Greg Sterling says, “Google announced Q3 2014 earnings this afternoon. The company reported $16.52 billion in “consolidated revenues.” This represented a 20 percent increase over Q3 2013. However earnings per share and revenues were below Wall Street expectations. The stock is off in after-hours trading“. Google Q3: Earnings, Revenues Miss, Paid Clicks Up, CPCs Down 2 Pct. Marketing Land  [...]

Derek S. says, “With 50 percent of searches with local intent leading the user to visit the store, it is imperative that businesses optimize their mobile presence. While the effectiveness of pay-per-click ads still divides search marketers, those that use the advertising format must take every opportunity to make their ads as effective as possible, say, for example, by including a click-to-call button. In early November 2014 Google has stated that it will begin offering a new feature for businesses that will allow them to use local numbers as call extensions in AdWords ads”. Google... [...]

Chow says, “Google Analytics allows bloggers to see almost every statistic under the sun in regards to their site. The benefit of seeing these statistics is the opportunity it provides to watch growth, see mistakes, and make adjustments accordingly. It is important for bloggers to understand Google Analytics and what it has to offer. Here we will review a few tips to help you understand these statistics! Firstly, the average visit duration – how long readers are staying on your page – per given amount of time (such as “monthly” “daily” or “hourly”).  From experience, if visits... [...]

Amy Gesenhues says, “Google analytics rolled out new updates to its Tag Manager today, including new APIs, additional third party templates, and an updated interface. Google says its new Tag Manager API has, “All the power of the web interface.” The new full-featured Google Tag Manager API lets you customize the infrastructure to suit your needs, whether that means building your own tools or better integrations with your existing workflow. Google Analytics Blog”. Google Analytics Launches New Set Of Tools For Tag Manager Users Marketing Land  [...]

Seth Fiegerman says, “”Many people think our main competition is Bing or Yahoo,” Eric Schmidt, Google’s executive chairman, said this week in Berlin. “But, really, our biggest search competitor is Amazon.” Schmidt likely intended to persuade a skeptical European audience that Google is not all powerful and faces more competition than some might assume. Even so, he offered the clearest comments yet on how Google views Amazon as a top competitor. “People don’t think of Amazon as search, but if you are looking for something to buy, you are more often than... [...]

Google announced its intention to jump from 32-bit to 64-bit in its conference for developers in June. It is expected to released its first physical product based on 64-bits (a new Nexus phone) in a few weeks. There are several advantages to using a 64-bit processor in a product: • It’s faster • It includes more “registers” (an internal fast storage location where information can be kept while it is being worked on) so the information can be processed even faster • It can manage more RAM memory, allowing for bigger, more complex software Competition is alive and... [...]

Mark Leech says, “Frustrated by (not provided) keyword data and other Google Analytics niggles? This post looks to help you resolve these issues to get more from your organic search data. There are many differences between agency-side and client-side, not least the amount of sites worked on! However, there are also some shared resources that add value to both sides of the coin. Data sources are an example of this and when we’re all fighting the same fight, it’s essential to have consistent pots of data to analyse and report on”. Unlock (not provided) organic data and other quick Google... [...]

Russ Jones says, “I wish I didn’t have to say this. I wish I could look in the eyes of every victim of the last Panda 4.1 update and tell them it was something new, something unforeseeable, something out of their control. I wish I could tell them that Google pulled a fast one that no one saw coming. But I can’t. Like many in the industry, I have been studying Panda closely since its inception. Google gave us a rare glimpse behind the curtain by providing us with the very guidelines they set in place to build their massive machine-learned algorithm which came to be known as Panda.... [...]

Adario Strange says, “The top secret experiments at Google’s skunkworks operation, known as Google X, now reportedly include a strange new approach to display technology. Google’s experimental displays will come in all shapes and sizes and fit together in modular pieces, much like a set of Lego blocks, sources told The Wall Street Journal. Once connected to each other, the smaller screens will have the ability to form one seamless, larger display”. Google X Lab Working on Lego-Style Modular Screens, Report Says Mashable  [...]

Danny Sullivan says, “What helped turn BuzzFeed into a site that is the poster child for riding social media into massive popularity and traffic? Ironically, search goliath Google. Early on in BuzzFeed’s history, getting mistakenly hit by a Google penalty caused BuzzFeed to focus on social — a decision that’s been phenomenally successful for the media company. BuzzFeed founder and CEO Jonah Peretti relayed the story when I talked with him last week on stage at our SMX conference in New York. The Google Penalty That Paid Off Soon after Peretti had turned his attention to BuzzFeed... [...]