Micro-influencer concept of marketing is quite popular among social media. In Micro-influencer programs, brands target individuals with smaller social media followings on to promote products with authentic, visual posts instead of sponsored ads. What Is a Micro-Influencer? HubSpot states: “Micro-influencers are social media users unlike typical celebrities, experts, or public figures. They’re individuals who work or specialize in a particular vertical and frequently share social media content about their interests. Unlike traditional “influencers,” micro-influencers have... [...]

According to an eMarketer report, 86% of marketers have used influencer marketing in the past year. This form of marketing in which focus is placed on specific key individuals rather than the target market as a whole is quite popular among the marketers nowadays. HubSpot columnist Aja Frost has shared a blog experiment focused on influencer marketing and has also given three tips to improve it. Frost says, “If you’re trying to drive traffic, use your time and energy to get one major influencer on board rather than five to 10 mid-level ones. An influencer’s impact depends on... [...]

94% marketers agreed that Influencer marketing has worked for them. According to an eMarketer report, 86% of marketers have used influencer marketing in the past year. Business.com columnist Kim Westwood has shared five trends that are taking place in the influencer marketing domain. Here are the trends Westwood has focused: Micro-influencers will still be important, but brands will become mindful of the resources required to manage them Brands will recognize the value of long-term influencer relationships Multi-brand collaborations will become more prevalent. Multi-brand collaborations will... [...]

Influencer marketing, a form of marketing in which focus is placed on specific key individuals rather than the target market as a whole, is effective according to 94% marketers (as reported by AdWeek). The site has also stated that for 78% marketers determining the ROI of influencer marketing will be a top challenge in 2017. Small Business Trends’ Gabrielle Pickard-Whitehead has shared some tips to help marketers establish themselves in influencer marketing. Advising marketers, Gabrielle says, “Instead of being present and active on a myriad of social media networks, you should... [...]

Murray Newlands says, “Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns spanning a variety of marketing channels without investing a huge amount of time into them. But the real question is: What is Influencer Marketing? Influencer marketing is the process of integrating people of influence into your marketing strategy in order to increase: The number of visitors to a website The number of “likes”, “shares”, and “follows”... [...]

Pratik Dholakiya says, “Influencer marketing is not a new thing; it’s been a useful tool in advertising since the 1700s, when chinaware brands like Wedgewood used royal endorsements. From 1875 to the early 1900s, trading cards were used to sell products, and a picture of a celebrity would often be included in the packaging for collectors. American baseball athletes, meanwhile, were even featured on collectible cards in the “Kodas” cigarette brand in the early 1900s. Social media, however, has dramatically up-ended the modern influencer game; as a crowd-sourcing tool, it’s... [...]

Patricio Robles says, “Can influencers and affiliate marketing be a match made in heaven? Online retail’s 800-pound gorilla is apparently interested in finding out. Last week, it was revealed that Amazon has launched a beta of an invite-only Amazon Influencer Program “exclusively designed for social media influencers with large followings and a high frequency of posts with shoppable content.” According to TechCrunch’s Sarah Perez, the program functions like the company’s affiliate program in that participants are paid a commission for product sales that they... [...]

Ben Davis says, “Are marketers doing enough to prove the ROI of influencers? Do they even need to? Econsultancy has just published a discussion of the topic, titled Measuring the ROI of Influencer Marketing, in association with Fashion & Beauty Monitor. Let’s look at some of the issues. Influencer marketing is now at the top table The first point to make is that spending on influencer marketing is not insignificant. The past couple of years have seen high profile campaigns, particularly in fashion and beauty, but also in travel, food and beyond. Sponsored social posts from the... [...]

Nikki Gilliland says, “In 2016, almost half of Airbnb consumers were reported to be between the ages of 18 and 34. In contrast, only 28% of hotel guests who booked with Marriott online were millennials. So, with younger generations embracing the sharing economy, Marriott has decided to do something about it by turning to every millennial’s sort-of-favourite app – Snapchat. What’s it all about? Here’s a run-down of the campaign. Using the power of influencers Instead of a standard Snapchat ad, which is often just a 10 second clip, Marriott has created three-minute long ‘Snapisodes’... [...]

Sonia Simone says, “We’ve been telling you there’s no great secret to search optimization, but that’s kind of a lie, isn’t it? There is one not-so-secret ingredient that makes SEO work. It also makes social sharing work. Referrals, too. I won’t be mysterious about it — it’s links. Links make the web go around. They’re why it’s called a web in the first place. When good websites link to you, those links are votes of confidence. Get enough votes and you win. The hard part? Getting enough of the right links, from the right people. To do that, you need two things: Great stuff... [...]