Google Search Central has published a new video answering the question ‘Does Google ignore hashtags in a URL?‘. The Google team says, “Learn if Googlebot ignores what’s behind the hashtag or number symbol when crawling and indexing the web. John shares how pages with JavaScript sometimes handle these differently.” [...]
Archive for the 'Google Search Trends' Category
In its series explaining various Google Ranking factors, Search Engine Journal contributor Miranda Miller has published an article explaining whether Author Authority is a Google Ranking Factor. She says, “When determining the overall quality of a webpage and how well it answers a search query, Google emphasizes E-A-T. That is Expertise, Authoritativeness, and Trustworthiness. But does this include the E-A-T of the author? Does it matter if the piece was written by a genuine expert rather than a recent journalism graduate? Author authority is a concept that has been around for years. And... [...]
A meta description is an HTML element that provides a brief summary of a web page. A page’s meta description tag is displayed as part of the search snippet in a search engine results page (SERP) and is meant to give the user an idea of the content that exists within the page and how it relates to their search query. Neil Patel has published a new video ‘How Google Wants You to Create Meta Descriptions’ explaining how to write meta descriptions for Google Search. He says, “How Google wants you to create meta descriptions. Have you ever done a search on Google and notice... [...]
MOZ has published the latest episode of Whiteboard Friday video ‘Measuring E-A-T?’ featuring Lily Ray. The MOZ team says, “The level of trust users have in your brand’s expertise is an important component when vying for that #1 spot, but Google has been ambiguous about what E-A-T (expertise-authoritativeness-trustworthiness) actually is, and how it plays into your SERP rankings. In today’s episode of Whiteboard Friday, Lily Ray discusses the ways in which you can prove that all important “E” – expertise.” MOZ [...]
In the Search Engine Journal series explaining various Google ranking factors, Kristi Hines has published an article weighing Spelling & Grammar as Google ranking factors. She says, “Spelling and grammar are not direct Google ranking factors. However: They are important signals to users of your website about its quality, and you should care more about that than whether the algorithm counts them. Google is not the only search engine, and they might be ranking factors for other search engines. A perfect editing job may not impact your rankings in Google search, but it can help with other... [...]
Watch Neil Patel’s latest video ‘Google’s Helpful Content Update’ to explore the most recent helpful content update from Google. He says, “Google’s helpful content update. Have you noticed that when you search, some of the content that is ranked on Google is just obviously written for search engines. And when you read that content it provides little to no value. Some of those pieces of content contain even tons of keywords that don’t really flow within the article. ” Neil Patel’s Blog [...]
Google Search Central has published a new video ‘Location-specific websites’ as part of #AskGooglebot featuring John Mueller. The Google team says, “Implementing geo IP redirects can be tricky, learn where to begin in this episode of AskGooglebot. John Mueller recommends next steps and shares a few aspects to remember when you have a location-specific website.” [...]
Search Engine Journal contributor Ruth Everett has published ‘A Guide To Google’s Knowledge Graph Search API For SEO’. She says, “Google introduced the Knowledge Graph in 2012 to help searchers discover new information quicker. Essentially, users can search for places, people, companies, and products and find instant results that are most relevant to the query. The Knowledge Graph is a collection of topics, also known as entities, connecting to other entities. Entities are single information objects that can be uniquely defined. They enable Google to go beyond just keyword... [...]
Search Engine Journal contributor Matt G. Southern has published an article explaining whether RankBrain is a ranking factor in Google Search. He says, “RankBrain does more than understand language; if you need a hint at its other function, it’s in the name: Rank. In this article, we’ll investigate the claims around RankBrain as a ranking factor, providing clarity on what RankBrain is and how it impacts search results. RankBrain is a technology that seems to impact how Google returns search results. Due to its association with search, many people consider RankBrain a ranking factor. Without... [...]
Website Quality Score can be a valuable tool in identifying ways to improve your ads, keywords, and landing pages. Search Engin Journal contributor Kristi Hines has published an article explaining the usefulness of Website Quality Score: as a Google Ranking Factor. She says, “Google Ads uses Quality Score. Quality Score is a number between one to 10 Google assigns to PPC ads, based on three factors: Expected click-through rate (CTR): The likelihood that your ad will be clicked when shown. Ad relevance: How closely your ad matches the intent behind a user’s search. Landing page experience:... [...]