Influencer marketing enables the brands and marketers to reach out the right target group by tapping in the influencers in that particular domain. Econsultancy columnist Patricio Robles has shared six tips to help marketers improve their influencer marketing performance. Robles says, “Here are six things brands should do to ensure that their influencer marketing campaigns are successful. 1. Do due diligence Big brands are cracking down on influencer fraud and for good reason: as brands have flocked to work with influencers, the fees charged by popular influencers have skyrocketed. These... [...]

The social media marketing success can be made more easy to achieve by tapping right influencers to promote your brand. The Instagram influencers are rising quickly and they can be a huge help Shopify contributor Desirae Odjick has shared some useful tips to help marketers find right Instagram Influencers. Odjick says, “To help you figure out whether you’re working with the right influencers for your store, we spoke with Neil Waller, co-founder of Shore Projects, a 2015 Build-a-Business winner, and co-founder and CEO of Whalar, a tool to help you streamline and manage your influencer... [...]

Econsultancy is hosting a webinar on ‘Ask Me Anything – Influencer Marketing’ on Thursday, July 19 at 2.00 am EST. The Econsultancy team says, “Ask Me Anything (AMA) is our new interactive webinar series designed for you to discuss strategies and pick the brains of our experts when it comes to digital transformation. For this AMA session, we will be exploring how you can leverage influencers to expand your reach online: Aligning your social media strategy to your overall business objectives What are the trends, best practices, challenges and opportunities for social media... [...]

Shopify team has published a podcast titled ‘Which YouTube Influencers Will Actually Make You Money’ featuring Ben Wieder. Felix Thea says, “A high follower count or thousands of subscribers isn’t what makes a good influencer—having influence over an audience’s purchasing decisions does. It’s no wonder why testimonies about the effectiveness of influencer marketing range from “wildly successful” to “a waste of money”. In this episode of Shopify Masters, you’ll learn from an entrepreneur who grew his business by identifying YouTubers who... [...]

Influencer marketing is becoming a choice of most brands since they have the liberty to manage their budget and deal with the ones directly who promote their products and services. Econsultancy columnist Nikki Gilliland has shared three tips to help marketers enhance their influencer marketing. On improving engagement, Gilliland says, “Engagement has long-been viewed as the ultimate goal for influencer marketing. However, with recent controversy over instapods working to ‘juice’ engagement, it’s been suggested that this kind of metric is untrustworthy. Alongside this is the revelation... [...]

Content Marketing Institute columnist Bethany Johnson has shared some highly useful lessons based on Amisha Gandhi’s (VP, influencer marketing, SAP Ariba) 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand. Johnson says, “Amisha started SAP’s program with, as she put it, “a blank slate.” No centralized, global influencer marketing existed at SAP before late 2015. Rather than create a worldwide program all at once, Amisha planned a phased rollout that would result in learning she could build on for future programs. @AmishaGandhi.CLICK... [...]

A recent survey published on PRWeek has found that people feel that there is a need of guidelines to follow when it comes to Influencer marketing. Some 71% people believe that there are no rules around the use of influencers. 44% stated that it is damaging to society. 61% said that the influencers don’t have to disclose that they have been paid to talk about a product. Sharing more insights from the survey, Ian Griggs says, “An overwhelming majority of those surveyed, 88 per cent, believed they should be informed if people are being paid to promote products, but 61 per cent felt brands... [...]

Influencer marketing is becoming an integral part of brand promotion and marketing. With the rise of social media it is becoming even more popular. HubSpot’s Karla Cook has shared ten successful influencer marketing campaigns to help marketers create their own. Cook says, “To give you an idea of how brands — both big and small — are leveraging the power of influencers in their marketing efforts, we’ve put together a list of ten influencer-driven campaigns. Check them out below and decide for yourself: Is influencer marketing worth the hype? 1. Sprint Influencers: Lele... [...]

Influencer marketing has presented an unique opportunity to the brands and marketers that helps them get established and continue enhancing their sales. AdWeek contributor Nate Houghteling has shared three tips to help marketers improve their influencer marketing efforts. Houghteling says, “Finding an influencer is easy, but finding a true collaborator—a creator—is more difficult. On YouTube alone, there are more than 65,000 channels with over 100,000 subscribers. When faced with so many choices, some marketers throw up their hands and decide to pursue a broad strategy based solely on... [...]

Influencer marketing is expanding exponentially and is turning out to be an industry from a marketing tactic. A recent research states that  67 percent of marketers think influencer marketing campaigns helped them reach a more targeted audience. To help marketers enhance their influencer marketing efforts, HubSpot columnist Karla Cook has shared ten successful influencer marketing campaigns. Cook says, “To give you an idea of how brands — both big and small — are leveraging the power of influencers in their marketing efforts, we’ve put together a list of ten influencer-driven... [...]