PageSpeed Insights is a free performance tool that analyzes the content of a given webpage and provides page speed scores for both the mobile and desktop versions of the page. Search Engine Journal has published a technical guide ‘Google PageSpeed Insights Reports’. Manick Bhan says, “Beyond SEO, page speed is also essential to the overall user experience. For mobile users, page load speed is considered the most important factor, even more so than quickly finding what they are looking for or the aesthetic quality of the page. A one to three-second delay increases the visitor’s... [...]

Google keeps rolling out new search updates to provide a great search experience to its users. Do these updates help the businesses or hurt them? Watch Content Marketing Institute’s latest video ‘Will Google’s Update Help or Hurt Your Rankings?’ to find out the answers. Content Marketing Institute  [...]

Search Engine Journal has published the second edition of its e-book ‘Google Ranking Factors: Fact or Fiction’. The SEJ team says, “To help you plan SEO campaigns and make the most of your budget, each chapter of this ebook covers: The claims about each element of SEO. The evidence about that element’s status as a ranking factor. Our final verdict and reasoning. The second edition includes 25 updated chapters to reflect the ongoing evolution of Google’s algorithms. So, if you have a specific question or you’re ready to jump in and learn about confirmed Google ranking factors,... [...]

Google Ads & Commerce Blog Scott Herman has published an article on simplifying measurement with the Google tag. He says, “Measurement is the bedrock of digital advertising. Accurate measurement relies on robust tagging to help you reach people who have visited your website or app. It also serves as the foundation of a privacy-centric measurement strategy revolving around information people agree to share with you, so-called consented, first party and modeled data. It’s critical that advertisers have durable, sitewide tagging in place as legacy identifiers such as third-party cookies... [...]

Search Engine Journal contributor Roger Montti has published an article explaining Google’s updated Article Structured Data Guidelines. He says, “Google updated its Article structured data guidelines to reflect that they dropped the AMP requirement and changed the image guidelines for Top Stories eligibility. Three changes to the guidelines make it clear that eligibility for the top stories section that can dominate the top of the search results became accessible for more publishers. Why Top Stories is Important Top stories is a way for Google to feature fresh news content in the search... [...]

Content is meant for the users. It should address their needs. This is what the latest Google’s helpful content update is all about. The Google Search Central team says, “Google Search is always working to better connect people to helpful information. To this end, we’re launching what we’re calling the “helpful content update” that’s part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results. Below is more about the update and things creators should consider. Focus on people-first content The... [...]

The Google search engine results pages (SERPs) continue to get more complex and visual with hundreds of new SERP features. seoClarity contributor Mitul Gandhi has published an article on evolution of the Google SERPs. He says, “There’s a handful of SERP features that transform the results pages from primarily text-based to image-based. Some of these include: Product ads and listings​ Image listings​ Thumbnails in web listings​ Image carousels in web listings​ And more!   Image Pack When the image pack is triggered, it ranks in position 1 more than 40% of the time.” Evolution... [...]

Watch John Mueller answering the question ‘Does a CMS matter for ranking in Google Search?’.  [...]

Performance Max campaigns are a new way for advertisers to access all Google Ads inventory from a single campaign across YouTube, Display, Search, Discover, Gmail and Maps. The Google Ads team has published ‘Achieve your goals across Google’s ad channels with Performance Max’, Google’s official guide to creating and optimizing Performance Max campaigns. The Google Ads team says, “This new automated campaign should be used together with your existing campaigns. With the help of automation and Smart Bidding, it helps you maximize performance and deliver results against... [...]

Google has published a new guide ‘Drive sales, leads and web traffic with Video’ to help marketers get the most from their websites. The Google Ads team says, “People are turning to digital platforms like YouTube for shopping inspiration and product discovery. In fact, 70% of viewers say they’ve purchased products they found on YouTube. Whether they’re discovering a product or making a purchase, people are turning to digital platforms like YouTube for shopping inspirations. In fact, a study showed that YouTube viewers are twice as likely to go in-store or online to buy something... [...]