Search Engine Journal contributor Matt G. Southern has published an article explaining whether RankBrain is a ranking factor in Google Search. He says, “RankBrain does more than understand language; if you need a hint at its other function, it’s in the name: Rank. In this article, we’ll investigate the claims around RankBrain as a ranking factor, providing clarity on what RankBrain is and how it impacts search results. RankBrain is a technology that seems to impact how Google returns search results. Due to its association with search, many people consider RankBrain a ranking factor. Without... [...]

Website Quality Score can be a valuable tool in identifying ways to improve your ads, keywords, and landing pages. Search Engin Journal contributor Kristi Hines has published an article explaining the usefulness of Website Quality Score: as a Google Ranking Factor. She says, “Google Ads uses Quality Score. Quality Score is a number between one to 10 Google assigns to PPC ads, based on three factors: Expected click-through rate (CTR): The likelihood that your ad will be clicked when shown. Ad relevance: How closely your ad matches the intent behind a user’s search. Landing page experience:... [...]

The constantly changing Google algorithm is aimed at improving the search experience for its users. By keeping pace with these updates, you can continue to increase your website traffic. The Content Marketing Institute contributor Jim Yu has published an article featuring helpful content dos and don’ts for the new Google update. He says, “To produce helpful content, you need to become more thoughtful about understanding your target audience, their search intent, who you target, and what you create. First, think about how audiences become frustrated with sites and, specifically, content.... [...]

High-quality content, mobile-first strategy, page experience, page speed, and on-page optimization are some top-ranking factors. Search Engine Journal contributor Matt G. Southern has published an article explaining the importance of title tags in Google search results. He says, “Google unquestionably uses the HTML title tag to understand what pages are about so it can rank them in search results. The company’s official SEO starter guide recommends unique, accurate, and brief but descriptive titles on all website pages. But when it comes to the strength of page titles as a ranking factor,... [...]

The Google I/O team has published a new video ‘The latest on Google Search for site owners’ featuring Dikla Cohen and John Mueller. Dive into what’s new and important across Google Search for website, CMS, and hosting platform developers.  [...]

When it comes to Google search rankings, we need to consider several factors that affect performance. Search Engine Journal contributor Roger Montti has published an article answering the question on whether Google penalizes sites with the same look. He says, “Google’s John Mueller answered the question if Google penalizes sites that are nearly identical. Mueller used examples of different levels of similarity between sites and suggested which one to avoid. Will Google Rank Sites that Look the Same? The question asked was about whether two sites that look similar could still rank in Google... [...]

Google Search Central has published a new document featuring ‘Google Images best practices’. The GCS team says, “Google Images is a way to visually discover information on the web. Users can quickly explore information with more context around images with new features, such as image captions and prominent badges. By adding more context around images, results can become much more useful, which can lead to higher quality traffic to your site. You can aid in the discovery process by making sure that your images and your site are optimized for Google Images. Follow our guidelines... [...]

With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid Search management has evolved. Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search. Digital Marketing Depot is hosting a webinar ‘How Google Paid Search Automation Has Changed the Game for Marketers’ on Thursday, September 15, 2022, at 1.00 pm EDT. The DMD team says, “Join Vishal Maru, VP of Solutions at iQuanti, as he discusses the three value-added tasks marketers... [...]

Google Search Central has announced a core algorithm update that may reflect noticeable changes to search results. The rollout could take 2 weeks to complete. More information available on Google Search Central  [...]

Last month, Google has released the August 2022 helpful content update. The new helpful content update specifically targets content that seems to have been primarily created for ranking well in search engines rather than to help or inform people. Squirrly has published an article featuring key things about this update. The Squirrly team says, “Here are the most important things to keep in mind to ensure you’re creating people-first content based on the advice and guidelines provided by Google. Move over to the next sections to find what Squirrly has in store for you, both in Squirrly SEO... [...]