Search Engine Results Pages (SERP) are the pages you see in response to your search queries on search engines. SERPs feature rich snippets, paid search results, universal graphs and knowledge graphs. Google continues to make changes to the SERPs for providing better user experience. Search Engine Journal‘s Brent Csutoras has published a new podcast episode ‘The Changing Landscape of Google’s SERPs’ featuring Peter Leshaw. Csutoras says, “For episode 182 of The Search Engine Journal Show, I had the opportunity to interview Peter Leshaw, a seasoned digital marketing... [...]

Publishers, such as IM NewsWatch and other website operators, use Google’s “nofollow” link attribute while linking to a page but they don’t want to imply any type of endorsement, including passing along ranking credit to another page. Google introduced this attribute a decade ago. The company is going to make changes to it in the next month. State of Digital contributor Jodie Harris has published an in-depth article highlighting Google’s new rule on digital marketing and PR. Harris says, “Any link builder who has worked on a digital PR campaign will... [...]

To create long lasting impact on your customer’s minds and influence them your visual content must be well-optimized. Image optimization process can help you to get more traffic to your sites. PPC Hero contributor Alaina Thompson has shared a video ‘Images Are Going To Infiltrate Google Search’ describing the future of images in SEO. Thompson says, “Do you ever want to compare notes on the PPC media industry with people outside of your company? Do you ever want to hear what other paid media experts are concerned about, excited for, or planning to test? Our... [...]

Rank Ranger team has published a new podcast episode titled’How Accurate are Google’s Results?’ featuring Jenny Halasz. Talking about this episode, Mordy Oberstein says, “The wonderfully wonderful Jenny Halasz chats it up about Google’s ability to offer nuanced results on the SERP: Is Google living up to the hype? Does it consistently offer clear and nuanced results?How’s that whole BERT thing working out at this point?Where are the gaps in Google’s interpretation skills and what does that mean for your site? Plus, we breakdown how Google uses its... [...]

Google’s BERT (Bidirectional Encoder Representations from Transformers) algorithm update is considered one of the most significant algorithm updates in the recent past. To help you adjust with the new algorithm, Seer Interactive contributor Taylor Hurff has shared five steps to find BERT keywords. Hurff says, “To find new keywords you rank for after BERT and those you stopped ranking for after the update, you’ll need to head over to Google Search Console. You can attempt this same process with SERP tracking tools, but as we mentioned above, they won’t be nearly as comprehensive... [...]

Google has published the list of top trending searches for the year 2019. This list reveals the most popular topics in 2019 across different categories. Top trending searches in US Disney PlusCameron BoyceNipsey HussleHurricane DorianAntonio BrownHurricane DorianNotre Dame CathedralWomen’s World CupArea 51 raidCopa America. You can view top trending searches worldwide on the following page. Year in Search 2019  [...]

According to Internet Live Stats , 3.5 billion Google searches are made everyday. The Google search volume grows by 10% every year. You need to develop a strong SEO strategy to get more traffic from Google. Unbounce contributor Amy Middleton Hebdon has shared four ways to drive more traffic from Google. Hebdon says, “The opportunity to drive targeted, affordable traffic with Google Ads is massive—even if no one is entering your product or service into a search box. Here are four types of Google Ads that will deliver a real bang for your buck. 1. Drive Desire with YouTube Ads More than a... [...]

By learning how Google ranks content in its search results, you can create content that is search-engine friendly. As we know, the search giant keeps working on its algorithms to deliver appropriate search results. Rank Ranger’s Mordy Oberstein has published an article highlighting how Google identifies good content and bad content. Oberstein says, “There are all sorts of theories out there about how Google knows when it’s looking at good content versus bad content. What these theories so often forget is the greatest resource available to Google. That, of course, is the amount... [...]

Search Engine Marketing is one of the most important marketing channels to generate web traffic. And as we know, Google is the leading player when it comes to search. So if you are able to get into how the search engine acts, you could boost your business growth. Exposure Ninja’s Mike Curley has published a new podcast episode ‘How Google Thinks’ with Andy Tuxford. Curley says, “Our latest episode is a must-listen for any SEO lovers out there or for anyone who likes to talk SEO technicalities. Learn some tips from a tried-and-tested industry expert with the... [...]

The classic analytics.js snippetThe newer, more recent gtag.js snippet The correct version to use depends on how GA has been implemented on the site: Via analytics.js library (hardcoded)Via gtag.js (hardcoded)Via GTM (using a Tag manager) In this article, we’ll dive into the best practice implementation of hardcoding the Optimize snippet onsite, and how to approach this depending on your setup”. CRO Best Practice – Implementing Google Optimize Merkle Blog You can use Google Optimize testing tool to offer a great website experience to your visitors.... [...]