Influencer marketing is reaching new heights as it has become a proven way to reach out maximum number of people at lesser cost. Entrepreneur contributor Segun Onibalusi has shared an article offering effective strategies to converting employees into powerful influencers. Onibalusi says, “An influencer message has to be authentic because audience members now have a clear view of who’s behind the curtain. Knowing that a message is inspired by money, rather than earnest appreciation, breeds skepticism. As buyers turn to niche blogs and their social networks for assistance with their... [...]

Most marketers are giving a permanent slot to influencer marketing in their budgets. Apart from hiring influencers, it is also a way out to become an influencer. HubSpot columnist Kevin Payne has shared a ten step process to help marketers become influencers. Payne says, “In this blog post, I’ll be laying out ten ways how to become a social media influencer. On their own, they will help you slowly make your mark and establish you as an influencer in your industry. But do all these together, and you have a powerful strategy that will help speed things up exponentially. 1. Find your... [...]

An eMarketer report has revealed that the Instagram influencer marketing doubled in 2017. Between 2016 and 2017, Instagram saw 1.5 million influencer marketing posts. According to the company’s estimates the number of Instagram users in the US will reach 96.3 million this year and the number shall reach 118.1 million by 2021. The eMarketer team says, “As any social media marketing strategist understands, successful influencer posts are not about reaching a mass audience, but about targeting the right consumers based on an influencer’s followers. In other words, it’s about... [...]

Influencer marketing focuses on using key leaders to drive a brand’s message to the larger market. Influencers replace the direct marketing form and promote your brand to the end users. Marketers are continuously increasing their budgets for tapping more and more influencers. Entrepreneur contributor Brian Hughes has shared three ways influencer marketing becoming a powerful tool for the marketers. Hughes says, “Influencer marketing can be applied to a slew of different startup ideas, but in some areas, it’s integral to driving large sales. Let’s focus on an apparel item,... [...]

Influencer marketing has been one of the favorite picks of the marketers globally. It has provided them with an easy to follow promotional medium. To help marketers understand the pros and cons of influencer marketing, Econsultancy columnist Nikki Gilliland has shared some tips focused on marketing frauds, ROI etc. Gilliland says, “Authenticity and trust is key to any successful influencer campaign, as consumers become all the more sceptical when it comes to forced and purely-commercial partnerships. One common example is the one-off paid Instagram post, whereby celebrities or influencers... [...]

Influencer marketing is on the to do list of every marketer now. It has become a proven way to deal with marketing and promotions over the Internet. Business.com columnist Shane Barker has shared five creative ways to boost your business with influencer marketing. Barker says, “The term “influencer marketing” has become the most searched item on the internet, after it saw an increase of 90 times from 2013 to 2016. More brands are implementing this form of marketing to boost their returns. To grow your brand in 2018, below are five influencer marketing approaches you should try. 1.... [...]

Influencer marketing has been adopted by marketers who want to take advantage of the social channel. The expenditure on influencer marketing vary based on the influencers you are approaching. Entrepreneur guest writer Kamilu Lee has shared four changes in influencer marketing in the year 2018. Lee says, “Here is a look at what 2018 will likely hold for influencer marketing and how individual entrepreneurs can latch on to this growing industry for the betterment of their brand. Influencer marketing budgets will increase. We know that social media content has had a huge impact on the customer’s... [...]

Influencer marketing is growing fast and it has reached $1 billion in 2017. Influencers with good number of followers have also made significant amount per post in the year. In 2018, it is predicted to grow even further. Forbes contributor Steve Olenski has shared four ways to boost your influencer marketing in the coming year. Olenski says, “The global influencer market is now worth over $1 billion and is rewarding top influencers with cross-border opportunities to expand cultures and personal brands. For the lucky ones that have over 100,000 fans, the average pay for a single post is estimated... [...]

An influencer is a person or group that has the ability to influence the behavior or opinions of others. Influencer marketing is one of the best ways to improve your marketing revenue. Forbes contributor Joe Escobedo has shared four tips to help marketers find out right influencers for their marketing. Escobedo says, “Here’s a shortlist of what brands should look for before sealing deals with influencers. 1. Professional background and knowledge It’s common practice for businesses to screen potential employees. Influencers shouldn’t be an exception. It’s imperative for brands and... [...]

Influencer marketing is growing fast and has become one of the most favorite options for the brands and marketers today. eMarketer has published an interview with Rob Trauber and Zackary Cantor on importance of data in influencer marketing. eMarketer team says, “The influencer marketing space shows no signs of slowing down. But to have a successful strategy, brands need more than just celebrity endorsements. Identifying the right influencers is a science that relies on complex data, not just the number of social media followers a user has—that’s why influencer platforms are becoming... [...]