Search Engine Journal has published a new episode of  Search Engine Journal Show podcast ‘Google Analytics 4 – More Than SEO’ featuring Krista Seiden. Loren Baker says, “In the past few episodes, we’ve discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does GA 4 help with paid campaigns, affiliate campaigns, Google Ads, campaign tracking with IDs, etc.? Krista Seiden of KS Digital and former VP at Quantcast joined me on the SEJ Show to discuss the benefits and advantages of GA 4 for paid campaigns plus... [...]

Inflow contributor Mike Belasco has published a step-by-step guide on ‘Google Analytics 4 Setup’. He says, “In today’s guide, we’re sharing that process with you, including a helpful GA4 eCommerce Tracking Toolkit to kickstart your efforts. Read through it now to start configuring your own accounts, or to give your agency a headstart with its operations. And, if you ever need help with your Google Analytics 4 setup, Inflow is always here. TABLE OF CONTENTS How GA4 Tracking Differs from UA How to Set Up Google Analytics 4: The Basics Create Your GA4 Property Set Up... [...]

Local SEO Guide has published a comprehensive article on ‘Google Analytics 4 vs Universal Analytics’ explaining what is changing with the widespread acceptance of GA4. This article covers the following: What is Google Analytics? Does Google Analytics 4 (GA4) use cookies? Google Analytics 4 benefits What you will lose when you change to GA4 Adding a Google Analytics 4 property (to a site that already has Analytics) How to set up a new GA4 property (for a site that doesn’t have Analytics) How to create a GA4 account. Google Analytics 4 vs Universal Analytics: Everything you need to... [...]

Digital Mantis, Inc. contributor David Vanhee has published a new guide on ‘Custom Alerts In Google Analytics 4’. This guide covers the following: What are custom alerts in Google Analytics? Custom alerts in UA and GA4 Where can you find custom alerts in UA? How to activate suggested custom alerts in GA4? GA4 custom insights VS GA3 custom alerts How to edit a custom insight alert in GA4? 6 tips to get the most out of GA custom alerts Key takeaways: custom alerts in Google Analytics. Custom Alerts In Google Analytics 4 Digital Mantis, Inc.  [...]

Analytics Mania has published a new video ‘Google Analytics 4 Tutorial for Beginners (2022)’ explaining the Google Analytics 4 features. This video covers the following: Create a Google Analytics 4 account/property Overview of Google Analytics 4 admin panel Enhanced Measurement in Google Analytics 4 Other settings in the admin panel Standard reports in Google Analytics 4 Explorations in Google Analytics 4 Advertising reports in Google Analytics 4 Install Google Analytics Seeing data in Google Analytics 4 reports Track custom events with Google Analytics 4.  [...]

Google’s universal analytics will be turned off on 1 July 2023. So it is important to have GA4 set up before the end of June this year. Builtvisible contributor Gary Stubbenhagen has published a brief guide on how to migrate and what you should do now. He says, “Here are some key timeline dates for the coming year to help you get up and running with GA4 and make sure you’re not losing any valuable data. 30th June 2022 By 30th June this year, you’ll need to have business-critical data like traffic sources, content viewed and conversions, already in place and validated. If you complete... [...]

Google Analytics helps you understand your site’s performance and make decisions based on website or app usage data. Search Engine Journal contributor Paul Schmidt has shared five ways to check if Google Analytics is working for you. He says, “Whether you are launching a new site, redesigning an old one, or merging multiple websites, here are five ways to ways to check whether Google Analytics is working. 1. Conduct A Google Analytics Tracking Audit One of the first steps to take in this process is developing clear documentation of: What are the accounts, properties, and views that... [...]

Search Engine Journal has published a new episode of the Search Engine Journal Show podcast ‘Google Analytics 4 – Everything You Need To Know’. Loren Baker says, “Google is moving all Google Analytics to GA 4 in July 2023 and wants companies to run on GA 4 by July 2022 to have year-over-year data once the 2023 switchover begins. Charles Farina of AdSwerve joined me on the SEJ show to discuss Google Analytics 4 and the implementations and customizations which can be used with this newer analytics solution from Google. You’ll gain insight into what you can expect from GA4, how... [...]

Content grouping in Google Analytics 4 is a powerful way to organize and analyze the performance of topic clusters on your site or webshop. Data Driven has published ‘Content Grouping in GA4: Beginner’s Guide’ to help marketers understand content grouping in Google Analytics 4. This comprehensive guide covers the following: What is content grouping in Google Analytics 4? Prepare GA4 content grouping with these examples Example 1: Blog content groups Example 2: content groups on web shops Limitations of GA4 content grouping Limitation 1: only 1 GA4 content group Limitation 2: page... [...]

MarketingProfs has published a new podcast episode ‘Why Google Analytics 4 Requires Your Immediate Attention’ featuring Katie Robbert. The MarketingProfs team says, “In the latest episode of Marketing Smarts, Robbert digs into exactly how GA4 differs from the previous version of Google Analytics. One reason she recommends setting aside some time to get educated on the switch to GA4 is that so many of the metrics are different. Bounce rate, for example, does not exist in Google Analytics 4; it’s been replaced by engagement rate; and yet, the two are not directly inverse... [...]