Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. Forbes contributor Jodie Cook has published an article featuring five Google Analytics 4 (GA4) insights for entrepreneurs. She says, “The new update of Google Analytics, GA4, has created exciting potential for entrepreneurs to improve how well their website converts and, therefore, the profitability of their business. Juenemann shares how the data can be applied to grow your business. 1. Visualize your funnel with GA4 “A funnel is a series of pages or actions your... [...]

Adswerve, Inc. has published the ‘Universal Analytics to GA4 – BigQuery Export Guide’. It covers the following: High-Level Differences Field Translation Basic Metrics and Dimensions Events, Sessions and Users Sessions Advanced Engagement Rate and Bounce Rate Advanced Metrics and Dimensions User Entry and Exit User Stickiness (DAU/MAU) GA4 to UA High-Level Metric Comparison Resources Universal Analytics to GA4 – BigQuery Export Guide Adswerve, Inc.  [...]

Google Analytics 4 is a new property designed for the future of measurement. It collects both website and app data to better understand the customer journey. Digital Mantis, Inc. contributor David Vanhee has published an article featuring Google Analytics 4 best practices. He says, ,”We asked 13 Google Analytics 4 experts to share their best practices advice. We received some golden tips about starting with GA4 and smoothly migrating from Universal analytics. If you want to take a shortcut, these insights will for sure come in handy… Before you do anything with Google Analytics 4 –... [...]

MOZ has published the new episode of Whiteboard Friday video series ‘Preparing Your Data Consumers for GA4’ featuring Ruth Burr Reedy. The MOZ team says, “You know GA4 is coming, and last week Dana took you through some of the top things to be aware of before making the transition to it. In this week’s episode, Ruth Burr Reedy discusses what a lot of marketers may not be thinking about enough: the people besides us who use Analytics data, and what they need to know about Google Analytics 4 in order to continue using Analytics data.” MOZ  [...]

MOZ has published the latest episode of the Whiteboard Friday video series ‘Top 4 Things to Know About GA4’ featuring Dana DiTomaso. The MOZ team says, “In this week’s Whiteboard Friday, Dana brings you some details on the exciting new world of Google Analytics 4. Watch and learn how to talk about it when clients and coworkers are intimidated by the move.” MOZ  [...]

MarTech has published a new guide ‘Getting started with Google Analytics 4’ to help set up the new Google Analytics 4. Constantine von Hoffman says, “It’s essential to think about how we define and think about success. To start with, answer these questions: What do you think are the three success metrics for your website? What would your boss/client say are three success metrics for your website? What are three actions, conversions and actions on a website that a customer would consider successful? “That’s going to allow you to see, do my ideas of success and what we’re... [...]

Digital Mantis, Inc. contributor David Vanhee has published an article sharing five steps to downgrade Google Analytics 4. He says, “Downgrading Google Analytics 4 to Universal Analytics takes 5 steps only. If you don’t have time to learn GA4, this is a suitable solution. But please be aware that saving time now will cost you more in the long run… You can easily downgrade GA4 to GA3. Doing so puts your organization or your customizers and business at risk. The safest way is to use UA and GA4 in parallel. If you want to switch back to Universal Analytics, you need to create a... [...]

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. This documentation provides implementation instructions and reference materials geared towards a developer audience. Digital Mantis, Inc. contributor David Vanhee has published a 10-step guide for smooth migration and a futureproof data-driven success story. He says, “If you have already migrated from UA to GA4, you can use our plan as a quick checklist to make sure you haven’t missed anything important. You can quickly check if you can profit from our migration... [...]

Segmentation in Google Analytics 4 allows you to know your customers and their activities on your websites. It allows you to identify their demographics, content interest, behavior, etc. Martech contributor Samantha Barneshas shared 3 ways to do segmentation in Google Analytics 4. She says, “You can create a set of rules to design conditions about who and what to include in a particular group. There’s more than one to explore and each has its appropriate use case: Comparisons. Explorations. Audiences. You can think of them as a funnel from broad exploration, to visual analysis, to taking... [...]

A lot of marketers agree that the old UA bounce rate metric was a poor indicator of performance.  The new Google Analytics 4 allows users to access the bounce rate metric. Hallam contributor Jonathan Ellins has published an article explaining where the bounce rate is in GA4. He says, “The bounce rate in Google Analytics 4 is a far more useful metric as it indicates how many users simply didn’t find what they were looking for and either quit their browser tab or, for example, pressed the back button to go back to a previous list of search results. It’s really important to segment different... [...]