Influencer marketing is on the to do list of every marketer now. It has become a proven way to deal with marketing and promotions over the Internet. Business.com columnist Shane Barker has shared five creative ways to boost your business with influencer marketing. Barker says, “The term “influencer marketing” has become the most searched item on the internet, after it saw an increase of 90 times from 2013 to 2016. More brands are implementing this form of marketing to boost their returns. To grow your brand in 2018, below are five influencer marketing approaches you should try. 1.... [...]

Influencer marketing has been adopted by marketers who want to take advantage of the social channel. The expenditure on influencer marketing vary based on the influencers you are approaching. Entrepreneur guest writer Kamilu Lee has shared four changes in influencer marketing in the year 2018. Lee says, “Here is a look at what 2018 will likely hold for influencer marketing and how individual entrepreneurs can latch on to this growing industry for the betterment of their brand. Influencer marketing budgets will increase. We know that social media content has had a huge impact on the customer’s... [...]

Influencer marketing is growing fast and it has reached $1 billion in 2017. Influencers with good number of followers have also made significant amount per post in the year. In 2018, it is predicted to grow even further. Forbes contributor Steve Olenski has shared four ways to boost your influencer marketing in the coming year. Olenski says, “The global influencer market is now worth over $1 billion and is rewarding top influencers with cross-border opportunities to expand cultures and personal brands. For the lucky ones that have over 100,000 fans, the average pay for a single post is estimated... [...]

An influencer is a person or group that has the ability to influence the behavior or opinions of others. Influencer marketing is one of the best ways to improve your marketing revenue. Forbes contributor Joe Escobedo has shared four tips to help marketers find out right influencers for their marketing. Escobedo says, “Here’s a shortlist of what brands should look for before sealing deals with influencers. 1. Professional background and knowledge It’s common practice for businesses to screen potential employees. Influencers shouldn’t be an exception. It’s imperative for brands and... [...]

Influencer marketing is growing fast and has become one of the most favorite options for the brands and marketers today. eMarketer has published an interview with Rob Trauber and Zackary Cantor on importance of data in influencer marketing. eMarketer team says, “The influencer marketing space shows no signs of slowing down. But to have a successful strategy, brands need more than just celebrity endorsements. Identifying the right influencers is a science that relies on complex data, not just the number of social media followers a user has—that’s why influencer platforms are becoming... [...]

The Small Business Trends team has published two more videos on influencer marketing. The following video features Rachel Honoway talking about the importance of disclosure in influencer marketing.   In the second video Geno Prussakov of AM Navigator shares tips on measuring influencer marketing.  [...]

Authenticity is the most important element that can help you win at your marketing game. While making influencers build your business online, the same has to be applied. By passing on authentic messages to and through influencers you can establish your brand. The Small Business Trends team has published a video interview with author, consultant and trainer Jill Lublin at the recent Influencer Marketing Days conference in Midtown New York City. Lublin works with influencers looking to build strong networks through authentic connections and kindness. Here is the video interview.  [...]

Influencer marketing helps you to tap into an existing community of engaged followers. It is a tactic that helps you to generate greater revenue with minimum of investments. HubSpot columnist Carla Cook has shared ten influencer marketing campaigns that can inspire the marketers to build their own campaigns. Cook says, “To give you an idea of how brands — both big and small — are leveraging the power of influencers in their marketing efforts, we’ve put together a list of ten influencer-driven campaigns. Check them out below, and decide for yourself: Is influencer marketing... [...]

Influencer marketing is one of the key drivers on the social media today. It is also seen as one of the most cost-effective ways to start of off your marketing process. Entrepreneur columnist Joel Contartese has shared five things that marketers should know about the influencer marketing. Contartese says, “I’ve worked with countless clients on influencer marketing programs, in the process managing over $10 million. Along the way, I’ve learned that the most successful influencer marketing campaigns have elements in common. Here is my advice to brands and to marketers as they consider... [...]

Influencer marketing has become a strong alternative to reach out more and more customers online. It is also a cost effective way to market your brand and products. Tom Logan has contributed an article to Forbes.com which highlights the long term advatages of collaborating with the influencers. Logan says, “Collaborating with influencers on sponsored content has made its way from a sub-strategy to a standalone entity for brands. The stats back it up: Forbes reported at the beginning of 2017 that 84% of marketers planned on working with influencers in the next 12 months. While that’s a... [...]