Search Engine Journal has published a new e-book ‘Google Ranking Factors: Fact or Fiction’. This 85-chapter e-book explains Google ranking factors in detail. The SEJ team says, “The Search Engine Journal team has spent more than 200 hours researching and compiling our findings on 88 signals that have been declared, at one point or another in time, to definitively be Google ranking factors. And now you can read our results in Google Ranking Factors: Fact or Fiction. With this investigation into the validity of supposed ranking signals, our team has done its best to avoid guesses... [...]
Archive for the 'Google Search Trends' Category
The term E-A-T stands for expertise, authoritativeness, and trustworthiness. YMYL stands for Your Money or Your Life. YMYL content and sites have a higher potential to affect the finances or well-being of searchers. seoClarity contributor Mark Traphagen has published a video explaining Google E-A-T and YMYL in SEO. He says, “Here’s how E-A-T and YMYL come together. The more YMYL a site or page is, the more weight raters are told to give E-A-T. This has been a long-time concern of Google’s, as exemplified by the Google authorship experiment from 2011 to 2014, where content authors... [...]
Google Ads has published a new guide called ‘Unlock the Power of Search’ highlighting best practices on how to use automation to reach customers. This guide covers the following: The keyword challenge Google Ads keyword matching How we understand language and intent How Google Ads keyword matching works Reaching the right customers with your keywords How to find more queries that perform Setting the optimal bid for each user Why it’s critical to use Smart Bidding with broad match How broad match helps Smart Bidding perform better Comparing the costs of exact match and broad match Creating... [...]
User-generated content (UGC) is considered a valuable entity as it helps you boost the content value of your website by adding new perspectives and engaging information from your visitors or customers. Search Engine Journal contributor Kristi Hines has answered this important question – Is User-Generated Content A Google Ranking Factor? She says, “What is user-generated content? UGC can be text, images, video, or some other form of content (e.g., blog comments, forum posts, product reviews) that has been created for a brand, business, or publication by someone not associated with... [...]
Third-Party Cookies are becoming a controversial way for marketers to track their customers. HubSpot has published a new video ‘Google Third-Party Cookie Removal: What Marketers Should Do NOW’. The HubSpot team says, “In this video, we dive into Chrome’s upcoming third-party cookies ban and what it means for online marketers. Learn about the implications of the ban and find out which tips you can use to make sure your marketing campaigns are still effective!” HubSpot [...]
Google has the largest search engine market share with more than 85% of global traffic. With the right keyword selection and content, you can make the most of your SEO efforts. Search Engine Journal contributor Kristen M. Vaughn has shared 12 strategies to improve your Google keyword rankings. She says, “Let’s take a closer look at various ranking factors and discuss how you can more effectively use keywords to drive search traffic. 1. Measure Your Rankings The first (and probably the most obvious) place to start is measuring your rankings. Without a solid understanding of your baseline... [...]
Search Engine Journal’s Loren Baker has published the latest Search Engine Journal Show podcast ‘Mastering SEO Within Google’s SERPs’ featuring Dr. Pete Meyers. He says, “Google is always looking for ways to push the limits and make its search engine more intelligent. Dr. Pete Meyers from Moz joined me to talk about how you can optimize your site to better represent itself within Google’s search results, including title tags, featured snippets, indented results, and other Google SERP real estate opportunities. If you want to rank higher in Google search results, this... [...]
Digital Marketing Depot is hosting a webinar ‘4 Steps to Ranking Higher on Google with Hub and Spoke Content Marketing’ on Tuesday, May 3, 2022, at 1.00 pm EDT. The DMD team says, “A hub and spoke content marketing strategy can help you boost keywords rankings, increase website traffic, and enhance downstream metrics like conversions, leads, and sales. In fact, Conductor helped one company experience a 328% increase in the number of keywords ranked on page 1 of Google! Join two of Conductor’s SEO mentors, Zack Kadish and Chaz Marshall, as they share the basics of a hub and spoke... [...]
Digital Marketing Depot is hosting a webinar ‘4 Steps to Ranking Higher on Google with Hub and Spoke Content Marketing’ on Tuesday, May 3, 2022, at 1.00 pm EDT. The DMD team says, “A hub and spoke content marketing strategy can help you boost keywords rankings, increase website traffic, and enhance downstream metrics like conversions, leads, and sales. In fact, Conductor helped one company experience a 328% increase in the number of keywords ranked on page 1 of Google! Join two of Conductor’s SEO mentors, Zack Kadish and Chaz Marshall, as they share the basics of a hub and spoke... [...]
Your free Business Profile on Google My Business helps you drive customer engagement with local customers across Google Search and Maps. Search Engine Journal contributor Sherry Bonelli has published ‘The Complete Guide To Google Business Profile Reviews’. She says, “Online reviews are important to local businesses for several reasons. First, consumers rely on online reviews to help decide which local business to choose when it comes to products and services. According to BrightLocal’s Local Consumer Review Study, 92% of consumers said that negative reviews make them... [...]