Search Engine Journal contributor Christine Zirnheld has published a new podcast episode ‘Google Ads Conversion Time Reporting, Facebook Ads in Search Results & More News from This Week’ featuring Greg Finn. Zirnheld says, “Join Greg Finn and Christine “Shep” Zirnheld as they break down the news and hot topics that the digital community is discussing on this week’s episode of Marketing O’Clock. This week, Apple introduced a new way to search for podcasts and we attempt to use it to get more celebrities to tune in to our show. Plus, we’re telling you why Instagram... [...]

Google displays featured snippets at the top of its Organic results. The snippets show the extracts from the web pages that answer search engine queries. Portent contributor Evan Hall has shared an article on how you can compete to get listed in the featured snippets. Hall says, “Your content must rank on the first page of Google’s search results to be eligible for a featured snippet. SEMrush and Ahrefs have done research in the past to see where the source pages of featured snippets rank, and over 99% of the time pages in the first 10 blue links are the source. However, your page... [...]

By creating a strong SEO strategy you can get your websites listed in Google search results and increase organic traffic. But sometimes a change in the search engine algorithm makes your site disappear from the listnings. Ahrefs contributor Joshua Hardwick has shared nine reasons why your websites are not showing up on Google. Hardwick says, “If Google doesn’t know about the existence of the page you’re trying to rank or thinks it doesn’t deserve to rank, then it won’t show up anywhere that matters in the search results. For that reason, to show up in Google, three things... [...]

Distilled contributor Joel Mesherghi has published a free guide offering a pathway to evaluate website quality. The guide is titled ‘Use Google’s Search Quality Evaluator Guidelines To Assess Site Quality’. Mesherghi says, “To make sure that Google’s search engine is returning the right answers, Google regularly uses human contractors to evaluate search results to make sure that the latest algorithm is returning the kind of results they want. Google’s Quality Evaluator Guidelines are the instructions that they give these evaluators”. The guide contents include: What... [...]

With rising platforms and increasing number of users, the social media platforms are becoming more and more lucrative for the brands. If you want to take your marketing to the next level with your social presence, it’s high time you develop social media marketing management skills Falcon team is hosting a webinar on ‘What makes a great social media manager?’ on Thursday, September 26, 2019 at 10.00 am ET. Attend this webinar and learn to: The skills needed to become a social media pro The tools for daily use that can help get you there 5 incredible social media case stories that inspired... [...]

The agile marketing strategy uses self-organizing, cross-functional teams doing work in frequent iterations. It helps organizations in focusing team efforts on those aspects that deliver value to the end-customer. MarketingProfs team is hosting a webinar on ‘Agile project management for marketers’ on Thursday, September 19, 2019 at 2.00 pm ET. Attend this webinar and learn to: Use the Lean concept of a Minimum Viable Project to your marketing projects and campaigns Increase the output of everyone on your project by empowering them to tell you “no” Avoid massive marketing fails... [...]

Marketing automation can transform the way you do business. It helps in several ways. For example, it reduces staff requirements, increases revenue, improves customer targeting, increases customer life-span and cross-selling etc. The Digital Marketing Depot is hosting a webinar on ‘Best practices for implementing & optimizing marketing automation technology’ on Tuesday, September 17, 2019 at 1.00 pm EDT. Attend this webinar and learn: New marketing automation trends and tool features  How marketing automation can enhance sales and marketing alignment Tips for using marketing automation... [...]

With rising platforms and increasing number of users the social platforms are becoming more and more lucrative for the brands. You need right social media marketing management skills to take your marketing to the next level. Falcon team is hosting a webinar on ‘What makes a great social media manager?’ on Thursday, September 26, 2019 at 10.00 am ET. Attend this webinar and learn to: The skills needed to become a social media pro The tools for daily use that can help get you there 5 incredible social media case stories that inspired us . What makes a great social media manager? Falcon  [...]

Customer feedback is highly useful in improving your service and leading your business towards success. With rising technological solutions you can avail new ways to learn about the customer satisfaction. The Digital Marketing Depot is hosting a webinar on ‘From customer reviews to customer insight: best practices in AI and sentiment analysis’ on Thursday, September 5, 2019 at 1.00 pm EDT. Attend this webinar and learn: Techniques to leverage long-tail reviews into search best practices. Tips to analyze review sentiment at scale in order to identify in-store concerns at the national or local... [...]

The agile marketing strategy uses self-organizing, cross-functional teams doing work in frequent iterations. It helps organizations in focusing team efforts on those that deliver value to the end-customer. MarketingProfs team is hosting a webinar on ‘Agile project management for marketers’ on Thursday, September 19, 2019 at 2.00 pm ET. Attend this webinar and learn to: Use the Lean concept of a Minimum Viable Project to your marketing projects and campaigns Increase the output of everyone on your project by empowering them to tell you “no” Avoid massive marketing fails by designing... [...]