Influencer marketing is one of the rapidly rising forms of promotional tactics. Entrepreneur contributor David Meltzer has published a video on how to become a social media influencer in 2019. Meltzer says, “Lauryn Evarts Bosstick and Michael Bosstick, the co-hosts of The Skinny Confidential Him & Her Podcast, discuss the evolution of The Skinny Confidential from its beginnings as a lifestyle blog to a multimedia powerhouse. The pair cover topics such as the misconceptions about being a social media influencer, dealing with criticism, building an engaged audience and avoiding unnecessary... [...]

Influencer marketing is reaching new heights due to its affordable budget requirements. The rise of social media platforms and increasing number of social audience plays key role in driving the influencer marketing trends.  To help marketers make themselves ready for the influencer marketing plans, Econsultancy columnist Patricio Robles has shared five issues that would be seen this year.  Talking about the fake sponsored content, Robles says, “Given the large sums of money some influencers are paid to promote brands and their products, it’s no surprise that a growing number... [...]

The influencer marketing domain has been growing and now reaching the micro-influencers too. This new concept has provided the brands with an opportunity to reach out the people having specific are of interest and need. With the rise of social media, the influencer marketing is surely going to have a better future in the coming year. With a view to help marketers learn about the status of influencer marketing in 2019, Forbes contributor Jason Pampell has shared four predictions. Talking about the focus on partnerships in the new year, Pampell says,  “While it may have been acceptable in... [...]

Learning from what has done an extraordinary job is a way to achieve the success for sure. In marketing too we need to stay open to learn and apply. HubSpot contributor Carla Cook has shared 13 influencer marketing campaigns to help marketers create their own campaigns. Cook says, “To give you an idea of how brands — both big and small — are leveraging the power of influencers in their marketing efforts, we’ve put together a list of ten influencer-driven campaigns. Check them out below and decide for yourself: Is influencer marketing worth the hype? 1. Sprint: #LiveUnlimited Influencers:... [...]

As we know it well, the influencer marketing techniques focuses on utilizing the power of influential people who have a significant following on social media. Influencer marketing allows us to cope with the budgetary issues and enhance sales. With an aim of keeping the marketers abreast of what is happening in the influencer marketing domain, Entrepreneur contributor Deep Patel has shared 10 trends that are taking place in this field. Patel says, “Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of the celebrity endorsement and reconfigures it to fit with... [...]

AdWeek is hosting a webinar on ‘A Sound Approach to Influencer Marketing: Build Your Queue of Recommendations and Referrals’ on Thursday, December 13 at 1.00 pm EST. The AdWeek team says, “Influencer marketing isn’t just a trendy marketing tactic. It’s a sound business strategy. But it’s important to understand that influencer marketing is a lot more than simply driving third-party recommendations from social media users with large audiences. It is actually a crucial way to seed your queue of leads and referrals. After all, Engagement Labs research found that as much as... [...]

AdWeek is hosting a webinar on ‘A Sound Approach to Influencer Marketing: Build Your Queue of Recommendations and Referrals’ on Thursday, December 13 at 1.00 pm EST. The AdWeek team says, “Influencer marketing isn’t just a trendy marketing tactic. It’s a sound business strategy. But it’s important to understand that influencer marketing is a lot more than simply driving third-party recommendations from social media users with large audiences. It is actually a crucial way to seed your queue of leads and referrals. After all, Engagement Labs research found that as much as... [...]

Influencer marketing has become one of the most used alternatives for the brands to reach out the targeted customers. It helps you to manage with your marketing efforts in a variety of budget options. quintly has published a comprehensive guide to influencer marketing. It covers from the basic insights to advanced influencer marketing tricks. On getting right influencers, the quintly team says, “When selecting influencers to work with on a new marketing campaign, it’s important that you choose the right influencers as they can make or break your campaign. One of the first mistakes made... [...]

Influencer marketing has come out as one of the best ways to reach out to the masses but it has also brought in new challenges. A new report from Influencer Intelligence and Econsultancy has presented some of the biggest concerns of marketers about influencer marketing. Here’re the findings: 31% marketers say that influencer marketing is peripheral to digital marketing calculations 22% find it difficult to include influencer marketing withing overall ROI 22% state that it is a challenge to prove the ROI of individual influencers 42% marketers say that fake followers are the biggest concern. Only... [...]

Influencers are enabling every marketing domain with their added advantage. Influencer marketing has become a key driver among all brands. Econsultancy columnist Nikki Gilliland has shared four ways to help marketers improve event and experiential marketing with the help of influencers. Gilliland says, “Event marketing and influencer marketing are often thought of as two separate strategies. In recent years, however, they have become more and more intertwined, with influencers becoming integral to brand events and live experiences. So, what are the benefits of using influencers for brand... [...]