Just a few years ago the influencer marketing concept was very much new and it was limited only to celebrities and a few dedicated bloggers. Today it has turned out to be an altogether new form of marketing. It is very important to know about this form and use it for business success. The MarketingProfs team is hosting a webinar on ‘How to Build (and Level Up) Influencer Campaigns’ on Thursday, August 15, 2019 at 2.00 pm ET. Attend this webinar and learn: The six elements of influencer campaigns and how to build for them To establish goals for your influencer campaigns and measure appropriately Tips... [...]

Your content marketing journey does not rely only on the text. It is strongly empowered by several other elements such as video, podcasts, infographics and more. Webinar is one such tool that helps you to get prospects’ attention and then its recording becomes a lifelong content asset. Content Marketing Institute is hosting a webinar on ‘How to transform your webinars into an endless supply of content’ on Wednesday, August 14, 2019 at 2.00 pm EDT. CMI team says, “Join Content Marketing Institute and Intrado Digital Media for an exclusive conversation about how to transform your... [...]

Strong and reliable marketing technology is vital to your marketing and business growth. Marketing Technology also known as MarTech refers to the software and tech tools marketers use to plan, execute, and measure marketing campaigns. Digital Marketing Depot is hosting a webinar on ‘How to design and build the ideal martech stack’ on Wednesday, August 14, 2019 at 1.00 pm EDT. Attend this webinar and learn: The process for designing an enterprise-grade martech stack How to refine, optimize and evaluate your tech stack to support organizational goals How to map your current martech tools to... [...]

The MarketingProfs team is hosting a webinar on ‘How to Build (and Level Up) Influencer Campaigns’ on Thursday, August 15, 2019 at 2.00 pm ET. Attend this webinar and learn: The six elements of influencer campaigns and how to build for them To establish goals for your influencer campaigns and measure appropriately Tips to reach out and convince influencers to work with you What bleeding-edge brands are doing to take influence marketing to new levels of success. How to Build (and Level Up) Influencer Campaigns MarketingProfs  [...]

The Digital Marketing Depot is hosting a webinar on ‘Location data strategies to improve customer experiences’ on Tuesday, August 20, 2019 at 1.00 pm EDT. Attend this webinar and learn: How to innovate around location insights to create personalized experiences Refined segmentation techniques that will reduce waste and improve campaign ROI Strategies to increase customer engagement by combining customer behavior and experiences with online and offline data Location data strategies to improve customer experiences Digital Marketing Depot  [...]

The Content Marketing Institute team is hosting a webinar on ‘Discover open marketing: what every modern marketer needs to know’ on Wednesday, July 31, 2019 at 2.00 pm EDT. The CMI team says, “Open marketing starts as a philosophy, but it really shines when put into practice. Join Katie Staveley, VP of Marketing at Mautic, as she shares a true story that shows how open marketing is within reach for every business. Attend this webinar to: Get a clear definition – and see real life examples – of open marketing  Start imagining practical new ways your team and business can personalize... [...]

The Content Marketing Institute team is hosting a webinar on ‘How to develop a loyal YouTube audience’ on Wednesday, August 7, 2019 at 2.00 pm EDT. The CMI team says, “Attend this webinar to: That the story the brand communicates is more powerful than the production value of the video. There are certain elements that make it easy for people to fall in love with a brand. The 7 elements that make people fall in love with a brand. Practical examples of how popular creators naturally integrate these elements into their videos. Ideas for how participants can start integrating those elements... [...]

The MarketingProfs team is hosting a webinar on ‘A Winning Digital Ad Strategy’ on Thursday, July 25, 2019 at 2.00 pm ET. Attend this webinar to learn some useful ways to improve your email marketing performance. The MarketingProfs team says, “Digital ads are an essential component to any good marketing campaign. But they won’t achieve killer results by magic. If your digital ad strategy isn’t performing as well as you’d hoped—or if your efforts have been more ad hoc than strategic—we’re here to help. This webinar focuses on the best ways to run digital campaigns... [...]

Digital Marketing Depot is hosting a webinar on ‘B2B site search best practices: giving customers what they need, when they want it’ on Thursday, July 25, 2019 at 1.00 pm EDT. The DMD team says, “Join us to learn how Acuity Brands — the largest manufacturer of lighting and lighting control systems in North America — completely rebuilt its search-led website in just five months. Andrew Crowder, VP of Enterprise Architecture – Web, will share his team’s strategy for executing on a critical imperative, with tips on planning, lessons learned, and what’s next for search. Attend this... [...]

The Digital Marketing Depot is hosting a webinar on ‘AI and digital paid media: are PPC managers being replaced?’ on Thursday, August 22, 2019 at 1.00 pm EDT. Attend this webinar and learn: The growing complexity and evolution of PPC ManagementWhich PPC tasks can and should be automated…. and which ones shouldn’tTools that will save you time so you can focus on your strategy. AI and digital paid media: are PPC managers being replaced? Digital Marketing Depot  [...]