to HTTPS had run into problemsbecause the Trusted Stores badge was specifically designed not to display on secure pages such as cart and checkout. But, to be Trusted Stores compliant, the badge must appear on all other... [...]

Dr. Peter J. Meyers of MOZ has posted an article about Google’s Penguin 3.0 update. Justifying the effectiveness of the update Dr. Peter notes, “Another problem with Penguin 3.0 is that our expectations are incredibly high. We assume that, after waiting more than a year, the latest Penguin update will hit hard and will include both a data refresh and an algorithm update. That’s just an assumption, though. I firmly believe that Penguin 1.0 had a much broader, and possibly much more negative, impact on SERPs than Google believed it would, and I think they’ve genuinely struggled to... [...]