Content Marketing Institute columnist Bethany Johnson has shared some highly useful lessons based on Amisha Gandhi’s (VP, influencer marketing, SAP Ariba) 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand. Johnson says, “Amisha started SAP’s program with, as she put it, “a blank slate.” No centralized, global influencer marketing existed at SAP before late 2015. Rather than create a worldwide program all at once, Amisha planned a phased rollout that would result in learning she could build on for future programs. @AmishaGandhi.CLICK... [...]

A recent survey published on PRWeek has found that people feel that there is a need of guidelines to follow when it comes to Influencer marketing. Some 71% people believe that there are no rules around the use of influencers. 44% stated that it is damaging to society. 61% said that the influencers don’t have to disclose that they have been paid to talk about a product. Sharing more insights from the survey, Ian Griggs says, “An overwhelming majority of those surveyed, 88 per cent, believed they should be informed if people are being paid to promote products, but 61 per cent felt brands... [...]

Influencer marketing is becoming an integral part of brand promotion and marketing. With the rise of social media it is becoming even more popular. HubSpot’s Karla Cook has shared ten successful influencer marketing campaigns to help marketers create their own. Cook says, “To give you an idea of how brands — both big and small — are leveraging the power of influencers in their marketing efforts, we’ve put together a list of ten influencer-driven campaigns. Check them out below and decide for yourself: Is influencer marketing worth the hype? 1. Sprint Influencers: Lele... [...]

Influencer marketing has presented an unique opportunity to the brands and marketers that helps them get established and continue enhancing their sales. AdWeek contributor Nate Houghteling has shared three tips to help marketers improve their influencer marketing efforts. Houghteling says, “Finding an influencer is easy, but finding a true collaborator—a creator—is more difficult. On YouTube alone, there are more than 65,000 channels with over 100,000 subscribers. When faced with so many choices, some marketers throw up their hands and decide to pursue a broad strategy based solely on... [...]

Influencer marketing is expanding exponentially and is turning out to be an industry from a marketing tactic. A recent research states that  67 percent of marketers think influencer marketing campaigns helped them reach a more targeted audience. To help marketers enhance their influencer marketing efforts, HubSpot columnist Karla Cook has shared ten successful influencer marketing campaigns. Cook says, “To give you an idea of how brands — both big and small — are leveraging the power of influencers in their marketing efforts, we’ve put together a list of ten influencer-driven... [...]

Influencer marketing is reaching new heights as it has become a proven way to reach out maximum number of people at lesser cost. Entrepreneur contributor Segun Onibalusi has shared an article offering effective strategies to converting employees into powerful influencers. Onibalusi says, “An influencer message has to be authentic because audience members now have a clear view of who’s behind the curtain. Knowing that a message is inspired by money, rather than earnest appreciation, breeds skepticism. As buyers turn to niche blogs and their social networks for assistance with their... [...]

Most marketers are giving a permanent slot to influencer marketing in their budgets. Apart from hiring influencers, it is also a way out to become an influencer. HubSpot columnist Kevin Payne has shared a ten step process to help marketers become influencers. Payne says, “In this blog post, I’ll be laying out ten ways how to become a social media influencer. On their own, they will help you slowly make your mark and establish you as an influencer in your industry. But do all these together, and you have a powerful strategy that will help speed things up exponentially. 1. Find your... [...]

An eMarketer report has revealed that the Instagram influencer marketing doubled in 2017. Between 2016 and 2017, Instagram saw 1.5 million influencer marketing posts. According to the company’s estimates the number of Instagram users in the US will reach 96.3 million this year and the number shall reach 118.1 million by 2021. The eMarketer team says, “As any social media marketing strategist understands, successful influencer posts are not about reaching a mass audience, but about targeting the right consumers based on an influencer’s followers. In other words, it’s about... [...]

Influencer marketing focuses on using key leaders to drive a brand’s message to the larger market. Influencers replace the direct marketing form and promote your brand to the end users. Marketers are continuously increasing their budgets for tapping more and more influencers. Entrepreneur contributor Brian Hughes has shared three ways influencer marketing becoming a powerful tool for the marketers. Hughes says, “Influencer marketing can be applied to a slew of different startup ideas, but in some areas, it’s integral to driving large sales. Let’s focus on an apparel item,... [...]

Influencer marketing has been one of the favorite picks of the marketers globally. It has provided them with an easy to follow promotional medium. To help marketers understand the pros and cons of influencer marketing, Econsultancy columnist Nikki Gilliland has shared some tips focused on marketing frauds, ROI etc. Gilliland says, “Authenticity and trust is key to any successful influencer campaign, as consumers become all the more sceptical when it comes to forced and purely-commercial partnerships. One common example is the one-off paid Instagram post, whereby celebrities or influencers... [...]